With this postgraduate diploma, you will successfully reach your audience by having in-depth knowledge of the complex nature of the world of fashion”

As fashion evolves, so does fashion communication, which must adapt to new trends, broadcasting platforms and figures or events as they acquire greater relevance. Therefore, professionals Specialized Fashion Journalism must have a specific body of knowledge to successfully work in the industry. 

The postgraduate diploma in Specialized Fashion Journalism teaches students all the skills required to communicate information related to fashion and transmit even the smallest technical details to their audience, which will significantly differentiate them from other professionals who lack this knowledge. 

Thus, this is a unique opportunity to guide design students in their future professional careers in communication, whereby they will obtain skills that will help them stand out and position themselves favorably in the job market. 

This postgraduate diploma has the added benefit of being a completely online program. Students can balance their study time with their pace of life and obligations, as they do not have to commute to a physical center or adhere to fixed schedules. The entire course load is available throughout the program and can be downloaded from any device with an Internet connection. 

Get a front row seat to the best runways and events by being the prestige communicator everyone wants to work with” 

This postgraduate diploma in Specialized Fashion Journalism contains the most complete and up to date academic program on the market. Its most outstanding features are: 

• Practical cases presented by experts in fashion with a focus on communcation  
• The graphic, schematic and practical contents of the book provide theoretical and practical information on those disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on the history of fashion and how to communicate it correctly 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

You will cover the most prestigious stars and designers with precise, effective and eye-catching language” 

The program’s teaching staff includes professionals in the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations. 

This program’s design focuses on Problem-Based Learning, through which the professional must try to solve the different professional practice situations that arise during the academic program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.   

You will know how to adapt to any situation you might encounter. With your knowledge of journalism and fashion, you will connect with your audience wherever you are"

You will stay ahead of your competitors by knowing the most commonly used communication platforms, their most prominent influencers and the most effective way to communicate on them"

The objective of this postgraduate diploma in Specialized Fashion Journalism is to instruct students with regards to properly communicating every aspect and trends in the fashion world. To that end, all the fundamental knowledge about the history of fashion is covered, as well as the main fundamentals of journalism and specialized press in the sector. Thanks to this education, students are guaranteed to graduate as competent and productive communication professionals, who know how to adapt specifically to the world of fashion. 

You have a clear objective. TECH will help you in your professional career with the best educational tools available”  

General Objectives

• Analyze the global context of fashion and how it affects society 
• Understand how fashion has evolved over the years 
• Become familiar with the great male and female figures in fashion, who remain influential today 
• Contextualize communication in the fashion world and the most common media outlets: from magazines to modern social networks 
• Understand the main journalistic values in the world of fashion 
• Study communicative psychology in depth and know how to apply it in daily practice 

Specific Objectives

Module 1. History of Fashion 

• Associate formal and symbolic language with functionality in the field of fashion 
• Justify the contradictions between fashion luxury and ethical values
• Reflect on the impact of innovation and quality of fashion production, Ready-to-wear and Low-Cost fashion on quality of life and of the environment 
• Know and value the historical uses and ways in which fashion has been resorting to the construction of imaginaries 
• Know how to make correct denotative and connotative readings of from fashion images

Module 2. Fundamentals of Journalism

• Master the journalistic tradition from its origins to the present day, focusing on the main media outlets, journalists and important news coverage 
• Analyze the types of newspapers that exist and their contents
• Documenting news processes and handling new technologies related to the treatment of documents
• Know the main journalistic tools and their selection criteria
• Express and act on public opinion, using all the methods, languages and technological supports available to journalism today (press, radio, television and networks)
• Know and analyze the elements of the newspaper 

Module 3. Fashion and Luxury Journalism

• Understand strategic communication and apply it with ethical and professional responsibility 
• Establish public relations that serve the purpose of communication, knowing how public relations work in the fashion industry
• Lead a team capable of creating an event as well as a unique user experience, whether in the physical or digital environment
• Adapt to the dynamics of the specialized press in the areas of fashion and beauty
• Know the evolution of public relations and the latest market trends
• Develop negotiation skills to establish agreements that constitute a social link

Your career goals in fashion are closer than you think. Enroll now to achieve them”