Advances in new technologies favor the creation of communication channels that make it possible to reach a wider audience immediately"

Today's media are constantly changing. Only skilled professionals at the forefront of journalism will be able to keep up with the demands of the market. 

This advanced master’s degree offers a complete and up to date vision of Multimedia Journalism and Digital Communication, an area that is "winning the battle" against traditional journalism, due to its immediacy, the ease of access and the feedback that digital media offer, among other aspects.

The content and structure of this program aims to educate professionals in the field of journalism knowledge, from a multimedia conception of information, which brings together specific knowledge in the areas of specialized journalism, new technologies, the structure of information and the audiovisual field. 

Journalism studies are one of the most demanded in all universities, since this profession has a great influence on the population and has gained great prominence since its beginnings. Journalism involves different branches: social, cultural, economic, sports, international, events, conflicts... This makes it necessary for professionals in this sector to specialize in order to tell stories in the most appropriate way in each case and, above all, taking into account the digitalization of the media, due to the great importance it has in the world of journalism.

Throughout this specialization, the student will learn all of the current approaches to the different challenges posed by their profession. A high-level step that will become a process of improvement, not only on a professional level, but also on a personal level. 

This challenge is one of TECH's social commitments: To help highly qualified professionals to specialize and develop their personal, social and labor competencies during the course of their training.  

We will not only take you through the theoretical knowledge we offer, but we will introduce you to another way of studying and learning, one which is simpler, more organic, and efficient. We will work to keep you motivated and to create in you a passion for learning. And we will push you to think and develop critical thinking.

A high level scientific educational program, supported by advanced technological development and the teaching experience of the best professionals"

This advanced master’s degree in Multimedia Journalism and Digital Communication contains the most complete and up-to-date program on the market. The most important features include:

• The latest technology in online teaching software   
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand    
• Practical cases presented by practicing experts   
• State-of-the-art interactive video systems   
• Teaching supported by remote education    
• Continuous updating and retraining systems   
• Autonomous learning: full compatibility with other occupations   
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: Questions to the expert, discussion forums and knowledge   
• Communication with the teacher and individual reflection work   
• Content that is accessible from any, fixed or portable device with an Internet connection
• Supplementary documentation databases are permanently available, even after the program   

An educational program created for professionals who aspire to excellence that will allow you to acquire new skills and strategies in a smooth and effective way"

Our teaching staff is made up of working professionals. In this way we ensure that we deliver the educational update we are aiming for. A multidisciplinary team of qualified and experienced professionals in different environments, who will develop the theoretical knowledge in an efficient way, but, above all, will put the practical knowledge derived from their own experience at the service of the specialization: one of the differential qualities of this advanced master’s degree.   

This expertise is complemented by the efficiency of the methodological design of this advanced master’s degree. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. In this way, you will be able to study with a range of easy-to-use and versatile multimedia tools that will give you the necessary skills you need for your specialization.   

The design of this program is based on Problem-Based Learning: an approach that views learning as a highly practical process. To achieve this remotely, we will use telepractice learning. With the help of an innovative interactive video system, and learning from an expert, you will be able to acquire the knowledge as if you were actually dealing with the scenario you are learning about. A concept that will allow you to integrate and fix learning in a more realistic and permanent way.

We have the best teaching methodology and a multitude of simulated cases that will help you prepare for real situations"

A deep and complete immersion in the strategies and approaches in Multimedia Journalism and Digital Communication"

Our objective is to prepare highly qualified professionals for the working An objective that is also complemented, in a general way, with the promotion of human development that lays the foundations for a better society. This objective is focused on helping professionals reach a much higher level of expertise and control. A goal that you will be able to achieve thanks to a highly intensive and detailed course.

If your goal is to improve in your profession, to acquire a qualification that will enable you to compete among the best, look no further: Welcome to TECH” 

General Objectives

• Provide advanced and specialized education in the different emerging Information and Communication Technologies (ICT), in the different professional tasks of the journalistic activity
• Incorporate the most advanced technological and media tools to achieve a higher degree of knowledge and expert use of the different audiovisual and technological aids
• Enable the student to generate new models and platforms for professional practice, using the most innovative techniques and methods
• Encourage and promote the analysis of different specialized journalistic content and information structures in order to be able to address and solve technological and scientific problems
• Boost the capacity for creativity and innovation when approaching projects on Professional Multimedia Journalism
• Acquire expert knowledge of the structures and discursive typologies of journalistic communication that contribute to the shaping of today's societies
• Achieve the necessary knowledge to write and transmit information, through different journalistic genres, in digital support

Specific Objectives

• Deepen the role of journalists in preserving the fundamental right to freedom of the press in today's democratic societies
• Relate the main characteristics of communication with current social communication platforms
• Identify the most important aspects of digital communication and their contextualization in society's use of them
• Develop the optimal skills to apply knowledge in the use of ICTs
• Obtain a good digital identity through the use of ICTs
• Mastering new multimedia resources
• Develop the competences and skills of MoJO Journalism
• Take advantage of the new communicative possibilities offered by smartphones
• Acquiring the necessary knowledge to analyze data and statistics of new journalism
• Develop the spirit of research
• Develop the ability to analyze problems with the new instruments of multimedia journalism
• Understand the tools for the analysis, design and implementation of journalistic initiatives based on the specific principles of storytelling
• Describe the new transmedia and immersive storytelling strategies"
• Utilize the continuous development of new digital tools and resources such as interactive photos, timelines, maps and graphics
• Identify the main developments in social media platforms
• Understand the theoretical and practical bases for the development of the planning of a journalistic project in the new virtual environment
• Acquire the ability to turn an idea into a project in a solvent way
• Elaborate projects for the transmission of coherent information in a minimal way
• Acquire the skills necessary for researching new sources in objective factual reporting and data analysis
• Explain the news in a concise and precise way, maintaining the interest of the consumer
• Mastering the skills required for investigative reporting, enabling news to be verified
• Ensure that news is delivered to the public with full guarantees of quality information
• Describe the revolution that the communication market is undergoing through technological, economic and social factors
• Identify the difficulties that the communication industry is experiencing in the adoption of new business models
• Broaden competencies in the audience measurement models currently in use
• Describe the implications in the world of journalism
• Contrast the challenges of the sector in the current configuration of digital communication
• Know the epistemological bases to execute the fundamental tools for the definition and design of a documentary for the web, starting with the understanding of the role of the webdoc format in non-fiction and contemporary journalistic work
• Manage the advanced techniques and methodologies of data analysis and visualization of the most common information data in the field of digital journalism
• Achieve the essential skills to generate and distribute relevant, valuable and attractive digital content for users
• Know how to create a communicative link between the brand and the consumer
• Describe the main research trends in social communication, as well as their different models
• Know and understand the sources of knowledge of scientific research
• Know and analyze the elements that make up communication
• Know and understand the origins of the study of communication
• Analyze the different aspects of the communicative behavior
• Describe the main concepts of communication in groups and organizations
• Master the journalistic tradition from its origins to the present day, focusing on the main media outlets, journalists and important news coverage
• Analyze the types of newspapers that exist and their contents
• Documenting news processes and handling new technologies related to the treatment of documents
• Know the main journalistic tools and their selection criteria
• Express and act on public opinion, using all the methods, languages and technological supports available to journalism today (press, radio, television and networks)
• Know and analyze the elements of the newspaper
• Organize complex communicative knowledge in a coherent manner and its relationship with other social and human sciences
• Relate the main milestones and trends in the history of communication and their impact and influence on society
• Understand the nature and communicative potential of images
• Know the determinants of effective communication to large and small audiences, including nonverbal communication and the use of body language
• Analyze the persuasiveness of advertising through images
• Have an in-depth knowledge of editorial and journalistic design
• Analyze the different levels and components that form the Spanish linguistic system, as well as the discursive products that are framed in the different textual typologies
• Identify similarities and differences between the oral code and the written code
• Know and master the strategies of coherence, cohesion and adequacy in the elaboration of texts
• Distinguish the different phases of the writing process
• Analyze the text and its linguistics
• Develop an in-depth knowledge of communication in the past and current communication
• Communicate and inform in the language of the press, through the mastery of its various journalistic genres
• Make decisions related to information tasks, production and editing, which are manifested in the search for the most current news
• Elaborate periodical publications both in paper and digital format
• Write journalistic pieces in due time and form according to the specifications of the different informative (news), interpretative (chronicle, interview and report) and opinion (editorial, column, article, etc.) genres
• Learn and analyze the journalistic genres
• Bring knowledge, ideas and debates of informative content to society through the different journalistic modalities and the different media
• Gain knowledge of the historical evolution of contemporary European and international journalistic modes and traditions based on the analysis and research of the messages they transmit and their social impact
• Understand the main debates and media events arising from the current situation and from how they are generated and disseminated according to communication strategies and interests of all kinds
• Learn and analyze the concept of journalistic chronicle
• Learn and analyze the concept of journalistic reportage
• Make decisions related to information tasks, production and editing, which are manifested in the search for the most current news
• Elaborate periodical publications both in paper and digital format
• Know the tradition and historical background of written communication technology and journalistic design
• Get to know the initial forms of writing
• Assess the suitability of new periodical publications
• Know the particularities that define the magazine as a medium of written journalism, its typology and the segmentation of its market
• Elaborate periodical publications both in paper and digital format
• Know the tradition and historical background of written communication technology and journalistic design
• Analyze and identify the different components of a magazine
• Know the magazine, its specificities and the publishing market
• Bring knowledge, ideas and debates of informative content to society through the different journalistic modalities and the different media
• Appropriately identify and use all kinds of sources that are significant to the study of information and communication
• Get to know and analyze the information business
• Understand the structure of the media and their main formats, as expressions of the lifestyles and cultures of the societies in which they perform their public function
• Understand the importance of the Internet in the research work in the field of Communication Sciences
• Gain knowledge about the new 2.0 professionals
• Gain knowledge of digital journalism in its formats and contents

A unique training experience, key and decisive to boost your professional development"