The industrial design labor market demands professionals specialized in product development. Enroll now in this Advanced master’s degree and acquire the knowledge and skills to excel in this sector"

Industry and society are interconnected. Companies dedicated to product and material design and development work every day to obtain results that are increasingly adapted to the specifications and requirements demanded by the sector. That is why, after decades of research and technological advances, today it is possible to find lighter and lighter vehicles, highly ergonomic bicycles, household goods that serve as storage and decoration in equal parts, electronic equipment and household appliances that are increasingly functional, to name a few. Industrial design is present wherever you look.

Within this sector, planning and development tasks in product creation take on special relevance, allowing us not only to reduce costs and increase productivity in manufacturing, but also to adapt them to the specific needs of a specific public, making them more attractive for distribution and sale. For this reason, professionals working in this sector must master the latest and most effective tools and techniques that allow them to carry out an efficient and highly marketable design.

Thanks to this Advanced master’s degree in Industrial Design and Product Development, students will be able to perfect their skills and expand their skills to carry out a production adapted to the latest developments in the profession, a feature that is currently in great demand in the labor market. It is a comprehensive program that delves into both the beginning of the design process, with exhaustive planning from the manufacturing point of view, to marketing strategies, as well as the use of the most appropriate tools and materials and their sustainable development.

A comprehensive and 100% online program designed by experts in the sector who have adapted the best theoretical and practical content to the methodology that characterizes TECH, making this course a unique and enriching academic experience. In addition, thanks to the hours of additional material in different formats that students will find in the Virtual Classroom, they will be able to delve deeper into each section of the syllabus they consider most relevant, thus offering customized learning for each individual's needs.

Delving into sustainable design characterization and its tools, will allow you to work reducing the ecological footprint, but without losing the quality and effectiveness of the final product"

This Advanced master’s degree in Industrial Design and Product Development contains the most complete and up-to-date educational program on the market. The most important features include:

• Practical cases presented by experts in Industrial Design
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Special emphasis on innovative methodologies in Industrial Design and Product Development
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This Advanced master’s degree includes a specific module dedicated to technical representation systems, with which you will be able to perfect your skills using design tools"

Its teaching staff includes professionals from the field of journalism, who bring to this program the experience of their work, as well as renowned specialists from reference societies and prestigious universities.
The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive experience designed to prepare for real-life situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will have access to case studies designed by design experts with which you will be able to work on your creativity and learn the best techniques to overcome the fear of blank paper"

A comprehensive program that delves into the trends of industrial design specializing in different sectors: interior, digital, product or fashion"

Students who access this 100% online Advanced master’s degree will find in it an extensive source of information, which will help to expand their knowledge in industrial design and in the latest advances in product development in an exponential way. This program and our approach to its structure and content allow TECH to offer a multidisciplinary and exhaustive course, in which the teaching load has been considerably reduced without sacrificing academic quality. This is possible thanks to the use of the relearning methodology and the availability of a variety of additional material, including case studies, detailed videos and dynamic summaries of each unit.

Don't let the 3,000 hours of this Advanced master’s degree scare you. You will be able to organize the academic experience in a personalized way, based on your schedule and with a level of specialization adapted to your needs"

Module 1. Fundamentals of Design

1.1. History of Design 

1.1.1. Industrial Revolution 
1.1.2. The Stages of Design 
1.1.3. Architecture 
1.1.4. The Chicago School 

1.2. Styles and Movements of Design 

1.2.1. Decorative Design 
1.2.2. Modernist Movement 
1.2.3. Art Deco 
1.2.4. Industrial Design 
1.2.5. Bauhaus 
1.2.6. World War II 
1.2.7. Transavantgarde 
1.2.8. Contemporary Design 

1.3. Designers and Trends 

1.3.1. Interior Designers 
1.3.2. Graphic Designers 
1.3.3. Industrial or Product Designers 
1.3.4. Fashion Designers 

1.4. Project Design Methodology 

1.4.1. Bruno Munari 
1.4.2. Gui Bonsiepe 
1.4.3. J. Christopher Jones 
1.4.4. L. Bruce Archer 
1.4.5. Guillermo González Ruiz 
1.4.6. Jorge Frascara 
1.4.7. Bernd Löbach 
1.4.8. Joan Costa 
1.4.9. Norberto Chaves 

1.5. The Language of Design 

1.5.1. Objects and the Subject 
1.5.2. Semiotics of Objects 
1.5.3. The Object Layout and its Connotation 
1.5.4. Globalization of Signs 
1.5.5. Proposal 

1.6. Design and its Aesthetic-Formal Dimension 

1.6.1. Visual Elements 

1.6.1.1. The Shape 
1.6.1.2. The Measure 
1.6.1.3. Color 
1.6.1.4. Texture 

1.6.2. Relationship Elements 

1.6.2.1. Management 
1.6.2.2. Position 
1.6.2.3. Spatial 
1.6.2.4. Severity 

1.6.3. Practical Elements 

1.6.3.1. Representation 
1.6.3.2. Meaning 
1.6.3.3. Function 

1.6.4. Frame of Reference 

1.7. Analytical Methods of Design 

1.7.1. Pragmatic Design 
1.7.2. Analog Design 
1.7.3. Iconic Design 
1.7.4. Canonical Design 
1.7.5. Main Authors and Their Methodology 

1.8. Design and Semantics 

1.8.1. Semantics 
1.8.2. Meaning 
1.8.3. Denotative Meaning and Connotative Meaning 
1.8.4. Lexis 
1.8.5. Lexical Field and Lexical Family 
1.8.6. Semantic Relationships 
1.8.7. Semantic Change 
1.8.8. Causes of Semantic Changes 

1.9. Design and Pragmatics 

1.9.1. Practical Consequences, Abduction and Semiotics 
1.9.2. Mediation, Body and Emotions 
1.9.3. Learning, Experiencing and Closing 
1.9.4. Identity, Social Relations and Objects 

1.10. Current Context of Design 

1.10.1. Current Problems of Design 
1.10.2. Current Themes of Design 
1.10.3. Contributions on Methodology 

Module 2. Fundamentals of Creativity 

2.1. Creative Introduction 

2.1.1. Style in Art 
2.1.2. Educate Your Eyes 
2.1.3. Can Anyone Be Creative? 
2.1.4. Pictorial Languages 
2.1.5. What is Needed? Materials 

2.2. Perception as the First Creative Act 

2.2.1. What Do You See? What Do You Hear? What Do You Feel? 
2.2.2. Perceive, Observe, Attentively Examine 
2.2.3. Portrait and Self-Portrait: Cristina Núñez 
2.2.4. Case Study: Photo-Dialogue Diving into Oneself 

2.3. Facing the Blank Paper 

2.3.1. Drawing without Fear 
2.3.2. The Notebook as a Tool 
2.3.3. The Book of an Artist: What Is It? 
2.3.4. Referrals 

2.4. Creating the Artist's Book I

2.4.1. Analysis and Gaming: Pencils and Markers 
2.4.2. Tricks to Loosen the Hand 
2.4.3. First Lines 
2.4.4. The Nib 

2.5. Creating the Artist's Book II 

2.5.1. The Spot 
2.5.2. Waxes. Experimentation 
2.5.3. Natural Pigments 

2.6. Creating the Artist's Book III 

2.6.1. Collage and Photomontage 
2.6.2. Traditional Tools 
2.6.3. Online Tools: Pinterest 
2.6.4. Experimentation with Image Composition 

2.7. Doing without Thinking 

2.7.1. What is Achieved by Doing without Thinking? 
2.7.2. Improvise: Henri Michaux 
2.7.3. Action Painting 

2.8. Critics as Artists 

2.8.1. Constructive Criticism 
2.8.2. Manifesto on Creative Criticism 

2.9. The Creative Block 

2.9.1. What Is a Blockage? 
2.9.2. Extend the Limits 
2.9.3. Case Study: Get Your Hands Dirty 

2.10. Studying the Artist’s Book 

2.10.1. Emotions and Their Management in the Creative Sphere 
2.10.2. Your Own World in a Notebook 
2.10.3. What Did I Feel? Self-Analysis 
2.10.4. Case Study: Self-Criticism 

Module 3. Technical Representation Systems 

3.1. Introduction to Flat Geometry 

3.1.1. The Fundamental Material and Its Use 
3.1.2. Fundamental Tracings in the Plane 
3.1.3. Polygons. Metric Ratios 
3.1.4. Standardization, Lines, Writing and Formats 
3.1.5. Standardized Dimensioning 
3.1.6. Scales 
3.1.7. Technical Representation Systems 

3.1.7.1. Types of Projection 

3.1.7.1.1. Conical Projection 
3.1.7.1.2. Orthogonal Cylindrical Projection 
3.1.7.1.3. Oblique Cylindrical Projection 

3.1.7.2. Classes of Representation Systems 

3.1.7.2.1. Measuring Systems 
3.1.7.2.2. Perspective Systems 

3.2. Fundamental Tracings in the Plane 

3.2.1. Fundamental Geometrical Elements 
3.2.2. Perpendicularity 
3.2.3. Parallelism 
3.2.4. Operations With Segments 
3.2.5. Angles 
3.2.6. Circumferences 
3.2.7. Geometric Places 

3.3. Geometric Transformations 

3.3.1. Isometric 

3.3.1.1. Equality 
3.3.1.2. Translation 
3.3.1.3. Symmetry 
3.3.1.4. Turn 

3.3.2. Isomorphic 

3.3.2.1. Homothecary 
3.3.2.2. Similarities 

3.3.3. Anamorphic 

3.3.3.1. Equivalents 
3.3.3.2. Investments 

3.3.4. Projective 

3.3.4.1. Homology 
3.3.4.2. Affine Homology or Affinity 

3.4. Polygons 

3.4.1. Polygon Lines 

3.4.1.1. Definition and Types 

3.4.2. Triangles 

3.4.2.1. Elements and Classification 
3.4.2.2. Construction of Triangles 
3.4.2.3. Notable Lines and Points 

3.4.3. Quadrilaterals 

3.4.3.1. Elements and Classification 
3.4.3.2. Parallelograms 

3.4.4. Regular Polygons 

3.4.4.1. Definition 
3.4.4.2. Construction 

3.4.5. Perimeters and Areas 

3.4.5.1. Definition: Measuring Areas 
3.4.5.2. Surface Units 

3.4.6. Polygon Areas 

3.4.6.1. Quadrilateral Areas 
3.4.6.2. Triangle Areas 
3.4.6.3. Regular Polygon Areas 
3.4.6.4. Irregular Areas 

3.5. Tangents and Links. Technical and Conic Curves 

3.5.1. Tangents, Links and Polarity 

3.5.1.1. Tangents 

3.5.1.1.1. Tangent Theorems 
3.5.1.1.2. Drawings of Tangent Lines 
3.5.1.1.3. Straight and Curved Links 

3.5.1.2. Polarity at the Circumference 

3.5.1.2.1. Drawings of Tangent Lines 

3.5.2. Technical Curves 

3.5.2.1. Ovals 
3.5.2.2. Ovoids 
3.5.2.3. Spirals 

3.5.3. Conical Curves 

3.5.3.1. Ellipse 
3.5.3.2. Parabola 
3.5.3.3. Hyperbola 

3.6. Dihedral System 

3.6.1. General Aspects 

3.6.1.1. Point and Line 
3.6.1.2. The Plane. Intersections 
3.6.1.3. Parallelism, Perpendicularity and Distances 
3.6.1.4. Plane Changes 
3.6.1.5. Turns 
3.6.1.6. Reductions 
3.6.1.7. Angles 

3.6.2. Curves and Surfaces 

3.6.2.1. Curves 
3.6.2.2. Surfaces 
3.6.2.3. Polyhedra 
3.6.2.4. Pyramids
3.6.2.5. Pryzm 
3.6.2.6. Cone 
3.6.2.7. Cylinder 
3.6.2.8. Revolution Surfaces 
3.6.2.9. Intersection of Surfaces 

3.6.3. Shade 

3.6.3.1. General Aspects 

3.7. System Boundary 

3.7.1. Point, Line and Plane 
3.7.2. Intersections and Reductions 

3.7.2.1. Reductions 
3.7.2.2. Applications 

3.7.3. Parallelism, Perpendicularity, Distance and Angles 

3.7.3.1. Perpendicularity 
3.7.3.2. Distances 
3.7.3.3. Angles 

3.7.4. Line, Surfaces and Terrains 

3.7.4.1. Terrains 

3.7.5. Applications 

3.8. Axonometric System 

3.8.1. Orthogonal Axonometry: Point, Line and Plane 
3.8.2. Orthogonal Axonometry: Intersections, Reductions and Perpendicularity 

3.8.2.1. Reductions 
3.8.2.2. Perpendicularity 
3.8.2.3. Flat Shapes 

3.8.3. Orthogonal Axonometry: Body Perspective 

3.8.3.1. Representation of Bodies 

3.8.4. Oblique Axonometry: Abatisms, Perpendicularity 

3.8.4.1. Frontal Perspective 
3.8.4.2. Reduction and Perpendicularity 
3.8.4.3. Flat Figures 

3.8.5. Oblique Axonometry: Body Perspective 

3.8.5.1. Shade 

3.9. Conical System 

3.9.1. Conical or Central Projection 

3.9.1.1. Intersections 
3.9.1.2. Parallelisms 
3.9.1.3. Reductions 
3.9.1.4. Perpendicularity 
3.9.1.5. Angles 

3.9.2. Lineal Perspective 

3.9.2.1. Auxiliary Constructions 

3.9.3. Lines and Surfaces Perspective

3.9.3.1. Practical Perspective 

3.9.4. Perspective Methods

3.9.4.1. Tilted Frame

3.9.5. Prospective Restitutions

3.9.5.1. Reflexes 
3.9.5.2. Shade 

3.10. The Sketch 

3.10.1. Objectives of the Sketch 
3.10.2. The Proportion 
3.10.3. Sketch Process 
3.10.4. Point of View 
3.10.5. Labeling and Graphic Symbols 
3.10.6. Measurement 

Module 4. Materials 

4.1. Material Properties 

4.1.1. Mechanical Properties 
4.1.2. Electrical Properties 
4.1.3. Optical Properties 
4.1.4. Magnetic Properties 

4.2. Metallic Materials I. Ferrous 
4.3. Metallic Materials II. Non-Ferrous 
4.4. Polymeric Materials 

4.4.1. Thermoplastics 
4.4.2. Thermosetting Plastics 

4.5. Ceramic Materials 
4.6. Composite Materials 
4.7. Biomaterials 
4.8. Nanomaterials 
4.9. Corrosion and Degradation of Materials 

4.9.1. Types of Corrosion 
4.9.2. Oxidation of Metals 
4.9.3. Corrosion Control 

4.10. Non-Destructive Testing 

4.10.1. Visual Inspections and Endoscopies 
4.10.2. Ultrasound 
4.10.3. X-Rays 
4.10.4. Foucault's Currents (Eddy Currents) 
4.10.5. Magnetic Particles 
4.10.6. Penetrating Liquids 
4.10.7. Infrared Thermography 

Module 5. Design of Mechanical Elements 

5.1. Theories of Failure 

5.1.1. Static Failure Theories 
5.1.2. Dynamic Failure Theories 
5.1.3. Fatigue 

5.2. Tribology and Lubrication 

5.2.1. Friction 
5.2.2. Wear and Tear 
5.2.3. Lubricants 

5.3. Propshaft Design 

5.3.1. Shafts and Axles 
5.3.2. Keyways and Splined Shafts 
5.3.3. Flywheels 

5.4. Rigid Transmission Design 

5.4.1. Cams 
5.4.2. Spur Gears 
5.4.3. Bevel Gears 
5.4.4. Helical Gears 
5.4.5. Worm Screws 

5.5. Flexible Transmission Design 

5.5.1. Chain Drives 
5.5.2. Belt Drives 

5.6. Bearing Design 

5.6.1. Friction Bearings 
5.6.2. Roller Bearings 

5.7. Design of Brakes, Clutches and Couplings 

5.7.1. Brakes 
5.7.2. Clutches 
5.7.3. Couplings 

5.8. Mechanical Spring Design 
5.9. Design of Non-Permanent Joints 

5.9.1. Bolted Joints 
5.9.2. Riveted Joints 

5.10. Design of Permanent Connections 

5.10.1. Welded Joints 
5.10.2. Adhesive Joints 

Module 6. Design for Manufacturing 

6.1. Design for Manufacture and Assembly 
6.2. Forming by Molding 

6.2.1. Foundry 
6.2.2. Injection 

6.3. Forming by Deformation 

6.3.1. Plastic Deformation 
6.3.2. Printed 
6.3.3. Forge 
6.3.4. Extrusion 

6.4. Conformation due to Loss of Material 

6.4.1. Abrasion 
6.4.2. By Chip Removal 

6.5. Heat Treatment 

6.5.1. Tempering 
6.5.2. Annealing 
6.5.3. Coating 
6.5.4. Standardization 
6.5.5. Thermochemical Treatments 

6.6. Application of Paints and Coatings 

6.6.1. Electrochemical Treatments 
6.6.2. Electrolytic Treatments 
6.6.3. Paints, Lacquers and Varnishes 

6.7. Forming of Polymers and Ceramic Materials 
6.8. Manufacture of Composite Parts 
6.9. Additive Manufacturing 

6.9.1. Power Bed Fusion 
6.9.2. Direct Energy Deposition 
6.9.3. Binder Jetting 
6.9.4. Bound Extrusion Power 

6.10. Robust Engineering 

6.10.1. Taguchi Method 
6.10.2. Experiment Design 
6.10.3. Statistical Process Control 

Module 7. Product Design and Development 

7.1. QFD (Quality Function Deployment) in Product Design and Development 

7.1.1. From the Voice of the Customer to Technical Requirements 
7.1.2. The House of Quality/Phases for its Development 
7.1.3. Advantages and Limitations 

7.2. Design Thinking 

7.2.1. Design, Need, Technology and Strategy 
7.2.2. Stages of the Process 
7.2.3. Tools and Techniques Used 

7.3. Concurrent Engineering 

7.3.1. Fundamentals of Concurrent Engineering 
7.3.2. Methodology of Concurrent Engineering 
7.3.3. Tools Used 

7.4. Programming. Planning and Definition 

7.4.1. Requirements. Quality Management 
7.4.2. Development Phases. Time Management 
7.4.3. Materials, Feasibility, Processes. Cost Management 
7.4.4. Project Equipment Human Resource Management 
7.4.5. Information. Communications Management 
7.4.6. Risk Analysis Risk Management 

7.5. Products. Their Design (CAD) and Development 

7.5.1. Information Management /PLM ⁄ Product Life Cycle 
7.5.2. Modes and Effects of Product Failure 
7.5.3. CAD Construction Review 
7.5.4. Product and Manufacturing Plans 
7.5.5. Design Verification 

7.6. Prototypes. Their Development 

7.6.1. Rapid Prototyping 
7.6.2. Control Plan 
7.6.3. Experiment Design 
7.6.4. The Analysis of Measurement Systems 

7.7. Productive Process. Design and Development 

7.7.1. Modes and Effects of Process Failure 
7.7.2. Design and Construction of Manufacturing Tools 
7.7.3. Design and Construction of Control Tools (Gauges) 
7.7.4. Adjustment Phase 
7.7.5. Production Start-Up 
7.7.6. Initial Evaluation of the Process 

7.8. Product and Process: Its Validation 

7.8.1. Evaluation of Measurement Systems 
7.8.2. Validation Tests 
7.8.3. Statistical Process Control (SPC) 
7.8.4. Product Certification 

7.9. Change Management Improvement and Corrective Actions 

7.9.1. Type of Change 
7.9.2. Variability Analysis, Improvement 
7.9.3. Lessons Learned and Practices Tested 
7.9.4. Process of Change 

7.10. Innovation and Technology Transfer 

7.10.1. Intellectual Property 
7.10.2. Innovation 
7.10.3. Technological Transfer 

Module 8. Materials for Design 

8.1. Material as Inspiration 

8.1.1. Search for Materials 
8.1.2. Classification 
8.1.3. The Material and its Context 

8.2. Materials for design 

8.2.1. Common Uses 
8.2.2. Contraindications 
8.2.3. Combination of Materials 

8.3. Art + Innovation 

8.3.1. Materials in Art 
8.3.2. New Materials 
8.3.3. Composite Materials 

8.4. Physical 

8.4.1. Basic Concepts 
8.4.2. Composition of Materials 
8.4.3. Mechanical Testing 

8.5. Technology 

8.5.1. Intelligent Materials 
8.5.2. Dynamic Materials 
8.5.3. The Future in Materials 

8.6. Sustainability 

8.6.1. Procurement 
8.6.2. Use 
8.6.3. Final Management 

8.7. Biomimicry 

8.7.1. Reflection 
8.7.2. Transparency 
8.7.3. Other Techniques 

8.8. Innovation 

8.8.1. Success Stories 
8.8.2. Materials Research 
8.8.3. Sources of Research 

8.9. Risk Prevention 

8.9.1. Safety Factor 
8.9.2. Fire 
8.9.3. Breakage 
8.9.4. Other Risks 

8.10. Regulations 

8.10.1. Regulations According to Application 
8.10.2. Regulations by Sector 
8.10.3. Regulations According to Location 

Module 9. Industrial Production 

9.1. Manufacturing Technology 

9.1.1. Introduction 
9.1.2. Evolution of Manufacturing
9.1.3. Classification of the Manufacturing Processes 

9.2. Solids Cutting 

9.2.1. Handling of Panels and Sheets 
9.2.2. Continuous Flow Manufacturing 

9.3. Manufacture of Thin and Hollow Shapes 

9.3.1. Rotomolding 
9.3.2. Blowing
9.3.3. Comparison 

9.4. Manufacturing by Consolidation 

9.4.1. Complex Techniques 
9.4.2. Advanced Techniques 
9.4.3. Textures and Superficial Finishings 

9.5. Quality Controls 

9.5.1. Metrology 
9.5.2. Adjustments 
9.5.3. Tolerances 

9.6. Assembly and Packaging 

9.6.1. Constructive Systems 
9.6.2. Assembly Processes 
9.6.3. Design Considerations for Assembly 

9.7. Post Fabrication Logistics 

9.7.1. Storage 
9.7.2. Expedition 
9.7.3. Waste 
9.7.4. Post-Sales Service 
9.7.5. Final Management 

9.8. Introduction to Numerical Control 

9.8.1. Introduction to CAM Systems 
9.8.2. CAM Solution Architectures 
9.8.3. Functional Design of CAM Systems 
9.8.4. Automation of Manufacturing Processes and NC Scheduling 
9.8.5. CAD-CAM Integration Systems 

9.9. Inverse Engineering 

9.9.1. Digitalization of Complex Geometries 
9.9.2. Geometry Processing 
9.9.3. Compatibility and Edition 

9.10. Lean Manufacturing 

9.10.1. Lean Thinking 
9.10.2. Waste in the Company 
9.10.3. The 5 S’ 

Module 10. Ethics and Business 

10.1. Methodology 

10.1.1. Document Sources and Research Techniques 
10.1.2. Bibliographic Quotes and Research Ethics 
10.1.3. Methodological Strategies and Academic Writing 

10.2. The Field of Morality: Ethics and Morals 

10.2.1. Ethics and Morals 
10.2.2. Ethical Material and Formal Ethics 
10.2.3. Rationality and Morality 
10.2.4. Virtue, Goodness and Justice 

10.3. Applied Ethics 

10.3.1. Public Dimension of Applied Ethics 
10.3.2. Ethical Codes and Responsibilities 
10.3.3. Autonomy and Self-Regulation 

10.4. Deontological Ethics Applied to Design 

10.4.1. Ethical Requirements and Principles of Design Practice 
10.4.2. Ethical Decision Making 
10.4.3. Relationships and Ethical Professional Skills 

10.5. Corporate Social Responsibility 

10.5.1. Ethical Sense of the Company 
10.5.2. Code of Conduct 
10.5.3. Globalization and Multiculturalism 
10.5.4. Non-Discrimination 

10.6. Introduction to Commercial Law 

10.6.1. Concept of Commercial Law 
10.6.2. Economic Activity and Commercial Law 
10.6.3. Significance of the Theory of the Sources of Business Law 

10.7. The Company 

10.7.1. Economic Notion of the Business and the Entrepreneur 
10.7.2. Legal Regime of the Company 

10.8. The Entrepreneur 

10.8.1. Concept and Characteristic Notes of the Entrepreneur 
10.8.2. Personalistic and Capitalistic Companies (Stock Corporations and Limited Liability Companies) 
10.8.3. Acquisition of Entrepreneur Status 
10.8.4. Corporate Responsibility 

10.9. Competency Regulation 

10.9.1. Competition Law 
10.9.2. Illicit or Disloyal Competition
10.9.3. Competitive Strategy 

10.10. Intellectual and Industrial Property Rights 

10.10.1. Intellectual Property 
10.10.2. Industrial Property 
10.10.3. Modalities of Protection for Creations and Inventions 

Module 11. Digital Technology

11.1. Introduction to Digital Imaging 

11.1.1. ICT
11.1.2. Description of Technologies 
11.1.3. Commands 

11.2. Vector image. Working with Objects 

11.2.1. Selection Tools 
11.2.2. Grouping 
11.2.3. Align and Distribute 
11.2.4. Intelligent Guides 
11.2.5. Symbolism 
11.2.6. Transform 
11.2.7. Distortion 
11.2.8. Enclosures 
11.2.9. Tracehunter 
11.2.10. Compound Forms 
11.2.11. Compound Plots 
11.2.12. Cutting, Splitting and Separating 

11.3. Vector image. Color 

11.3.1. Color Modes 
11.3.2. Dropper Tool 
11.3.3. Samples 
11.3.4. Gradients 
11.3.5. Motif Filling 
11.3.6. Appearance Panel 
11.3.7. Attributes 

11.4. Vector image. Advanced Editing 

11.4.1. Gradient Mesh 
11.4.2. Transparency Panel 
11.4.3. Fusion Modes 
11.4.4. Interactive Tracing 
11.4.5. Clipping Masks 
11.4.6. Text 

11.5. Image Bitmap: The Layers 

11.5.1. Creation 
11.5.2. Liaison 
11.5.3. Transformation 
11.5.4. Grouping 
11.5.5. Adjustment Layers 

11.6. Image Bitmap. Selections, Masks and Channels 

11.6.1. Frame Selection Tool 
11.6.2. Lasso Selection Tool 
11.6.3. Magic Wand Tool 
11.6.4. Menu Selections: Color Range 
11.6.5. Channels 
11.6.6. Mask Retouching 
11.6.7. Clipping Masks 
11.6.8. Vector Masks 

11.7. Image Bitmap. Blending Modes and Layer Styles 

11.7.1. Layer Styles 
11.7.2. Lens Opacity 
11.7.3. Layer Style Options 
11.7.4. Fusion Modes 
11.7.5. Examples of Fusion Modes 

11.8. Editorial Project Types and Forms 

11.8.1. Editorial Project 
11.8.2. Editorial Project Typology     
11.8.3. Document Creation and Configuration 

11.9. Compositional Elements of the Editorial Project 

11.9.1. Master Pages 
11.9.2. Reticulation 
11.9.3. Text Integration and Composition 
11.9.4. Image Integration 

11.10. Layout, Export and Printing 

11.10.1. Design Layout 

11.10.1.1. Photo Selection and Editing 
11.10.1.2. Preliminary Check 
11.10.1.3. Packaging

11.10.2. Export 

11.10.2.1. Export for Digital Media 
11.10.2.2. Export for Physical Media 

11.10.3. Print 

11.10.3.1. Traditional Printing 

11.10.3.1.1. Binding 

11.10.3.2. Digital Printing

Module 12. Fundamentals of Marketing

12.1. Introduction to Marketing 

12.1.1. Concept of Marketing 

12.1.1.1. Definition of Marketing 
12.1.1.2. Evolution and Current Affairs of Marketing 

12.1.2. Different Approaches to Marketing 

12.2. Marketing in the Company: Strategic and Operational The Marketing Plan 

12.2.1. Commercial Management 
12.2.2. Importance of Commercial Management 
12.2.3. Diversity of Forms of Management 
12.2.4. Strategic Marketing 
12.2.5. Commercial Strategy 
12.2.6. Scope of Application 
12.2.7. Commercial Planning 
12.2.8. The Marketing Plan 
12.2.9. Concept and Definitions 
12.2.10. Stages of the Marketing Plan
12.2.11. Types of Marketing Plans

12.3. The Business Environment and the Organizational Marketplace 

12.3.1. The Environment 
12.3.2. Concepts and Limits of the Environment 
12.3.3. Macro-Environment 
12.3.4. Micro-Environment 
12.3.5. The Market 
12.3.6. Market Concepts and Limits 
12.3.7. Evolution of the Markets 
12.3.8. Types of Markets 
12.3.9. The Importance of Competence 

12.4. Consumer Behavior 

12.4.1. The Importance of Behavior in Strategy 
12.4.2. Influencing Factors 
12.4.3. Benefits for the Company 
12.4.4. Consumer Benefits 
12.4.5. Approaches to Consumer Behavior 
12.4.6. Characteristics and Complexity 
12.4.7. Variables Involved 
12.4.8. Different Types of Approaches 

12.5. Stages in the Consumer Buying Process 

12.5.1. Approach 
12.5.2. Approach According to Different Authors 
12.5.3. The Evolution of the Process in History 
12.5.4. Stages 
12.5.5. Recognition of the Problem 
12.5.6. Information Search 
12.5.7. Evaluation of Alternatives 
12.5.8. Decision to Purchase 
12.5.9. Post-Purchase 
12.5.10. Models in Decision Making 
12.5.11. Economic Model 
12.5.12. Psychological Model 
12.5.13. Mixed Behaviour Models 
12.5.14. Market Segmentation in the Strategy of Organizations 
12.5.15. Market Segmentation 
12.5.16. Concept 
12.5.17. Types of Segmentation 
12.5.18. The Influence of Segmentation in Strategies 
12.5.19. Importance of Segmentation in the Company 
12.5.20. Planning Strategies based on Segmentation 

12.6. Consumer and Industrial Market Segmentation Criteria 
12.7. Segmentation Procedure 

12.7.1. Segment Delimitation 
12.7.2. Profile Identification 
12.7.3. Evaluation of the Procedure 

12.8. Criteria for Segmentation 

12.8.1. Geographic Characteristics 
12.8.2. Social and Economic Characteristics 
12.8.3. Other Criteria 
12.8.4. Consumer Response to Segmentation 

12.9. Supply-Demand Market Segmentation Assessment 

12.9.1. Supply Analysis 

12.9.1.1. Supply Classifications 
12.9.1.2. Determination of the Supply 
12.9.1.3. Factors Affecting Supply 

12.9.2. Demand Analysis 

12.9.2.1. Demand Classifications 
12.9.2.2. Market Areas 
12.9.2.3. Demand Estimation 

12.9.3. Segmentation Assessment 

12.9.3.1. Assessment Systems
12.9.3.2. Methods of Monitoring 
12.9.3.3. Feedback 

12.10. Marketing Mix 

12.10.1. Definition of Marketing Mix 

12.10.1.1. Concept and Definition 
12.10.1.2. History and Evolution 

12.10.2. Marketing Mix Elements 

12.10.2.1. Product 
12.10.2.2. Price 
12.10.2.3. Distribution 
12.10.2.4. Promotion 

12.10.3. The New 4 Ps of Marketing 

12.10.3.1. Personalization 
12.10.3.2. Participation 
12.10.3.3. Peer to Peer 
12.10.3.4. Modeled Predictions 

12.10.4. Current Management Strategies for the Product Portfolio Growth and Competitive Marketing Strategies 
12.10.5. Portfolio Strategies 

12.10.5.1. The BCG Matrix 
12.10.5.2. The Ansoff Matrix 
12.10.5.3. The Competitive Position Matrix 

12.10.6. Strategies

12.10.6.1. Segmentation Strategy 
12.10.6.2. Positioning Strategy 
12.10.6.3. Loyalty Strategy 
12.10.6.4. Functional Strategy

Module 13. Corporate Image

13.1. Identity 

13.1.1. Idea of Identity 
13.1.2. Why Is Identity Sought? 
13.1.3. Types of Identity 
13.1.4. Digital Identity 

13.2. Corporate Identity 

13.2.1. Definition: Why Have a Corporate Identity? 
13.2.2. Factors Influencing Corporate Identity 
13.2.3. Corporate Identity Components 
13.2.4. Identity Communication 
13.2.5. Corporate Identity, Branding and Corporate Image 

13.3. Corporate Image 

13.3.1. Characteristic of the Corporate Image 
13.3.2. What Is the Purpose of Corporate Image? 
13.3.3. Types of Corporate Image 
13.3.4. Examples 

13.4. Basic Identifying Signs 

13.4.1. The Name or Naming 
13.4.2. Logos 
13.4.3. Monograms 
13.4.4. Imagotype 

13.5. Identity Memorization Factors 

13.5.1. Originality 
13.5.2. The Symbolic Value 
13.5.3. Impressiveness 
13.5.4. Repetition 

13.6. Methodology for the Branding Process 

13.6.1. Study of the Sector and Competition 
13.6.2. Briefing, Template 
13.6.3. Define Brand Strategy and Personality Values 
13.6.4. Target Audience 

13.7. The Customer 

13.7.1. Infer What the Customer Is Like 
13.7.2. Types of Customers 
13.7.3. The Meeting Process 
13.7.4. The Importance of Knowing the Customer 
13.7.5. Establishing the Budget 

13.8. Corporate Identity Manual 

13.8.1. Construction Standards and Application of the Brand 
13.8.2. Corporate Typography 
13.8.3. Corporate Colors 
13.8.4. Other Graphic Elements 
13.8.5. Examples of Corporate Manuals 

13.9. Identity Redesign 

13.9.1. Reasons to Choose an Identity Redesign 
13.9.2. Managing a Change in Corporate Identity 
13.9.3. Good Practice Visual References 
13.9.4. Malpractice Visual References 

13.10. Brand Identity Project 

13.10.1. Presentation and Explanation of the Project: Referrals 
13.10.2. Brainstorming Market Analysis 
13.10.3. Target Audience, Brand Value 
13.10.4. First Ideas and Sketches: Creative Techniques 
13.10.5. Establishment of the Project: Fonts and Colors 
13.10.6. Delivery and Correction of Projects

Module 14. Sustainable Design

14.1. Environmental Status

14.1.1. Environmental Context
14.1.2. Environmental Perception
14.1.3. Consumption and Consumerism

14.2. Sustainable Production

14.2.1. Ecological Footprint
14.2.2. Biocapacity
14.2.3. Ecological Deficit

14.3. Sustainability and Innovation

14.3.1. Production Processes
14.3.2. Process Management
14.3.3. Implementation of the Production
14.3.4. Productivity Through Design

14.4. Introduction: Ecodesign

14.4.1. Sustainable Development
14.4.2. Industrial Ecology
14.4.3. Eco-Efficiency
14.4.4. Introduction to the Concept of Ecodesign

14.5. Ecodesign Methodologies

14.5.1. Methodological Proposals for the Implementation of Ecodesign
14.5.2. Project Preparation (Driving Forces, Legislation
14.5.3. Environmental Aspects

14.6. Life Cycle Assessment (LCA)

14.6.1. Functional Unit
14.6.2. Inventory
14.6.3. Impact Ratio
14.6.4. Generation of Conclusions and Strategy

14.7. Improvement Ideas (Ecodesign Strategies)

14.7.1. Reduce Impact
14.7.2. Increase Functional Unit
14.7.3. Positive Impact

14.8. Circular Economy

14.8.1. Definition 
14.8.2. Evolution 
14.8.3. Success Stories

14.9. Cradle to Cradle

14.9.1. Definition 
14.9.2. Evolution 
14.9.3. Success Stories

14.10. Environmental Regulations

14.10.1. Why Do We Need a Regulation?
14.10.2. Who Makes the Regulations?
14.10.4. Regulations in the Development Process

Module 15. Packaging design

15.1. Introduction to Packaging

15.1.1. Historical Perspective
15.1.2. Functional Characteristics
15.1.3. Description of System-Product and Life Cycle

15.2. Packaging Research

15.2.1. Information Sources
15.2.2. Field Work
15.2.3. Comparisons and Strategies

15.3. Structural Packaging

15.3.1. Analysis of Specific Needs 
15.3.2. Shape, Color, Smell, Volume and Textures 
15.3.3. Packaging Ergonomics 

15.4. Packaging Marketing 

15.4.1. Relationship of the Pack with the Brand and the Product
15.4.2. Application of Brand Image
15.4.3. Examples 

15.5. Packaging Communication

15.5.1. Relationship of the Pack with the Product, the Customer and the User
15.5.2. Design of Senses
15.5.3. Experience Design

15.6. Materials and Production Processes

15.6.1. Glass
15.6.2. Paper and Cardboard
15.6.3. Metal
15.6.4. Plastic fluids
15.6.5. Natural Materials Composites

15.7. Sustainability Applied to Packaging

15.7.1. Ecodesign Strategies
15.7.2. Life Cycle Analysis
15.7.3. Packaging as Waste

15.8. Legislation

15.8.1. Specific Regulations: Identification and
15.8.2. Plastics Regulations 
15.8.3. Regulatory Trends

15.9. Innovation in Packaging

15.9.1. Differentiation with Packaging 
15.9.2. Latest Trends 
15.9.3. Design for All 

15.10. Packaging Projects

15.10.1. Study Cases 
15.10.2. Packaging Strategy 
15.10.3. Practical Exercise

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