After studying this advanced master’s degree, you will be a highly-sought-after professional, capable of managing business communication in a company"

Successfully and effectively managing corporate communication is essential for the survival of any company, since it is the department responsible for maintaining the company's reputation through the implementation of communication strategies, and protecting the business from possible smear campaigns. But also, it is responsible for creating a corporate image that is easily recognized by the general public, through which the work done by the company is recognized.

Similarly, the advance of new technologies has led this department to gain relevance in recent years, since, at present, the company-customer relationship has moved to the digital world, particularly on social networks, where a great deal of the communication between the two is carried out. Therefore, it is essential that communication managers are highly-skilled in the use of these tools and are able to use them for the benefit of the company's image. For this reason, at TECH we have designed this very complete advanced master’s degree with which the student will be able to acquire the skills required to develop in this field.

With this program, we will not only take you through the theoretical knowledge we offer, but we will show you another way of studying and learning which is more organic, simpler and more efficient. We will work to keep you motivated and to create in you a passion for learning. We will also push you to think and develop your critical thinking skills.   

This advanced master’s degree is designed to give you access to the key information related to this discipline in an intensive and practical way which will be of great value for any professional.  And it takes place in a 100% online format, allowing you to decide where and when to study. Without the restrictions of fixed timetables or having to move between classrooms, this course can be combined with work and family life.   

A high-level specialization, supported by advanced technological development and the teaching experience of the best professionals"

This advanced master’s degree in Communications and Corporate Identity Management contains the most complete and up-to-date academic program on the university scene. The most important features of the program include: 

• The latest technology in online teaching software     
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand      
• Practical cases presented by practising experts     
• State-of-the-art interactive video systems     
• Teaching supported by remote training      
• Continuous updating and retraining systems     
• Self-organized learning which makes the course completely compatible with other commitments     
• Practical exercises for self-evaluation and learning verification     
• Support groups and educational synergies: questions to the expert, debate and knowledge forums     
• Content that is accessible from any, fixed or portable device with an Internet connection     
• Complementary resource banks that are permanently available

A program created for professionals who aspire to excellence that will allow you to acquire new skills and strategies in a smooth and effective way" 

Our teaching staff is made up of working professionals. In this way we ensure that we provide you with the up-to-date knowledge we are aiming for. A multidisciplinary team of professionals trained and experienced in different environments, who will develop theoretical knowledge efficiently, but, above all, will invest in the specialization the practical knowledge derived from their own experience.

Developed by a multidisciplinary team of e-learning experts, this advanced master’s degree integrates the latest advances in educational technology. This way you will be able to study with a range of easy-to-use and versatile multimedia tools that will give you the skills you need for your specialization.

The design of this program is based on Problem-Based Learning, an approach that conceives learning as a highly practical process. To achieve this remotely, we will use online learning. With the help of an innovative interactive video system and Learning from an Expert, you will be able to acquire the knowledge as if you were actually dealing with the case you are studying. A concept that will allow you to integrate and consolidate your learning in a more realistic and permanent way.

Specializing in Business Communication will help your CV stand out from the rest"

We have the best teaching methodology and a multitude of simulated cases that will help you learn in real situations"

TECH's objective is to prepare highly qualified professionals for the job market. This is an objective that is complemented, moreover, in a global manner, by promoting human development which will help to lay the foundations for a better society. This objective is focused on helping professionals reach a much higher level of expertise and control. A goal that students will be able to achieve thanks to a highly intensive and detailed course.   

If your goal is to improve in your profession and to acquire a qualification that will enable you to compete among the best, then look no further: Welcome to TECH”    

General Objectives

• Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced digital tools
• Learn how to develop a corporate identity 
• Be able to lead communication teams in large corporations 
• Achieve an adequate corporate image for a brand  

Specific Objectives 

Block 1. Communication and Corporate Identity 

• Be able to understand the basic concepts and theoretical models of human communication, its elements and characteristics, as well as the role it plays in the psychological processes of advertising and public relations
• Have the ability to adequately contextualize the media systems and in particular the global communication structure 
• Know how to describe the main research trends in social communication, as well as their different models: Behaviorist, functional, constructivist and structuralist
• Know how to define the framework of action of the large media groups and their concentration processes
• Know the fields of advertising and public relations and their processes and organizational structures  
• Know how to identify the professional profiles of advertising and public relations professionals, as well as the main skills required in the performance of their professional practice
• Master the elements, forms and processes of advertising languages and other forms of communication, using the knowledge of language, analyzing the different levels and components that make up the linguistic system, as well as the discursive products that are framed in the different textual typologies
• Identify the fundamental principles of human creativity and its application in the different forms of persuasive communication 
• Know how to apply creative processes to the field of communication, especially advertising and public relations
• Understand the systems for analyzing advertising and public relations campaigns 
• Know how to describe the structure of advertising agencies
• Delineate each of the functions for the management of the advertising and public relations company, highlighting their main applications
• Have the ability to analyze, process, interpret, elaborate and organize digital communication
• Be able to analyze and optimize the use of new communication channels and strategies of digital media by advertising and public relations
• Understand the importance of the Internet in the search for and management of information in the field of advertising and public relations, in its application to specific cases studies
• Be able to analyze, process, interpret, elaborate and organize digital communication
• Be able to analyze and optimize the use of new communication channels and strategies of digital media by advertising and public relations 
• Know how to analyze, interpret and structure digital information
• Know how to develop a virtual communication style in a learning community specialized in the field of advertising and public relations
• Master the strategies and tools for Internet research, knowing the different formats, supports and data storage sites in the service of advertising and public relations
• Know how to express oneself fluently and effectively in oral and written communication, taking advantage of the most appropriate linguistic and literary resources
• Have the ability to analyze the different levels and components that make up the linguistic system, as well as the discursive products that are framed in different textual typologies
• Be able to identify the similarities and differences between the oral code and the written code
• Be able to know and master the strategies of coherence, cohesion and adequacy in the elaboration of texts
• Recognize the different phases of the writing process
• Know how to distinguish the main structural and linguistic properties of the different textual models
• Be able to elaborate texts based on the structural and linguistic conventions of each textual typology, as well as respecting the basic textual properties and linguistic correctness
• Have the capacity and ability to use information and communication technologies and techniques in the different combined and interactive media or media systems
• Have the capacity and ability to take advantage of computer systems and resources in the field of advertising and public relations, as well as their interactive applications
• Understand the structure and transformation of today's society in relation to the elements, forms and processes of advertising and public relations communication
• Recognize the sociological, economic and legal aspects that influence advertising communication and the development of public relations
• Be able to relate advertising and public relations in a coherent manner with other social and human sciences
• Encourage creativity and persuasion through different supports and different means of communication
• Know the significant and appropriate tools for the study of advertising and public relations
• Know how to act as an advertising and public relations professional in accordance with the legal and ethical rules of the profession
• Know the elements, forms and processes of advertising languages and other forms of persuasive communication
• Know how to develop a correct verbal and written communication to transmit ideas and decisions with clarity and rigor in the exposition
• Be able to solve problems arising in the professional practice
• Be qualified for the creation and development of audiovisual elements, sound or musical effects, through the use of digital tools for video and audio editing by computer, with the use of computer programs
• Know how to discriminate the different types of advertising media and supports, as well as their structural, formal and constitutive elements
• Identify the professional profiles of advertising and public relations professionals, as well as the main skills required in the performance of their professional practice
• Identify the fundamental principles of human creativity and its application in the different forms of persuasive communication
• Know the fundamentals of advertising and the agents involved in the advertising creation process
• Recognize and identify the professional profiles of advertising professionals, as well as the main functions and requirements that must be fulfilled for their professional development
• Manage institutional communication in all circumstances, even in crisis episodes in which the message is aligned with the interests of the different stakeholders
• Manage the communication of any event related to corporate communication
• Create the corporate image of any entity from any of its attributes
• Know how to analyze the elements that make up the advertising message: graphic elements, audiovisual elements and musical and sound elements
• Understand the nature and communicative potential of images and graphic design
• Know how to use information and communication technologies and techniques in the different combined and interactive media or media systems
• Develop strategies for brand and corporate reputation management as strategic resources for differentiation, legitimacy and business excellence
• Describe the strategic role of integrated and consistent communication with all the stakeholders
• Strengthen leadership skills and competencies of future intangible asset managers
• Establish techniques for creating a personal and professional brand
• Implement rigorous metrics that demonstrate the return on the strategic management of intangible assets, both with consolidated non-financial indicators and with direct impact on the business
• Describe the new rules of communication, own content creation and the relationship with stakeholders in the digital world within which organizations compete
• Plan and implement integral communication plans
• Establish complex communication strategies to achieve a link with all audiences
• Develop skills and competencies for efficiently managing all aspects of the communication department of any organization
• Describe the essential elements of corporate communication management
• Explore the characteristics of communication in specific sectors

This program will help you build your confidence in this field of work, which will help you grow personally and professionally"