TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

The university program has been designed with the purpose of meeting the needs of Digital Marketing professionals. It is offered in an online format, which allows students the freedom to choose the time and place of study. Lasting six weeks, the Postgraduate certificate offers a unique and motivating learning experience that provides an essential foundation to excel in the Customer Experience field. Likewise, the structure of the program is flexible and accessible, allowing specialists to adapt their academic resources to their schedules and work responsibilities, thus guaranteeing maximum use of the contents.

All of the program's content is downloadable from any device with an internet connection, allowing you to access it even from your own smartphone”

Syllabus

The Postgraduate certificate in Digital Platforms Experience seeks to improve analytical skills and effective decision making in the field of Consumer Experience on digital platforms, from acquisition to after-sales support.

During six weeks, key topics such as digital channels, the web channel, mobile applications and social networks, Content Marketing, Chatbots, voice technology and the concept of Frictionless will be addressed. The curriculum aims to train leaders capable of leading high-performance teams in the digital sector, acquiring skills in decision-making and project management from a strategic, technological and innovative perspective.

The program adapts to the academic needs of each student by offering didactic materials in various multimedia and textual formats, which guarantees a personalized and efficient learning experience. It also promotes leadership and teamwork to develop skills from a strategic
and technological perspective.

In conclusion, this Postgraduate certificate seeks to update and expand the competencies of professionals in the digital sector with an innovative perspective and solid academic training. With this, students will be able to develop management skills and acquire practical knowledge to apply in their work environment, giving them an advantage in the competitive Digital Marketing market.

This Postgraduate certificate is developed over 6 week and is divided into 1 module:

Module 1. Digital Platforms Experience

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Digital Platforms Experience completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Digital Platforms Experience

1.1. Digital Channels

1.1.1. IoT Internet of Things and its role in digital channels
1.1.2. Types of digital channels
1.1.3. Choosing the right digital channels for your business

1.2. Web Channel

1.2.1. User experience analysis in the web channel
1.2.2. Search Engine Optimization (SEO)
1.2.3. Liquid web design: Adaptation to mobile devices

1.3. Mobile applications and social networks

1.3.1. Types of mobile applications
1.3.2. Essential functions of an app. Implementation
1.3.3. Impact of social media on customer experience

1.3.3.1. Improving customer interaction and satisfaction

1.4. Chatbots

1.4.1. Types of chatbots:

1.4.1.1. Rules-based chatbots,
1.4.1.2. Chatbots based on artificial intelligence
1.4.1.3. Hybrid chatbots

1.4.2. Integrating chatbots into digital channels to improve customer service and efficiency
1.4.3. Designing a chatbot for an intuitive and effective user experience

1.5. Voice Technology

1.5.1. Voice technology. Case Uses
1.5.2. Virtual assistants to enhance customer experience
1.5.3. Voice technology in the customer experience. Trends and future

1.6. Customer Experience in Digital Channels

1.6.1. Customer Experience in Digital Channels
1.6.2. Web design as a driver for improving user experience
1.6.3. Efficiency as part of the experience

1.7. Design for Channels

1.7.1. Omnichannel design
1.7.2. Design management to enhance the experience across channels
1.7.3. Design systems: Diseño atómico y Sistema de diseño

1.8. Working with Channels

1.8.1. Content Marketing

1.8.1.1. Creation of valuable and relevant content for the customer in digital channels

1.8.2. Optimization of digital channels to improve positioning in search results
1.8.3. Use of Influencers and celebrities to provide an emotionally connected customer experience

1.9. Personalization

1.9.1. Omnichannel Personalization. Personalized user experience
1.9.2. Artificial Intelligence

1.9.2.1. Clustering and hyper-customization

1.9.3. Personalization to create relevant and attractive offers and promotions for each customer

1.10. Omnichannel and frictionless

1.10.1. The Frictionless concept and the impact on customer experience
1.10.2. Customer Friction Identification and Management

Give your career path the boost you need to become the specialist with the most control over the Digital Platforms Experience in the digital marketplace”