These practical programs will allow you to put into practice all your potential with the most reputable professionals in Fashion and Luxury Communication Management during 3 weeks in a prestigious business center"

Leading a fashion and luxury communications team will take any brand to the next level. Therefore, in this Internship program, the student will be able to take on new opportunities in a controlled environment, with a series of activities that will prepare them to leap in their career.

In addition, you will not be alone, as you will have the support of a specialist in communication attached to the company, who will teach you how to perform the activities of a director. In this way, during 3 weeks of intensive learning, you will perform a series of activities, such as establishing the creative discourse of a brand, implementing CRM for the automation of content, or enhancing the influence of new digital channels. Therefore, upon graduation, you will be able to venture into this sector or start your own media agency to work with the best brands at an international level.

It will be an exclusive learning opportunity that will allow you to interact with professionals with long trajectories and diverse visions of the business world in the fashion and luxury communication sector. In the same way, the possibility of choosing a professional center of you r choice at a national or international level opens the doors to various possibilities that will be part of the improvement of your current professional background.

A unique training experience, key and decisive to boost your professional development"

The Internship program in Fashion and Luxury Communication Management is a program designed to be carried out in a prestigious marketing company in the world of fashion and luxury. Therefore, during 3 weeks, with a schedule from Monday to Friday, the student will receive the knowledge required to strengthen their managerial skills. Likewise, they will have the support of an expert attached to the center, who will be their support and guide at all times.

In this training proposal, of a completely practical nature, the activities are aimed at developing and perfecting the skills necessary for the provision of managerial work in the communications department, managing all media plans and social networks to publicize a brand, and which are oriented to specific training for the exercise of the activity.

Therefore, this program is an excellent opportunity for students to learn everything they need to know about the functions of a communications director in the fashion and luxury sector. In addition, thanks to the face-to-face and participative modality, you will acquire the skills and competencies to carry out this role effectively in the near future.

Throughout your internship, you will be able to perform a number of activities, such as identifying a brand's target consumer, creating content through CRM, establishing an SEO strategy for a brand's web positioning, evaluating metrics to determine the budget for communication actions, as well as other related activities, completing the learning process.

The practical teaching will be carried out with the active participation of the student performing the activities and procedures of each area of competence (learning to learn and learning to do), with the accompaniment and guidance of teachers and other training partners that facilitate teamwork and multidisciplinary integration as transversal competencies for daily practice (learning to be and learning to relate).

The procedures described below will be the basis of the practical part of the training, and their implementation will be subject to the center’s own availability and workload, the proposed activities being the following:

New trends in the development of business strategies in Fashion and Luxury companies

• Analyze the consumption behavior of the company's public or target to verify the ideal profile and segmentation
• Apply new trends and test the effectiveness of the company, such as the Hype concept,the Coolhuntig theory, and the visual expression of color Coolhuntig Science Insights
• Using the Delphi Method for data collection
• Design proposals for the internationalization of the fashion company
• Proposing innovative business models

Development of a communication plan for a fashion and luxury company

• Use innovative tools for content creation and paid advertising
• Manage content automation in CRM
• Participate in the launching of flash campaigns and planning of seasonal campaigns
• Use traditional offline and online communication techniques: press releases, news, and advertorials, blogs, digital magazines, or newsletters
• Use transmedia storytelling and Storytelling for content virality
• Propose the communication of the brand towards sustainability and ecology

Application of new communication channels and evaluation methods

• Practice the correct choice of communication channel by applying theForrester Research Theory
• Employ multichannel strategies within fashion social networks, highlighting Instagram as the predominant network for fashion
• Making innovative proposals through channels such as TikTok and YouTube on fashion and luxury
• Measure results of communication actions and present analytical reports on them
• Perform frequency maps and analysis of the evolution of fashion

Corporate communication and public relations in fashion and luxury companies

• Implement tools to promote internal communication
• Use Buffer and Hootsuite to perform Digital Marketing analytics
• Propose a strategic plan for crisis management and perform the analysis of the current briefing
• Establish relationships with institutions, media, or organizations that contribute to the fashion and luxury company
• Use the RACE method for the communication strategy in fashion and beauty

Receive specialized education in an institution that can offer you all these possibilities, with an innovative academic program and a human team that will help you develop your full potential”