Syllabus

This Postgraduate certificate has a study plan of what is and what does a copywriter do nowadays in order to get into the necessary tools for persuasive writing and professional development in this sector. All this, in only 12 weeks and with the most advanced syllabus, created by specialized teachers in this sector.

Go further from the main copywriting formulas used by copywriters to the less recurrent ones"

Syllabus

This program was created with the aim of providing students with the latest information about the professional profile in the Copywriting sector and the most recent trends used by copywriters to write really persuasive texts.

A complete syllabus oriented to the growth of the graduates in a sector that requires highly qualified professionals with in-depth knowledge on the creation of headlines, storytelling or the most effective call to action (CTA). All this, moreover, from a theoretical-practical approach and very useful for their daily performance.

For this purpose, high quality didactic resources such as video summaries, videos in detail, specialized readings and case studies are available for you to access comfortably from any digital device with an Internet connection.

An academic itinerary that will allow you to assimilate in a simple and faster way the key concepts thanks to the Relearningmethod used by this academic institution.

An excellent opportunity to study a unique and flexible university proposal. Therefore, without the need to go to any center in person, or have classes with restricted schedules, the graduates will be able to have greater freedom to self-manage their study time and reconcile it with their daily activities.

This Postgraduate certificate program is spread out over 12 weeks and is divided into 2 module:

Module 1. The Copywriting: what it is, how to learn it, and what possibilities it offers
Module 2. Copywriting techniques

Where, When and How is it Taught?

TECH offers students the opportunity to take this Postgraduate Certificate in Copywriting entirely online. During the 12 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time. 

Module 1. Copywriting: What It is, How to Learn it, and What Possibilities It Offers

1.1. Discovering Copywriting

1.1.1. What is and What is Not Copywriting
1.1.2. The Current Copywriter’s Profession
1.1.3. Where Copywriting Can Be Applied
1.1.4. What Does for a Brand

1.2. Learning to Write

1.2.1. Oral Language vs. Written Language
1.2.2. Grammar Recommendations
1.2.3. Expressive Resources
1.2.4. Orthographic Aspects

1.3. Training Yourself to Write

1.3.1. 10 Different Ways to Count
1.3.2. The Construction of the Text
1.3.3. Exercises to Put the Brain in Word Mode.
1.3.4. Triggers of Ideas
1.3.5. Forced Associations
1.3.6. Transitions

1.4. The Research Stage

1.4.1. Why Research Will Be your Best Ally
1.4.2. Different Tools to Obtain Information
1.4.3. The Art of Creating Questionnaires
1.4.4. Do your Own Research
1.4.5. How to Organize the Information Collected

1.5. Defining the Ideal Customer

1.5.1. Is the Ideal Customer Everyone?
1.5.2. Main Characteristics
1.5.3. Typology of Ideal Customers
1.5.4. Learn to Sell by Value not by Price
1.5.5. Levels of Customer Awareness

1.6. Universal Purchase Motivators

1.6.1. What are They and What Role do They Play in Copywriting?
1.6.2. Love, Attraction, Beauty
1.6.3. Money, Status, Lifestyle
1.6.4. Moments, Personality, Health
1.6.5. Security, Trend, Time

1.7. Copywriting and Psychology

1.7.1. What do Copywriting and Psychology have to Do with Each Other?
1.7.2. Is the Copy a Psychologist?
1.7.3. Developing Empathy
1.7.4. Systematizing Findings
1.7.5. Using Active Language

1.8. Neuromarketing and Neurocopywriting

1.8.1. What is Neuromarketing?
1.8.2. What Neuromarketing Teaches
1.8.3. How Brands Use Neuromarketing
1.8.4. Neurocopywriting

1.9. Knowing Generational Marketing

1.9.1. What is Generational Marketing and How does it Influence Copywriting?
1.9.2. The Silent Generation
1.9.3. The Baby Boomers
1.9.4. The Millenials
1.9.5. Generation Z
1.9.6. Digital Natives

1.10. Tools

1.10.1. To Create your Website
1.10.2. To Create your Portfolio
1.10.3. To Create Project Proposals
1.10.4. To Communicate with Clients
1.10.5. Image and Design
1.10.6. Customer Management
1.10.7. Proofreading
1.10.8. Social Media
1.10.9. Content

Module 2. Copywriting  Techniques

2.1. The principles of Persuasion

2.1.1. Cialdini's 6 Principles of Persuasion
2.1.2. Reciprocity
2.1.3. Scarceness
2.1.4. Authority
2.1.5. Consistency
2.1.6. Sympathy
2.1.7. Consensus

2.2. The Most Popular Formulas for Writing with Copywriting

2.2.1. AIDA Formula
2.2.2. The 4 P's Formula
2.2.3. The SBP
2.2.4. The 4 U Formula
2.2.5. The FAB Formula

2.3. Less Frequent Formulas in Copy

2.3.1. The Sugarman Formula
2.3.2. The ADP Formula
2.3.3. The PASTOR Formula
2.3.4. Aforest
2.3.5. The BUCLE Formula
2.3.6. The STONE Formula

2.4. Other Formulas that Do not Look Like It

2.4.1. The Formula of the 3 Whys
2.4.2. Copywriting Formula 1-2-3-4
2.4.3. So what? Formula
2.4.4. 9-point Formula
2.4.5. AICPBSAWN Formula

2.5. The Headlines

2.5.1. The Importance of a Good Headline
2.5.2. Types of Headlines
2.5.3. Research to Identify Good Headlines
2.5.4. The Role of Subtitles

2.6. Creating Headlines

2.6.1. Tools for Creating Headlines
2.6.2. Formulas for Creating Headlines
2.6.3. Techniques and Tricks
2.6.4. Examples of Headlines

2.7. The Wonderful World of Storytelling

2.7.1. The Most Important Factors
2.7.2. The Type of Existing Stories
2.7.3. What the Stories are for
2.7.4. Where is it Possible to Apply Storytelling

2.8. How to Create Good Stories

2.8.1. Storytelling Formulas
2.8.2. Hero’s Journey
2.8.3. Elements for Creating Good Stories
2.8.4. Examples of Stories with Different Objectives

2.9. Don't Leave without a Call to Action (CTA)

2.9.1. The Call to Action is a Click
2.9.2. How to Create a CTA or Call to Action
2.9.3. Types of Call to Action
2.9.4. Analysis of CTA Examples

2.10. Content Management

2.10.1. What is Content Curation?
2.10.2. What does a Content Curator do?
2.10.3. The 10 Steps
2.10.4. 4 S Methodology
2.10.5. Various Techniques for Healing
2.10.6. Tools for Curation

A unique training experience, key and decisive to boost your professional development"

Teaching Objectives

The objective of this Postgraduate certificate is to provide students with extensive knowledge about Copywriting, its functions and techniques used for writing the most convincing narrative. In this way, the graduates will obtain a learning that will open a field of professional possibilities in a booming sector. A unique opportunity that only TECH, the world's largest digital university, can offer.

Enhance your persuasive writing skills and create the most impactful content for your clients"

TECH makes the goals of their students their own goals too
Working together to achieve them

The Postgraduate certificate in Copywriting qualifies students to:

  1. Knowing what Copywriting is
  2. Develop the skills a copywriter needs 
  3. Learn the techniques to research the brand and its competition
  4. Define the ideal customer
  5. Identify universal purchase motivators
  6. Knowledge of psychology, neuromarketing, generational marketing and neurocopywriting
  7. Discover what transcreation is and how it is done 
  8. Identify the principles of persuasion
  9. Learn more than 12 different Copywriting formulas 
  10. Write effective headlines 
  11. What is storytelling for and how to create it 
  12. Learn how to professionally curate content 

Postgraduate Certificate in Copywriting

If you have a passion for words and want to become an expert in persuasion and copywriting, TECH Global University's Postgraduate Certificate in Copywriting is the perfect opportunity for you. Our program is designed to provide you with the skills and techniques necessary to write persuasive copy that will have an impact on your readers. Through online classes, taught by professionals with extensive experience in the industry, you will learn the best practices in copywriting and how to apply them in different contexts. The online classes allow you to access up-to-date study material and participate in interactive sessions where you can practice your copywriting skills and receive direct feedback from professionals.

Learn the best copywriting techniques and how to apply them in different contexts.

Learn the most effective copywriting techniques.

During the program, you'll learn how to use persuasive techniques, such as storytelling, persuasive structure and effective use of keywords, to create impactful and compelling messages. You will also explore how to adapt your writing to different communication channels, such as online advertising, social media and web content. Upon completion of the Postgraduate Certificate in Copywriting program, you will be prepared to work as a copywriter in marketing agencies, media companies and digital media. You will be able to create persuasive messages that capture the attention of your audience and generate tangible results for your clients. Don't miss the opportunity to master the art of persuasion with words. Join TECH Global University's Postgraduate Certificate in Copywriting program and become a professional copywriter - enroll now and begin your journey to copywriting success!