Your professional profile needs to be up to date with supporting qualifications. This Postgraduate diploma in Marketing and Digitalization in Event Management will give you the boost you need”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success”

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

Understanding the importance and opportunities presented by digitalization in the event management and knowing how to apply the correct marketing analysis will provide the professional with an intellectual background. This Postgraduate diploma offers the most specific knowledge to develop efficiently in this sector, in the current Covid-19 and digital era. Structuring 3 modules in such a way that the student generates their own analysis of the employability of each of the exposed tools. The various online formats developed by the teaching team will make the learning process much more dynamic.

Understanding the new trends in the event management in the Covid-19 era is possible with this program. Experts will show you with real cases the importance of knowing and following the regulations”

Syllabus 

Understanding everything about the new trends in event management in the digital era is possible with this Postgraduate diploma in Marketing and Digitalization in Event Management, as it provides the knowledge required for the professional to perform efficiently in the face of the new challenges that involve the need for the use of digital tools.

The development of this 100% online program offers the flexibility that the student currently requires. During a maximum of 6 months you will be able to learn the most specialized content on how new communication technologies influence the development and results of projects. Therefore, how to boost a brand thanks to digital media and specialized techniques such as Benchmarking, segmentation and marketing analysis.

There are 3 modules through which the student will study, among other topics related to the title of this program: the global challenges of communication, sustainability as a strategy, analysis models in Marketing, consumer behavior and brand analysis; they will understand the implementation of the communication plan in events and the relationship with the media and advertising agencies.

The subject of digitalization in the event management in the Covid-19 era will be explained in depth, going through all the aspects involved in planning a hybrid or digital project. It should be noted that the multimedia resources implemented in this program will allow for dynamic learning, under an innovative methodology based on Relearning, which allows for fast and effective learning of all the concepts because it is based on repetition. Therefore, the 450 hours of this program will be fully utilized.

This program takes place over 6 months and is divided into 3 modules:

Module 1. Marketing and Communication Management Strategies
Module 2. Marketing Management and Digitalizing Events
Module 3. Digitalizing Events; How to Develop Digital Events

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Marketing and Digitalization in Event Management completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Marketing and Communication Management Strategies

1.1. Strategic Communication

1.1.1. Strategic Event Communication
1.1.2. The Importance of Environment in the Strategy
1.1.3. Brands Betting on Long Term Return

1.2. Consumer Behavior

1.2.1. New Interpretation of Maslow
1.2.2. Psychology of Today's Consumers
1.2.3. Google Claims a New Model of Behavior

1.3. Brand Purpose

1.3.1. Current Importance of Brand Purpose
1.3.2. Finding the Value and Purpose of the Brand
1.3.3. Integration or Coexistence of Purpose with CSR

1.4. Sustainability as a Strategy

1.4.1. Discovery and Practice of Sustainability
1.4.2. Communication of Sustainable Development Goals
1.4.3. Implementation of the SDGs at Events

1.5. Global Communication Challenges

1.5.1. International Marketing Theories
1.5.2. Cross - Cultural Marketing y Its Application
1.5.3. Moving Brands and Messages to Other Countries

1.6. Advertising and Marketing

1.6.1. Traditional and Digital Advertising
1.6.2. Creativity: Art or Science
1.6.3. Event Actions and Tools

1.7. Analysis Models

1.7.1. Internal Analysis: SWOT and CAME
1.7.2. Strategic Analysis: Boston and Ansoff
1.7.3. External Analysis: Porter's 5 Forces and PESTEL

1.8. Media Relations

1.8.1. Press Conferences, Press Releases and Other Tools
1.8.2. Spokesperson Training
1.8.3. Crisis Communication

1.9. Agency Relationships

1.9.1. Competitions, Contracts and Other Practices
1.9.2. Project Management and Implementation
1.9.3. Project Measurement and Results

1.10. Communication Plan

1.10.1. The Communication Plan
1.10.2. Development of the Tactical Part of the Communication Plan
1.10.3. Implementation and Follow-Up of the Communication Plan

Module 2. Marketing Management and Digitalizing Events

2.1. Event Digitization

2.1.1. New Communication Technologies
2.1.2. Digital Events
2.1.3. Big Data. Metrics and Analytics

2.2. Digital Segmentation

2.2.1. New Audiences and Types of Users
2.2.2. New Segmentation Variables
2.2.3. The Buyer and Their Development

2.3. Digitization of Information

2.3.1. Thinking and Communicating Digitally
2.3.2. New Knowledge Management Models
2.3.3. Fake News and Other Enemies of Digitalization

2.4. Digital Reputation Management

2.4.1. Personal Brand
2.4.2. Social Listening
2.4.3. Inboud Marketing

2.5. Digital Branding

2.5.1. Branding
2.5.2. Event Branding
2.5.3. Actions to Be Taken Based on the Income Statement

2.6. The Benchmarking Process

2.6.1. Purpose of the Event
2.6.2. Competitive Analysis
2.6.3. Benchmarking of Results

2.7. Event Campaigns

2.7.1. Brainstorming
2.7.2. Internal and External Part of the Campaign
2.7.3. Campaign Implementation and Follow-Up

2.8. Digital Tools

2.8.1. Setting Objective and Strategies
2.8.2. Channel and Platform Selection
2.8.3. Optimizing Results in Real Time

2.9. Social Media

2.9.1. Knowledge and Use of Social Networks
2.9.2. Most Important Uses for an Event
2.9.3. Livestreaming an Event on Social Networks

2.10. Marketing and Communication Team Management

2.10.1. Leadership Skills
2.10.2. Keys to Pragmatic Management
2.10.3. Day-to-Day Management

Module 3. Event Digitalization. How to Develop Digital Event

3.1. The COVID-19 Era at Events

3.1.1. Import Aspects to Know
3.1.2. Timing to Make Decisions

3.2. Planning Digital Events Scale

3.2.1. Creation of the Schedule
3.2.2. Components to Consider in the Schedule
3.2.3. Aspects to Reflect in the Schedule Priorities

3.3. Supplier Selection

3.3.1. Choice of Technology Partner
3.3.2. Requirements to Be Requested from the Supplier
3.3.3. Supplier Selection Price Factor vs. Value Factor Experience

3.4. Network and Internet Management

3.4.1. Aspects of Network Management to Be Considered
3.4.2. Contracting Internet Services
3.4.3. Network Stress and Saturation Tests

3.5. Scope Objectives. Audience

3.5.1. Determine Your Target Audience
3.5.2. Rebroadcast in Other Languages
3.5.3. Rooms to Broadcast

3.6. Interaction of the Attendees. Voting

3.6.1. Implementation of the Interaction System
3.6.2. Elements to Be Taken into Account in the Interaction of Attendees
3.6.3. Forms and Procedures for Developing Interaction

3.7. Introduction Videos. Kyrons. Music

3.7.1. Kyrons
3.7.2. Importance of the Instructions
3.7.3. Resources to Consider

3.8. Onsite and Digital Coordination. Onsite and Remote Speakers

3.8.1. Contact with Speakers
3.8.2. Delivery of the Action Program to the Speakers
3.8.3. Timing and Organization of SpeakersRules to Follow

3.9. Creating Virtual Sets

3.9.1. Chroma
3.9.2. Rear
3.9.3. Led Screen

3.10. Virtual and Hybrid Event Management

3.10.1. Follow-Up of the Event through Management
3.10.2. Schedule and Order of Broadcasting
3.10.3. Live Incident Resolution

Learn how to develop an event in the digital era, with the most specific and updated contents of this TECH Postgraduate diploma”