This program will show you the main problems of Audiovisual Production so that you will be able to apply creative solutions that will turn your work into a successful product" 

The management of Audiovisual Products is becoming increasingly complex, due to increased competition and the new consumption models and broadcasting platforms that have emerged in recent years. For this reason, designers in the sector should expand their education in this field through programs such as this one, in which they will find the most relevant and necessary information to act safely. Undoubtedly, it is a unique opportunity to gain access to positions of great relevance, which will allow the student to apply the necessary commercial strategies that will place the productions among the most successful today.  

Specifically, this postgraduate diploma will show students how audiovisual companies are structured, what the new business models in the field of communication are, or the main promotional strategies of audiovisual companies among other aspects. These are fundamental concepts for designers seeking a job opportunity in this field, achieving a professional profile in high demand in companies in the sector. Completing this program opens the doors to a highly competitive labor market that demands a professional profile with extensive qualifications and experience. Pixar, Disney, Sony Pictures, etc., are just some of the most important animation companies worldwide and where designers with studies in Audiovisual Management are in demand. For this reason, this program will mark a turning point in the qualification of the students, opening the doors to a world work marked by creativity and innovation.  

A 100% online program that will allow students to manage their own study time, meaning they are not hindered by by fixed schedules or the need to commute to another physical location. They can access all the contents at any time of the day, allowing them to balance their professional and personal life with their academic life.  

Learn how to manage the resources of the Cultural Industries and place your company among the best in the sector" 

This postgraduate diploma in Audiovisual Product Management contains the most complete and up-to-date educational program on the market. The most important features of the program include:

• Development of case studies presented by design experts 
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice 
• Practical exercises where self-assessment can be used to improve learning 
• Special emphasis on innovative methodologies in Audiovisual Product Management 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

TECH is a university with an international vision and, therefore, offers its students a top-quality program with which to compete in a globalized environment" 

Its teaching staff includes professionals from the field of design, who bring to this program the experience of their work, as well as recognized specialists from leading companies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training experience designed to train for real-life situations. 

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.  

A fully online program that will be essential to combine your study time with the rest of your daily obligations"

Completing this academic program will enhance your education and open doors to a world of career opportunities"

The Audiovisual Industry is in constant growth, favored by advances in technology. New tools and applications allow designers to improve their techniques to create Animation or Video Game productions that compete in highly demanding markets. This TECH postgraduate diploma has been designed to offer students the keys to the management of Audiovisual Products and to acquire a professional profile with which they can direct their own productions or access relevant positions in important companies in the sector such as Pixar, Disney or Dream Works. 

A high quality program that will provide you with the necessary knowledge to understand each phase of Audiovisual Products" 

General Objectives

• Know the structure of the audiovisual system 
• Learn how new businesses are managed and configured in the contemporary audiovisual landscape 
• Know how audiovisual content is managed and produced 

Specific Objectives

Module 1. Structure of the Audiovisual System 

• Know the basics of how the Audiovisual system works: establish fundamental contents, know the authors and texts worked on in each unit 
• Acquire the capacity for theoretical and critical analysis of the organizational structures of audiovisual communication: understanding the main ideas, relating concepts and elements) 
• Study in depth the historical, economic-political, social and technological framework in which audiovisual products are produced, distributed and consumed
• Learn the nature and interrelationships between the subjects of audiovisual communication: authors, institutions, companies, media, supports and receivers
• Identify current issues and debates concerning the audiovisual system 

Módulo 2. Industrias culturales y nuevos modelos de negocios de la comunicación

• Study the transformations that have taken place in the cultural industries in the supply and consumption of digital networks, in their economic, political and sociocultural aspects
• Delve into the challenges that the digital environment has posed to the business models of journalistic companies and other traditional cultural industries
• Analyze and design innovative strategies that contribute to the improvement of management and decision-making processes, as well as to the development of information products in line with the needs of audiences and advertisers 
• Understand the changes in the processes of organization and management of strategic, human, material and technical resources of new businesses in the digital environment

Module 3. Management and Promotion of Audiovisual Products 

• Know the fundamental concepts that govern the distribution, marketing and diffusion of an audiovisual product in contemporary society 
• Identify the different audiovisual exhibition windows and monitor amortizations 
• Knowledge of executive production strategies in the development and subsequent distribution of audiovisual projects 
• Identify the marketing design of an audiovisual production through its impact on the different contemporary audiovisual media 
• Know the history and contemporary problems of film festivals 
• Identify the different categories and modalities of film festivals 
• Analyze and interpret the economic, cultural and aesthetic logics of film festivals at local, national and global levels 

After completing this program, you will be better able to produce successful audiovisual productions"