The integration of AI in e-Commerce will boost your operational efficiency, strengthening your business competitiveness. Don't miss this opportunity to train with the revolutionary Relearning methodology!"

Campaign Optimization and E-Commerce Automation with Artificial Intelligence delivers a number of significant benefits, boosting the efficiency and performance of online business strategies. By harnessing the power of AI, companies can personalize and refine their advertising campaigns, dynamically adapting them to user preferences and behaviors.  Automation, on the other hand, frees up HR by taking over routine tasks, allowing teams to focus on creativity and innovation.

In this context, TECH has designed this postgraduate diploma, which will delve into the application of Artificial Intelligence in the optimization of advertising campaigns. Professionals will be able to use Emarsys to implement personalized advertising, taking advantage of advanced segmentation and targeting techniques with Eloqua, to reach specific audiences at various stages of the customer lifecycle.

Likewise, the analysis of Digital Marketing data with Artificial Intelligence will be explored, addressing aspects such as the detection of hidden patterns and trends, the analysis of brand sentiment, the prediction of campaign results, and the evaluation of risks and opportunities in Marketing strategies. Finally, the implementation of chatbots and virtual assistants for customer service, fraud detection and prevention in transactions with Sift, and analysis to identify suspicious behavior in real time will be explored. In addition, ethics and responsibility in the use of AI will be promoted, ensuring transparency in the collection and use of data.

This completely virtual university syllabus will offer graduates the flexibility to follow it from anywhere and at any time. In this way, they will only require a device with an Internet connection to access all the learning materials. And all this will be carried out following the Relearning methodology, which focuses on the repetition of fundamental concepts to ensure optimal understanding of the content.

AI's predictive analytics capabilities will allow you to anticipate market trends and adjust strategies in real time, maximizing ROI"

This postgraduate diploma in Campaign Optimization and E-Commerce Automation with Artificial Intelligence contains the most complete and up-to-date program on the market. The most important features include:

• Development of practical cases presented by experts in Campaign Optimization and E-Commerce Automation with Artificial Intelligence
• The graphic, schematic and practical contents with which it is conceived scientific and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Campaign Optimization and Automation with AI will empower your informed decision making, effective personalization and your operational efficiency. Benefit from TECH's most innovative multimedia resources!"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

Thanks to this 100% online program, you will optimize advertising budgets through Artificial Intelligence, performing an automated tracking of results and adjustments in real time"

You will use tools such as Brandwatch for social media analytics, enhancing the identification of market niches and monitoring emerging trends"

This postgraduate diploma aims to equip professionals with the skills and knowledge necessary to master the complexities of today's digital environment. In fact, this program will prepare graduates in the design, implementation and management of highly effective Digital Marketing strategies, taking full advantage of the potential of Artificial Intelligence. So, at the end of the program, students will be prepared to optimize advertising campaigns, maximize the return on investment, improve customer experience and detect growth opportunities in the competitive world of e-commerce.

You will delve into advanced segmentation, targeting and predictive analytics techniques to personalize and refine your Digital Marketing strategies"

General Objectives

• Implement Artificial Intelligence applications in Digital Marketing and e-commerce to improve the efficiency and effectiveness of strategies
• Improve user experience in Digital Marketing by using Artificial Intelligence for dynamic personalization of websites, applications and content
• Implement Artificial Intelligence systems for the automation of e-Commerceprocesses, from inventory management to customer service
• Research and apply predictive AI models to identify emerging trends in the marketplace and anticipate customer needs
• Collaborate on cross-functional projects to integrate Artificial Intelligence solutions with existing Digital Marketing platforms and develop new strategies
• Evaluate the impact of Artificial Intelligence technologies on Digital Marketing and e-commerce, both from a business and ethical perspective

Specific Objectives

Module 1. Campaign Optimization and AI Application

• Implement AI and personalized advertising with Emarsys to create highly personalized and targeted ads to specific audiences
• Apply advanced ad targeting and segmentation techniques with Eloqua to reach specific audiences at different stages of the customer lifecycle
• Optimize ad budgets using Artificial Intelligence to maximize ROI and campaign effectiveness
• Perform automated tracking and analysis of campaign results to make real-time adjustments and improve performance
• Implement automated and adaptive A/B testing to identify high-value audiences and optimize campaign creative content
• Automate technical SEO and keyword analysis tasks with Spyfu, using Artificial Intelligence to perform multi-channel attribution analysis

Module 2. Analyzing Digital Marketing Data with Artificial Intelligence

• Detect hidden patterns and trends in mMrketing data and perform brand sentiment analysis
• Predict campaign results and conversions, detect anomalies and optimize customer experience using predictive analytics
• Perform risk and opportunity analysis on marketing strategies, including predictive analytics on market trends and competitor assessment
• Use AI and social media analytics with Brandwatch to identify market niches, monitor emerging trends and perform sentiment analysis

Module 3. Artificial Intelligence to Automate e-Commerce Processes

• Integrate Artificial Intelligence in the conversion funnel to analyze sales data and performance at all stages of the buying process
• Implement chatbots and virtual assistants for 24/7 customer service, using Artificial Intelligence to generate automatic responses and gather feedback
• Detect and prevent fraud in e-Commerce transactions with Sift, using Artificial Intelligence to detect anomalies and verify identities
• Perform Artificial Intelligence analysis to detect suspicious behavior and fraudulent patterns in real-time
• Promote ethics and accountability in the use of Artificial Intelligence in e-Commerce, ensuring transparency in the collection and use of data
• Explore future trends of Artificial Intelligence in Marketing and E-Commerce with REkko

You will acquire skills in implementing automation tools, such as chatbots, to maximize operational efficiency and improve strategic decision making"