Specialize in the most innovative strategies to plan your Personal Brand Planning”

Today, competition in the job market is increasingly tough and opportunities to stand out have become scarce. For this reason, it is essential to 
to be aware of how to differentiate yourself and stand out in the crowd. Personal Brand Planning is a strategy that can help individuals establish a unique, consistent and attractive self-image, which can significantly increase their chances of success.

Thus, the Postgraduate Certificate in Personal Brand Planning is designed to provide students with a comprehensive overview of the key processes for creating, planning and effectively positioning their personal brand. The title is divided into several topics, covering the essential elements of personal brand planning, such as the Iceberg Methodology or strategies for turning personal SWOT into a strategic plan. In addition, students will also be updated in identifying audiences, customer segments and targets, developing an effective value proposition and business model. 

Undoubtedly, an academic opportunity of caliber, also taught 100% online. With a single Internet connection, students will have everything they need to excel in a demanding area, using a powerful teaching team and dynamic academic resources that will enhance their educational performance.

You are late to enroll in a unique Postgraduate Certificate to plan your personal brand”

This postgraduate certificate in Personal Brand Planning contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Personal Brand Building
• The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Develops the most advanced strategies to determine the psychological and demographic profiles of customers”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

You will specialize in elaborating effective positioning maps that will facilitate your Personal Brand Planning"

You will consult inspiring examples of personal value propositions"

The main objective of the postgraduate certificate in Personal Brand Planning is to provide professionals with the necessary skills to plan a personal brand effectively and efficiently. The program's goal is to make the enrollees stand out in the communication environment and, ultimately, to contribute to improving their digital reputation, whether personal or that of their company. In addition, this Postgraduate Certificate provides students with useful tools to identify an organization's strengths and weaknesses and create a unique value proposition.

Improve all your professional prospects in Communication by identifying with expert precision your audience, market and targets”

General Objectives

• Identify and define the main elements to effectively develop and manage a personal brand
• Discover the elements that will help you work on your personal brand identity and achieve coherence
• Work in depth on the strategic elements that will form the basis of your messages and personal story
• Develop the message in its different rational and emotional forms
• Conceptualize a content strategy in line with the personal brand
• Examine the possibilities offered by the main social platforms for the design of effective personal branding strategies
• Identify the steps for the development of a strategic plan for personal branding in social media, establishing objectives and KPIs to measure results
• Analyze and define the main elements that make up an optimized LinkedIn profile, compiling effective strategies to strengthen the digital presence on this platform
• Determine how to approach and improve the process of content creation
• Study success stories of personal brands in different sectors

Specific Objectives

• Turn weaknesses into strengths, and threats and strengths into opportunities to successfully develop the personal brand
• Discover, in the brand core, how it identifies the purpose, vision and values and see their practical utility
• Work on brand positioning, identifying the audience, the market and the targets and objectives, and study the value proposition as the core of our personal business model

Delve into the Brand Core at length through resources such as in-depth videos or interactive summaries”