Make your profile as a communicator more valuable by incorporating the latest Social Media Branding strategies into your daily practice”

Nowadays, the presence in social networks is crucial for any company or brand that wants to be successful in the market. Social networks are a communication channel with millions of users and potential customers, and a fundamental tool for building the image and reputation of a brand. For this reason, the figure of an expert in Social Media Brandingg is becoming increasingly necessary.

Therefore, the Postgraduate diploma in Social Media Branding is a specialized academic program that provides journalists and communicators with the knowledge and tools necessary to design and implement an effective branding strategy in social networks. This program is designed for those professionals who want to improve their job profile and acquire skills in the digital field, covering from the essential concepts of Branding and marketing on social platforms to the metrics for measuring results. In fact, success stories in various sectors will be analyzed.

The best thing is that this program is 100% online, with a flexible and personalized teaching methodology that adapts to the needs of each student. In fact, students will internalize each and every one of the concepts more quickly through Relearning and will be able to launch their careers by accessing educational resources at any time of the day.

Stand out in a key sector by mastering all the metrics for measuring results"

This Postgraduate diploma in Social Media Branding contains the most complete and up-to-date program on the market. The most important features include: 

• Development of case studies presented by experts in Social Media Branding
• The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection 

Stand out in a key sector by mastering all the metrics for measuring results”

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations. 

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts. 

Enhance your skills to increase Engagement by consulting dynamic interactive diagrams, detailed videos or performing self-assessment exercises"

An essential qualification if you want to build a powerful network of contacts on LinkedIn"

The Postgraduate diploma in Social Media Branding has been designed to provide professionals with the essential tools of social media branding and give them a complete vision of its application in the current environment. In this sense, the program is composed of several modules that focus on strategic elements, message creation, content conceptualization, LinkedIn profile optimization and results measurement. All this in an academic course of 450 hours.

Enroll now to access the most up-to-date and comprehensive Social Media Branding syllabus available on the market”

Module 1. Social Media Branding.  Visibility and Engagement strategy on Instagram, Twitter, Facebook and TikTok

1.1. Social Media Branding:  Relevance to personal branding

1.1.1. Role Playing Personal Brand in Social Media
1.1.2. Online Management Platforms:  Personal Brand Loudspeaker
1.1.3. The Pillars of a Good Digital Personal Branding Strategy

1.2. Strategic Approach as a Basis for Social Media Branding

1.2.1. The Role of Research and Active Listening in Personal Branding Strategy
1.2.2. Analysis of the competition in social networks
1.2.3. Identifying the Target Audience for the Personal Branding Strategy

1.3. Social Media Branding

1.3.1. Developing a social media plan for personal branding
1.3.2. Identification of the objectives of the personal brand in social networks
1.3.3. KPIs to analyze results

1.4. Engagement and visibility strategies for personal branding

1.4.1. Online ecosystem: definition of the digital presence and selection of platforms
1.4.2. Factors that drive engagement in social networks
1.4.3. Visibility in social networks and best practices

1.5. Creation of a coherent digital presence

1.5.1    Creation of a coherent brand image in social networks: visual identity, verbal anchors and style guides in social networks
1.5.2. The brand message and the role of content in the success of the strategy
1.5.3. Differentiation of the personal brand in the digital world

1.6. Content strategy: creation of a social media content strategy that reflects the brand's identity and connects with the audience

1.6.1. Content creation process for different social media platforms
1.6.2. The importance of storytelling in personal branding on social networks
1.6.3. Creation of a publication calendar to maintain a constant and coherent online presence

1.7. Using Instagram for personal branding

1.7.1. Why be on Instagram: reports and audiences
1.7.2. Understanding the algorithm for designing content strategy on Instagram
1.7.3. Best practices to increase engagement and visibility
1.7.4. KPIs Measurement and analysis of results on Instagram

1.8. Using Facebook for Personal Brand Building

1.8.1. Why be on Facebook.   Reports and Audiences
1.8.2. Understanding the algorithm for designing content strategy on Facebook
1.8.3. Best practices to increase engagement and visibility
1.8.4. KPIs Measurement.   Analysis of Facebook results

1.9. Using Twitter for Personal Brand Building

1.9.1. Why be on Twitter: reports and audiences
1.9.2. Best practices to increase engagement and visibility
1.9.2. KPIs Measurement and analysis of results on Twitter

1.10. Using Tik Tok for Personal Brand Building

1.10.1. Why be on Tik Tok: reports and audiences.
1.10.2. Best practices to increase engagement and visibility
1.10.3. KPIs Measurement and analysis of results on Tik Tok

Module 2. Personal Branding on LinkedIn. Visibility and Engagement Strategies for Building a Personal Brand on LinkedIn

2.1. Strengthening the Profile LinkedIn User Profile

2.1.1. Analysis of a LinkedIn user profile
2.1.2. Clarification of LinkedIn use objectives
2.1.3. Identification of areas for improvement in the LinkedIn profile.

2.2. Audience Building of followers on LinkedIn

2.2.1. Definition of Audience on LinkedIn
2.2.2. Tailoring the message to the audience on LinkedIn
2.2.3. Audience Building of Publication on LinkedIn

2.3. Community of reference on LinkedIn

2.3.1. LinkedIn content leader search
2.3.2. Identification of other community members on LinkedIn
2.3.3. Interaction and collaboration with other members of the LinkedIn community

2.4. Connecting with active users on LinkedIn

2.4.1. Importance of finding active LinkedIn users
2.4.2. Writing an invitation to connect on LinkedIn
2.4.3. Interacting with new contacts on LinkedIn

2.5. Development of a solid content strategy through thematic pillars

2.5.1. Identification and positioning of thematic pillars
2.5.2. Identification of the thematic pillars in the strategy
2.5.3. Development and maintenance of the thematic pillars over time

2.6. Linking thematic pillars to personal history.  The Importance of Emotions

2.6.1. Identification of stories related to the thematic pillars that build credibility and viral potential
2.6.2. How to tell effective stories in LinkedIn
2.6.3. How to connect personal stories with key messages on LinkedIn
2.6.4. Creating a personal story of transformation for a first post on LinkedIn

2.7. Generation of impactful content on LinkedIn.  Importance of inspiring and teaching

2.7.1. Use of technical or scientific data related to the thematic pillars to create educational content
2.7.2. Benchmarking: case studies of viral content creators on LinkedIn using these techniques
2.7.3. Translating analysis into practice

2.8. Preparation of LinkedIn Posts

2.8.1. Selecting the content and format with the greatest potential for       LinkedIn posts
2.8.2. Creating a variety of formats and styles for posts on LinkedIn
2.8.3. Publication and follow up of the first posts on LinkedIn

2.9. Growing your LinkedIn account: followers and engagement

2.9.1. Importance of Follower Monitoring in LinkedIn
2.9.2. Monitoring of Follower Growth in LinkedIn
2.9.3. Use of follower data on LinkedIn

2.10. Evaluation and adjustment of the editorial strategy

2.10.1. Identifying trends and patterns in audience behavior
2.10.2. Reinforcing strengths and weaknesses to improve editorial strategy
2.10.3. Digital tools for an advanced use of LinkedIn
2.10.4. Optimal use of LinkedIn as a tool to strengthen digital personal branding

Module 3. KPIs Personal Brand Building Impact:  Metrics for Measuring Results and Multi-sector Success Stories

3.1. Personal branding KPIs:  Application

3.1.1. Definition and importance of establishing KPIS
3.1.2. Types of KPIs and key indicators for measuring the success of Personal         Brand Building
3.1.3. The role of vision and personal brand positioning in KPIs

3.2. Selecting the right KPIs to measure your Personal Brand Building success

3.2.1. Variables for selecting relevant KPIs in the Personal Brand Building strategies
3.2.2. Identification of the objectives of the personal brand:  Definition of the objectives of the personal brand to establish appropriate KPIs
3.2.3. Prioritization of KPIs according to established objectives and goals

3.3. Types of tangible KPIs for Personal Branding

3.3.1. Analysis of scope KPIs
3.3.2. Analysis of Interaction KPIs
3.3.3. Analysis of Conversion KPIs

3.4. Types of tangible KPIs for Personal Brand Building

3.4.1. Analysis of reputation KPIs
3.4.2. Analysis of Influence KPIs
3.4.3. Analysis of Credibility KPIs

3.5. Personal Brand Building in influence

3.5.1 The Figure of the Influencer .  Typologies of Influencers
3.5.2. Approach to Influencer Marketing
3.5.3. Benefits, Choice and KPIs

3.6. Interpretation of KPIs: monitoring, measurement and optimization

3.6.1. Monitoring: implementation of a system for monitoring and measuring of  KPIs for Personal Brand Building
3.6.2. Measurement: Interpretation of Data
3.6.3. Optimization: aspects to be assessed to adjust the strategy according       to KPIs
3.6.4. Final Recommendations

3.7. Personal Brand Building in Entrepreneurs and Freelancers

3.7.1. Case 1: Presentation, Analysis of the Digital Strategy and Best Practices
3.7.2. Case 2: Presentation, Analysis of the Digital Strategy and Best Practices
3.7.3. Case 3: Presentation, Analysis of the Digital Strategy and Best Practices

3.8. Case Analysis: Personal Brand Building in Influencers

3.8.1. Case 1: Presentation, Analysis of the Digital Strategy and Best Practices
3.8.2. Case 2: Presentation, Analysis of the Digital Strategy and Best Practices
3.8.3. Case 3: Presentation, Analysis of the Digital Strategy and Best Practices

3.9. Case Analysis: Personal Brand Building in Sport 

3.9.1. Case 1: Presentation, Analysis of the Digital Strategy and Best Practices
3.9.2. Case 2: Presentation, Analysis of the Digital Strategy and Best Practices
3.9.3. Case 3: Presentation, Analysis of the Digital Strategy and Best Practices

3.10. Case Analysis: Personal Branding in Employed Professionals

3.10.1. Case 1: Presentation, Analysis of the Digital Strategy and Best Practices
3.10.2. Case 2: Presentation, Analysis of the Digital Strategy and Best Practices
3.10.3. Case 3: Presentation, Analysis of the Digital Strategy and Best Practices

Analyze very interesting case studies with which you will establish the keys to an optimal digital strategy”