Understand the different actors that are part of the sport at both international and national level to enhance your professional profile" 

Sports physiotherapy is a specialty that is responsible for improving the muscular condition of the athlete, through massages to unload or tone, depending on what is needed. The professional can work on a preventive and post-injury basis. Therefore, it becomes a key element to ensure the excellent health of any athlete. In this sense, it is important to mention that sport in general has a great impact worldwide, becoming an economic sector with a great impact on the GDP of many countries. 

In view of the above, it is essential for professionals specialized in this field to know all the areas that have an impact on sports, such as finance, law, marketing, communication, among others. For this reason, a program has been developed that focuses on these aspects to build a logical and orderly vision. In this way, it differs from other programs due to the relationship between the different topics of the modules at a theoretical and practical level. 

Similarly, the program contains sports-legal content, where topics of interest such as corruption, violence, precautionary measures, among others, that exist in sport will be addressed. Leaving room for interpretation and analysis of certain practices harmful to the athlete, such as doping and betting. 

A 100% online program that allows students to take it comfortably, wherever and whenever they want. All you need is a device with an Internet connection to take your career one step further. A modality according to the current times with all the guarantees to position the professional in a highly demanded sector. In addition, graduates will have the opportunity to access an exclusive set of 10 complementary Masterclasses, taught by a renowned professor renowned internationally in the Management of Corporate Associations, within the field of sports.

Do you want to enhance your skills in the Management of Corporate Associations in sport? Now you can thanks to 10 additional Masterclasses, designed by a specialist in this subject"

This MBA in Sports Entities Management contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of numerous practical cases presented by specialists in Sports Entities Management
• The graphic, schematic and practical contents of the course are designed to provide all the essential information required for professional practice
• Exercises where the self-assessment process can be carried out to improve learning.
• Algorithm-based interactive learning system for decision making
• Special emphasis on innovative methodologies in personal training
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Delve into your knowledge in MBA in Sports Entities Management with an immersive program designed to prepare you for real-life situations" 

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to prepare for real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts. 

Enhance leadership skills within a sports organization and learn how to properly manage people in this sector"

Learn how to manage your projects by understanding labor relations in the sports world"

The program has been designed to meet the requirements demanded of physiotherapists in the MBA in Sports Entities Management. In this way, a study plan has been established whose modules offer a broad perspective of the steps and stages for the realization of a sports event, having a vision of the sports jurisdiction. All this, from a global perspective for the sake of its application at an international level, incorporating all the fields of work involved in professional development in this type of work environment.  

We have the most complete and up-to-date scientific program on the market. We want to provide you with the best education"  

Module 1. Introduction to Sports Law and Management

1.1. The Sports Environment

1.1.1. Historical Background of Sports Law

1.2. Regional Sports Regulations
1.3. Regulations Related to Sports Facilities
1.4. Introduction to Sports Management and Forms of Sports Management in Spain
1.5. Management and Legal Aspects Derived from the Organization of Sport Events: Civil and Criminal Liability
1.6. Broadcasting of Sports Events. Legal Aspects
1.7. Sports Contracts: Outline of the Sports Contractual Structure
1.8. Sports Intermediation
1.9. Governance in Sports Entities

Module 2. Organizational Structure of Global Sport

2.1. Sports Clubs and Sports Corporations
2.2. Federations
2.3. Leagues
2.4. Superior Sports Council
2.5. International Sports Organization
2.6. Sport in the European Union
2.7. Other Organizations Outside the Federative Pyramid: Examples in Basketball and Paddleball
2.8. Conflict Resolution Formulas at the National Level

Module 3. Strategic Planning in Sports Organizations

3.1. Introduction to Strategic Planning and Analysis in Professional Sport
3.2. Purchase and Sale of Sports Entities
3.3. Soccer Club Management
3.4. Structure and Sports Planning
3.5. Business Development and Operation of Stadiums
3.6. Brand Development and Commercial Rights
3.7. TV Rights
3.8. Internationalization of Sports Entities
3.9. Holding Companies and Investment Funds
3.10. Practical Business Models

Module 4. Financial Management and Tax Aspects in Sports

4.1. Introduction to Sports Finance
4.2. Interpretation of Financial Reports
4.3. The General Accounting Plan (GAAP) of Sports Entities. Balance Sheet Structure
4.4. Intangible Assets and their Appraisal
4.5. Income Statement Structure
4.6. Budget Production and Control. Income Sources and Regulation
4.7. Investment and Financing Mechanisms in Sports. Sponsorship, Patronage and Other Figures
4.8. Investment Projects Appraisal. Elaboration and Possible Structure of a Feasibility Plan
4.9. An Approach to Tax and Estate Planning for Athletes
4.10. An Approach to Taxation of Sports Entities

Module 5. Marketing and Communication in Sports

5.1. Introduction to Sports Marketing
5.2. Marketing Plan
5.3. Branding and Brand Development
5.4. Sports Sponsorship
5.5. Ambush Marketing
5.6. Communication in Sport
5.7. Digital Marketing and Sports
5.8. Specialization in Women Sports
5.9. Sports Marketing and Other Areas
5.10. Trends in Sports Marketing

Module 6. Organization of Sports Events

6.1. Introduction to the Organization of Sports Events
6.2. Types of Events
6.3. Planning and Management of Sports Events
6.4. Business Plan and Sponsorships
6.5. Communication
6.6. Security at Sports Events
6.7. Execution and Production of Sports Events
6.8. Protocol at Sports Events
6.9. Sports Tourism and Local Promotion
6.10. Analysis and Closing of Sports Events

Module 7. New Trends in Sports: Big Data and Sports

7.1. Introduction to the Use of Big Data in Sport. Current Links and Scenarios
7.2. Data Analysis Methodology. Phases and Strategies
7.3. Open Data Providers and Sources
7.4. Payment Data Providers and Sources
7.5. Reports and Infographics: Vital Importance of the Sample
7.6. Data Processing Tools
7.7. Communication Applied to Big Data. In Search of the Excellence of the Material and its Sample
7.8. Introduction to e-Sports
7.9. e-Sports Management
7.10. Legal and Regulatory Aspects of e-Sports

Module 8. Leadership and People Management in Sports

81. Leadership Styles
8.2. Managerial Skills
8.3. Entrepreneurship
8.4.  HR and Talent Management
8.5. Team Management
8.6. Coaching Applied in Sports
8.7. Negotiation
8.8. Conflict Resolution
8.9. Communicative Skills
8.10. Pressure Management

Module 9. Leadership, Ethics and Social Responsibility in Companies

9.1. Globalization and Governance

9.1.1. Governance and Corporate Governance
9.1.2. Fundamentals of Corporate Governance in Companies
9.1.3. The Role of the Board of Directors in the Framework of Corporate Governance

9.2. Cross-Cultural Management

9.2.1. Concept of Cross-Cultural Management
9.2.2. Contributions to the Knowledge of National Cultures
9.2.3. Diversity Management

9.3. Business Ethics

9.3.1. Ethics and Morality
9.3.2. Business Ethics
9.3.3. Leadership and ethics in companies

9.4. Sustainability

9.4.1. Sustainability and Sustainable Development
9.4.2. The 2030 Agenda
9.4.3. Sustainable Companies

9.5. Corporate Social Responsibility

9.5.1. International Dimensions of Corporate Social Responsibility
9.5.2. Implementing Corporate Social Responsibility
9.5.3. The Impact and Measurement of Corporate Social Responsibility

9.6. Responsible Management Systems and Tools

9.6.1. CSR: Corporate Social Responsibility
9.6.2. Essential Aspects for Implementing a Responsible Management Strategy
9.6.3. Steps for the Implementation of a Corporate Social Responsibility Management System
9.6.4. CSR Tools and Standards

9.7. Multinationals and Human Rights

9.7.1. Globalization, Multinational Companies and Human Rights
9.7.2. Multinational Companies and International Law
9.7.3. Legal Tools for Multinationals on Human Rights

9.8. Legal Environment and Corporate Governance

9.8.1. International Rules on Importation and Exportation
9.8.2. Intellectual and Industrial Property
9.8.3. International Labor Law

Module 10. People and Talent Management

10.1. Human Resources Management by Competencies

10.1.1. Potential Analysis
10.1.2. Remuneration Policy
10.1.3. Career/Succession Planning

10.2. Performance Evaluation and Performance Management

10.2.1. Performance Management
10.2.2. Compliance Management: Objectives and Process

10.3. Innovation in Talent and People Management

10.3.1. Strategic Talent Management Models
10.3.2.Talent Identification, Training and Development
10.3.3. Loyalty and Retention
10.3.4. Proactivity and Innovation

10.4. Motivation

10.4.1. The Nature of Motivation
10.4.2. Expectations Theory
10.4.3. Needs Theory
10.4.4. Motivation and Financial Compensation

10.5. Developing High Performance Teams

10.5.1. High-Performance Teams: Self-Managed Teams
10.5.2. Methodologies for Managing High-Performance Self-Managed Teams

10.6. Change Management

10.6.1. Change Management
10.6.2. Type of Change Management Processes
10.6.3. Stages or Phases in Change Management

10.7. Executive Communication

10.7.1. Internal and External Communication in the Business Environment
10.7.2. Communication Departments
10.7.3. The Person in Charge of Communication in the Company. The Profile of the Dircom

10.8. Productivity, Attraction, Retention and Activation of Talent

10.8.1. Productivity
10.8.2. Talent Attraction and Retention Levers

Module 11. Economic and Financial Management

11.1. Economic Environment

11.1.1. Macroeconomic Environment and the National Financial System
11.1.2. Financial Institutions
11.1.3. Financial Markets
11.1.4. Financial Assets
11.1.5. Other Financial Sector Entities

11.2. Executive Accounting

11.2.1. Basic Concepts
11.2.2. The Company's Assets
11.2.3. Company's Liabilities
11.2.4. The Net Worth of the Company
11.2.5. The Profit and Loss Statement

11.3. Information Systems and Business Intelligence

11.3.1. Fundamentals and Classification
11.3.2. Phases and Methods of Cost Allocation
11.3.3. Choice of Cost Center and Impact

11.4. Financial Management

11.4.1. The Company's Financial Decision
11.4.2. Financial Department
11.4.3. Cash Surplus
11.4.4. Risks Associated with Financial Management
11.4.5. Financial Risk Management

11.5. Financial Planning

11.5.1. Definition of Financial Planning
11.5.2. Actions to be Taken in Financial Planning
11.5.3. Creation and Establishment of Business Strategy
11.5.4. The Cash Flow Table
11.5.5. The Working Capital Table

11.6. Corporate Financial Strategy

11.6.1. Corporate Strategy and Sources of Financing
11.6.2. Financial Products for Corporate Financing

11.7. Strategic Financing

11.7.1. Self-Financing
11.7.2. Equity Capital Growth
11.7.3. Hybrid Resources
11.7.4. Financing through Intermediaries

11.8. Financial Analysis and Planning

11.8.1.Balance Sheet Analysis
11.8.2. Profit and Loss Statement Analysis
11.8.3. Profitability Analysis

11.9. Analyzing and Solving Cases/Problems

11.9.1. Financial Information of Industria de Diseño y Textil, S.A. (INDITEX)

Module 12. Commercial Management and Strategic Marketing

12.1. Commercial Management

12.1.1. Conceptual Framework of Commercial Management
12.1.2. Commercial Strategy and Planning
12.1.3. The role of Sales Managers

12.2. Strategic Marketing Management

12.2.1. The Concept of Strategic Marketing
12.2.2. Concept of Strategic Marketing Planning
12.2.3. Stages in the Process of Strategic Marketing Planning

12.3. Managing Digital Campaigns

12.3.1.What is a Digital Advertising Campaign?
12.3.2. Steps to Launching an Online Marketing Campaign
12.3.3. Mistakes in Digital Advertising Campaigns

12.4. Sales Strategy

12.4.1.Sales Strategy
12.4.2. Sales Methods

12.5. Corporate Communication

12.5.1. Concept
12.5.2. Importance of Communication in an Organization
12.5.3. Type of Communication in the Organization
12.5.4. Functions of Communication in the Organization 
12.5.5. Elements of Communication
12.5.6. Communication Problems
12.5.7. Communication Scenarios

12.6. Digital Communication and Reputation

12.6.1. Online Reputation
12.6.2. How to Measure Digital Reputation? 
12.6.3. Online Reputation Tools
12.6.4. Online Reputation Reporting
12.6.5. Online Branding

Module 13. Executive Management

13.1. General Management

13.1.1. The Concept of General Management
13.1.2. The Role of the CEO
13.1.3. The CEO and their Responsibilities
13.1.4. Transforming the Work of Management

13.2. Manager Functions: Organizational Culture and Approaches

13.2.1. Manager Functions: Organizational Culture and Approaches

13.3. Operations Management

13.3.1.The Importance of Management
13.3.2. The Value Chain
13.3.3. Quality Management

13.4. Public Speaking and Spokesperson Training

13.4.1. Interpersonal Communication
13.4.2. Communication Skills and Influence
13.4.3. Communication Barriers

13.5. Personal and Organizational Communication Tools

13.5.1. Interpersonal Communication
13.5.2. Interpersonal Communication Tools
13.5.3.Communication in the Organization
13.5.4. Tools in the Organization

13.6. Communication in Crisis Situations

13.6.1. Crisis
13.6.2. Stages of a Crisis
13.6.3. Messages: Contents and Timing

13.7. Preparation of a Crisis Plan

13.7.1. Analysis of Potential Problems
13.7.2. Planning
13.7.3. Personnel Adaptation

13.8. Emotional Intelligence

13.8.1. Emotional Intelligence and Communication
13.8.2.Assertiveness, Empathy, and Active Listening
13.8.3. Self-Esteem and Emotional Communication

13.9. Personal Branding

13.9.1. Strategies for Personal Brand Development
13.9.2. Personal Branding Laws
13.9.3. Tools for Creating Personal Brands

Make the most of this opportunity to surround yourself with expert professionals and learn from their work methodology"