A 100% online postgraduate certificate that will allow you to be up to date with the most effective strategies in Parapharmacy Trade Marketing"

In the new framework of Parapharmacies, where technology reigns and distribution channels are increasingly essential to obtain customer satisfaction, the pharmacist must be aware of the latest strategies used to design promotional plans in coordination with suppliers.

Actions that benefit both the manufacturer and the parapharmacist, but that require the application of the most current actions that incorporate new technologies and the most advanced knowledge in Marketing. For this, TECH has designed this postgraduate certificate in Trade Marketing in Parapharmacy.

This is a 150-hour program, where the graduate will be able to delve into the main techniques used to generate visual impact through window displays, make the most of the potential of mobile marketing or strengthen links with suppliers to obtain greater profitability from promotions. All of this is complemented with video summaries, detailed videos, readings and case studies that increase the dynamism and attractiveness of this program.

The professional is therefore faced with a unique academic option that provides an update through a flexible degree, without classes with fixed schedules and with the possibility of accessing the syllabus at any time of the day, through a cell phone, computer or Tablet with internet connection. In this way, students are free to self-manage their study time and combine their daily responsibilities with a quality postgraduate certificate program.

TECH's Relearning method will help you reduce the long hours of study and consolidate key concepts in a simple way"

This postgraduate certificate in Parapharmacy Trade Marketing contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of practical cases presented by experts in Pharmacy
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• The availability of access to content from any fixed or portable device with an Internet connection

Make an update on the distribution of the products in the Parapharmacy showcase and increase the sales options"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. This will be done with the help of an innovative system of interactive videos made by renowned experts.

Find out more about the benefits of using the smart drawer, its structure and functions"

The case studies will allow you to integrate Trade Marketing more in line with your Parapharmacy business strategy"

The purpose of this postgraduate certificate is to provide the pharmaceutical professional with a complete update on Trade Marketing in 150 teaching hours. An academic journey that will allow you to be aware of the most effective actions for closing agreements with suppliers, the choice of suppliers and the most successful sales tools. Goals that students will be able to achieve thanks to the magnificent teaching team that makes up this degree program.

You will get an effective update on the involvement of suppliers in Trade Marketing actions through this online academic option"

General Objectives

• Expand knowledge of Parapharmacy management
• Enhance skills for the creation and management of online Parapharmacy
• Boosting the performance of the Parapharmacy business
• Analyze the most effective marketing strategies in the sector
• Incorporate the latest technological innovations for the start-up or adaptation of Parapharmacy projects
• Be aware of all types of products marketable through Parapharmacies
• Delve into the Parapharmaceutical Market
• Implement analysis and digital positioning actions for a Parapharmacy

Specific Objectives

• Deepen in the main characteristics of Trade Marketing
• Analyze the new trends in Parapharmacy shelves
• Obtain a current view on the benefits of Cashkeeper
• Delve into Mobile Marketing used in Parapharmacy

Learn more with this program about Sell in and Sell out as indicators of Parapharmacy performance and implement the most effective actions"