Thanks to this 100% online Executive Master's Degree, you will design business strategies adapted to the digital environment using tools for process optimization” 

Digital Business professionals are responsible for driving innovation, leading multidisciplinary teams, developing robust digital strategies and managing the digitization of products and services. 

Of the companies that most lead the implementation of this style of discipline tend to be technology companies, such as Google, Amazon or Microsoft, which constantly seek to innovate their business models and offer cutting-edge digital solutions. There are also technology consulting firms such as Accenture, Deloitte, and Capgemini, which advise other companies in their digitization process, as well as digital marketing agencies and e-commerce companies. 

A key achievement it can reach is the optimization of the customer experience through the implementation of personalization technologies such as artificial intelligence or data analytics. Another important achievement is the management and optimization of large volumes of data to make more informed and strategic business decisions, which in turn allows the company to adapt more quickly to market changes and consumer needs. 

For this reason, the curriculum of this Professional master’s degree MBA in Digital Business delves into general aspects of digital transformation and, subsequently, addresses specific modules on the application of strategies and technological tools in the business environment. Through these contents, professionals will be able to develop and implement digital business models, optimize processes through automation and data analysis, as well as lead innovation projects in highly competitive environments. 

In addition, this program has a 100% online methodology, which allows students to combine their work, personal and academic responsibilities. In addition, the program incorporates the Relearning method, an innovative methodology that facilitates the assimilation of key knowledge through strategic repetition, thus optimizing the learning process and ensuring a more effective understanding of fundamental concepts. 
In addition, a prestigious International Guest Director will offer 10 exclusive Masterclasses. 

A renowned International Guest Director will offer 10 rigorous Masterclasses on the latest trends in Digital Business management” 

This Professional master’s degree MBA in Digital Business contains the most complete and up-to-date educational program on the market. Its most notable features are:

• The development of case studies presented by experts in Digital Business 
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice 
• Practical exercises where self-assessment can be used to improve learning 
• Special emphasis on innovative methodologies in the field of Digital Business 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

With TECH's didactic methodology you will learn to transform data and ideas into solutions, and digital strategies into tangible results” 

It includes in its teaching staff professionals belonging to the field of Digital Business, who pour into this program the experience of their work, in addition to recognized specialists from leading companies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations. 

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts. 

Thanks to the Relearning method, you will develop the ability to lead companies that not only adapt to the future, but also create it"

You will manage the organizational change derived from the adoption of new technologies and digital business models"

Throughout the program, students acquired strategic mastery in key areas such as digital marketing, e-commerce, data analysis and artificial intelligence applied to business, enabling them to design business models adapted to the digital era. In addition, they delve into the management of digital transformation, leadership in technological environments, cybersecurity and digital project management, providing comprehensive training to meet the challenges of today's market. The program combines theory and practice through real cases, simulations and advanced digital tools, strengthening strategic decision making. 

You will optimize Digital Business models that are economically sustainable and scalable” 

Module 1. Competitive Environment and Strategy

1.1. Global Economic Environment

1.1.1. The Fundamentals of the Global Economy
1.1.2. The Globalization of Companies and Financial Markets
1.1.3. Entrepreneurship and New Markets

1.2. Corporate Finance

1.2.1. Financial Policy and Growth
1.2.2. Company Valuation Methods
1.2.3. Capital Structure and Financial Leverage

1.3. Economic Analysis of Decisions

1.3.1. Budget Control
1.3.2. Competitive Analysis. Comparative Analysis
1.3.3. Decision-Making. Business Investment or Divestment

1.4. Information Systems in Companies

1.4.1. The Evolution of the IT Model
1.4.2. Organization and IT Department
1.4.3. Information Technology and Economic Environment

1.5. Corporate Strategy and Technology Strategy

1.5.1. Creating Value for Customers and Shareholders
1.5.2. Strategic IS/IT Decisions
1.5.3. Corporate Strategy vs. Technology and Digital Strategy

1.6. Information Systems for Decision-Making

1.6.1. Business Intelligence
1.6.2. Data Warehouse
1.6.3. Balanced Scorecard (BSC)

1.7. Digital Strategy

1.7.1. Technology Strategy and Its Impact on Digital Innovation
1.7.2. Strategic Planning of Information Technologies
1.7.3. Strategy and the Internet

1.8. Online Business Models

1.8.1. Analyzing Established Companies in the Technology Sector
1.8.2. Business Model Generation Systems
1.8.3. Analyzing Innovative Business Models in Traditional Sectors
1.8.4. Analyzing Innovative Business Models on the Internet

1.9. Company Systems based on Internet Collaboration

1.9.1. Customer Management Systems: Customer Relationship Management (CRM)
1.9.2. Supply Chain Management Systems
1.9.3. e-Commerce Systems

1.10. Social Business

1.10.1. Web 2.0 Strategic Vision and its Challenges
1.10.2. Convergence Opportunities and ICT Trends
1.10.3. How to Monetize Web 2.0 and Social Media
1.10.4. Mobility and Digital Business

Module 2. Entrepreneurial Innovation and Initiative

2.1. Design Thinking

2.1.2. The Blue Ocean Strategy
2.1.3. Collaborative Innovation
2.1.4. Open Innovation

2.2. Strategic Innovation Intelligence

2.2.1. Technology Monitoring
2.2.2. Technology Foresight
2.2.3. Coolhunting

2.3. Entrepreneurship and Innovation

2.3.1. Strategies to Search for Business Opportunities
2.3.2. Assessing the Feasibility of New Projects
2.3.3. Innovation Management Systems
2.3.4. Entrepreneur Soft Skills

2.4. Managing Startups

2.4.1. Introduction to Financial Management in Startup Companies
2.4.2. Financial Metrics for Startups
2.4.3. Financial Planning: Projection Models and Their Interpretation
2.4.4. Valuation Methods

2.5. The Business Plan

2.5.1. Business Plan in the Digital Era
2.5.2. The Canvas Model
2.5.3. Value Proposition Model
2.5.4. Content and Presentation

2.6. Project Management

2.6.1. Agile Development
2.6.2. Lean Management in Startups
2.6.3. Project Tracking and Project Steering

2.7. Growth Phases in Startup Companies

2.7.1. Seed Phase
2.7.2. Startup Phase
2.7.3. Growth Phase
2.7.4. Consolidation Phase

2.8. Financing Startups

2.8.1. Bank Financing
2.8.2. Subsidies
2.8.3. Seed Capital and Accelerators. Business Angels
2.8.4. Venture Capital. IPO
2.8.5. Public to Private Partnership

2.9. International Venture Capital and Seed Capital Entities

2.9.1. International Venture Capital Entities
2.9.2. Private Investors: Caixa Capital Risc. Bstartup
2.9.3. FOND-ICO Global
2.9.4. Accelerators: Wayra, Lanzadera y Plug & Play

2.10. Lean Management

2.10.1. The Basic Principles of Lean Management
2.10.2. Improvement and Problem-Solving Groups
2.10.3. New Forms of Maintenance and Quality Management

Module 3. Digital Marketing and e-Commerce

3.1. Digital e-Commerce Management

3.1.1. New e-Commerce Business Models
3.1.2. Planning and Developing an e-Commerce Strategic Plan
3.1.3. Technological Structure in e-Commerce

3.2. e-Commerce Operations and Logistics

3.2.1. How to Manage Fulfillment
3.2.2. Digital Point-of-Sale Management
3.2.3. Contact Center Management
3.2.4. Automation in Management and Monitoring Processes

3.3. Implementing e-Commerce Techniques

3.3.1. Social Media and Integration in the E-Commerce Plan
3.3.2. Multichannel Strategy
3.3.3. Personalizing Dashboards

3.4. Digital Pricing

3.4.1. Online Payment Methods and Payment Gateways
3.4.2. Electronic Promotions
3.4.3. Digital Price Timing
3.4.4. e-Auctions

3.5. From e-Commerce to m-Commerce and s-Commerce

3.5.1. e-Marketplace Business Models
3.5.2. s-Commerce and Brand Experience
3.5.3. Purchase via Mobile Devices

3.6. Customer Intelligence: from e-CRM to s-CRM

3.6.1. Integrating the Consumer in the Value Chain
3.6.2. Online Research and Loyalty Techniques
3.6.3. Planning a Customer Relationship Management Strategy

3.7. Digital Marketing Trade

3.7.1. Cross Merchandising
3.7.2. Designing and Managing Facebook Ads Campaigns
3.7.3. Designing and Managing Google Ad Campaigns

3.8. Online Marketing for e-Commerce

3.8.1. Inbound Marketing
3.8.2. Display and Programmatic Purchasing
3.8.3. Communication Plan

Module 4. Search Engine Marketing

4.1. How Search Engines Work

4.1.1. Indicators and Indexes
4.1.2. Algorithms
4.1.3. SEO and Corporate Branding

4.2. SEO Analysis

4.2.1. Determining KPIs
4.2.2. Generating Scripts and Alerts
4.2.3. Optimization of Images, Videos and Other Elements
4.2.4. Linkbuilding

4.3. Technical SEO

4.3.1. Web Performance Optimization
4.3.2. Real Time and Content
4.3.3. Relevant Tagging and Headers
4.3.4. Advanced WPO Techniques

4.4. SEO and e-Commerce

4.4.1. Conversion Rate Optimization
4.4.2. Google Search Console
4.4.3. Social Proof and Viralization
4.4.4. Navigation and Indexability

4.5. Keyword Hunting for SEM

4.5.1. Adwords Keyword Tool
4.5.2. Google Suggest
4.5.3. Insights for Search
4.5.4. GoogleTrends

4.6. SEM and Google Ads

4.6.1. Google Shopping
4.6.2. Google Display Network
4.6.3. Google Ads Mobile
4.6.4. YouTube Advertising

4.7. Facebook Ads

4.7.1. PPC/PPF (Pay-Per- Bread) Adverts
4.7.2. Creating Facebook Ads
4.7.3. Facebook Power Editor
4.7.4. Campaign Optimization

4.8. SEM Strategy and Measurement

4.8.1. Quality Score
4.8.2. Site Links
4.8.3. KPIs
4.8.4. Impressions, Clicks, Conversions. Revenue, ROI, CPA

Module 5. Digital Communication and Online Reputation

5.1. Web 2.0 or the Social Web

5.1.1. Organization in the Age of Conversation
5.1.2. Web 2.0 Is All About People
5.1.3. Digital Environment and New Communication Formats

5.2. Digital Communication and Reputation

5.2.1. Online Reputation Report
5.2.2. Netiquette and Good Practices on Social Media
5.2.3. Branding and Networking 2.0

5.3. Designing and Planning an Online Reputation Plan

5.3.1. Brand Reputation Plan
5.3.2. General Metrics, ROI, and Social CRM
5.3.3. Online Crisis and Reputational SEO

5.4. General, Professional and Microblogging Platforms

5.4.1. Facebook
5.4.2. LinkedIn
5.4.4. Twitter

5.5. Video, Image and Mobility Platforms

5.5.1. YouTube
5.5.2. Instagram
5.5.3. Flickr
5.5.4. Vimeo
5.5.5. Pinterest

5.6. Content and Storytelling Strategy

5.6.1. Corporate Blogging
5.6.2. Content Marketing Strategy
5.6.3. Creating a Content Plan
5.6.4. Content Curation Strategy

5.7. Social Media Strategies

5.7.1. Corporate PR and Social Media
5.7.2. Defining the Strategy to Be Followed in Each Medium
5.7.3. Analysis and Evaluation of Results

5.8. Community Management

5.8.1. Functions, Duties, and Responsibilities of the Community Manager
5.8.2. Social Media Manager
5.8.3. Social Media Strategist

5.9. Social Media Plan

5.9.1. Designing a Social Media Plan
5.9.2. Schedule, Budget, Expectations and Follow-up
5.9.3. Contingency Protocol in Case of Crisis

5.10. Online Monitoring Tools

5.10.1. Management Tools and Desktop Applications
5.10.2. Monitoring and Research Tools

Module 6. Performance and Inbound Marketing

6.1. Permission Marketing

6.1.1. How to Obtain a User’s Permission?
6.1.2. Personalizing the Message
6.1.3. Mail Confirmation or Double Opt-In

6.2. Strategy and Performance Techniques

6.2.1. Performance Marketing: Results
6.2.2. Digital Media Mix
6.2.3. The Importance of the Funnel

6.3. Affiliate Campaign Development

6.3.1. Agencies and Affiliate Programs
6.3.2. Postview
6.3.3. Defining Affiliate Programs
6.3.4. Display and Campaign Optimization

6.4. Launching an Affiliate Program

6.4.1. Affiliation and Direct Affiliation Networks
6.4.2. Results Analysis and Monitoring
6.4.3. Fraud Control

6.5. Developing E-Mail Campaigns

6.5.1. Lists of Subscribers, Leads and Customers
6.5.2. E-Mail Marketing Tools and Resources
6.5.3. Online Writing for E-Mail Marketing Campaigns

6.6. E-Mail Marketing Metrics

6.6.1. List Metrics
6.6.2. Newsletter Delivery Metrics
6.6.3. Conversion Metrics

6.7. Inbound Marketing

6.7.1. Effective Inbound Marketing
6.7.2. The Benefits of Inbound Marketing
6.7.3. Measuring the Success of Inbound Marketing

6.8. Target Research

6.8.1. Consumer Intent Modeling and Buyer Personas
6.8.2. Customer Journey Mapping
6.8.3. Content Strategy

6.9. Content Optimization

6.9.1. Content Optimization for Search Engines
6.9.2. Content Creation
6.9.3. Content Dynamization

6.10. Conversion

6.10.1. Lead Capture and CRO
6.10.2. Lead Nurturing and Marketing Automation

Module 7. Web Analytics and Marketing Analytics

7.1. Web Analysis

7.1.1. The Fundamentals of Web Analytics
7.1.2. Classic Media vs. Digital Media
7.1.3. The Web Analyst's Basic Methodology

7.2. Google Analytics

7.2.1. Configuring an Account
7.2.2. Javascript Tracking API
7.2.3. Customized Reports and Segments

7.3. Qualitative Analysis

7.3.1. Research Techniques Applied in Web Analytics
7.3.2. Customer Journey
7.3.3. Purchase Funnel

7.4. Digital Metrics

7.4.1. Basic Metrics
7.4.2. Ratios
7.4.3. Setting Objectives and KPIs

7.5. Strategy Analysis Areas

7.5.1. Web Traffic Acquisition
7.5.2. Activation
7.5.3. Conversion
7.5.4. Loyalty

7.6. Data Science and Big Data

7.6.1. Business Intelligence
7.6.2. Methodology and Analysis of Large Volumes of Data
7.6.3. Data Extraction, Processing and Loading

7.7. Data Visualization

7.7.1. Viewing and Interpreting Dashboards
7.7.2. Converting Data into a Value
7.7.3. Integrating Sources
7.7.4. Presenting Reports

7.8. Web Analytics Tools

7.8.1. Technological Basis of WA Tool
7.8.2. Logs and Tags
7.8.3. Basic and Ad-hoc Labeling

Module 8. Innovation, e-Logistics, and Technology in the Supply Chain

8.1. Process Engineering and Product Engineering

8.1.1. Innovation Strategies
8.1.2. Open Innovation
8.1.3. Innovative Organization and Culture
8.1.4. Multifunctional Teams

8.2. Launch and Industrialization of New Products

8.2.1. Design of New Products
8.2.2. Lean Design
8.2.3. Industrialization of New Products
8.2.4. Manufacture and Assembly

8.3. Digital e-Commerce Management

8.3.1. New e-Commerce Business Models
8.3.2. Planning and Developing an e-Commerce Strategic Plan
8.3.3. Technological Structure in e-Commerce

8.4. e-Commerce Operations and Logistics

8.4.1. Digital Point-of-Sale Management
8.4.2. Contact Center Management
8.4.3. Automation in Management and Monitoring Processes

8.5. e-Logistics. B2C and B2B

8.5.1. e-Logistics
8.5.2. B2C: e-Fulfilment, the Last Mile
8.5.3. B2B: e-Procurement. Marketplaces

8.6. Digital Pricing

8.6.1. Online Payment Methods and Payment Gateways
8.6.2. Electronic Promotions
8.6.3. Digital Price Timing
8.6.4. e-Auctions

8.7. The Warehouse in e-Commerce

8.7.1. Peculiarities of the Warehouse in e-Commerce
8.7.2. Warehouse Design and Planning
8.7.3. Infrastructure. Fixed and Mobile Devices
8.7.4. Zoning and Locations

8.8. Designing an Online Store

8.8.1. Design and Usability
8.8.2. Most Common Functionalities
8.8.3. Alternative Technologies

8.9. Supply Chain Management and Future Trends

8.9.1. The Future of e-Business
8.9.2. The Current and Future Reality of e-Commerce
8.9.3. SC Operating Models for Global Companies

Module 9. Mobile E-Commerce

9.1. Mobile Marketing

9.1.1. New Consumption and Mobility Habits
9.1.2. The SoLoMo Model
9.1.3. The 4 Ps of the Marketing Mix in Mobility

9.2. Mobile Technology

9.2.1. Mobile Operators
9.2.2. Mobile Devices and Operating Systems
9.2.3. Mobile Applications and WebApps
9.2.4. Sensors and Integration with the Physical World

9.3. Trends in Mobile Marketing

9.3.1. Mobile Publishing
9.3.2. Advergaming and Gamification
9.3.3. Mobile Geolocalization
9.3.4. Augmented Reality

9.4. Mobile User Behavior

9.4.1. New Search Habits on Mobile Devices
9.4.2. Multi-Screen
9.4.3. Mobile as a Purchasing Driver
9.4.4. ASO, Mobile User Acquisition and Loyalty

9.5. User Interface and Shopping Experience

9.5.1. Rules and Platforms m-Commerce
9.5.2. Omnichannel
9.5.3. Mobile & Proximity Marketing
9.5.4. Gap between Consumer and Advertiser
9.5.5. Mobile Commerce Content Managers

9.6. Apps and Purchases

9.6.1. Designing Mobile Commerce Apps
9.6.2. App Stores
9.6.3. App Marketing for Customer Loyalty
9.6.4. App Marketing for e-Commerce

9.7. Mobile Payments

9.7.1. Value Chain and Business Models of Mobile Payment Methods
9.7.2. Keys to Improve UX in Mobile Payment
9.7.3. Positioning Strategies in the Mobile Payments Market
9.7.4. Fraud Management

9.8. Mobile Analytics

9.8.1. Mobile Measurement and Analysis Methodologies
9.8.2. Mobile Metrics: Main KPIs
9.8.3. Profitability Analysis
9.8.4. Mobile Analytics

9.9. Mobile Commerce

9.9.1. Services
9.9.2. Applications
9.9.3. Mobile Social Shopping

9.10. Mobile Social Media Applications

9.10.1. Integrating Cell Phones into Social Networks
9.10.2. Mobility, Relationship, Ubiquity and Publicity
9.10.3. Facebook Places
9.10.4. Geolocation, Mobile Directories, Online Recommendations and Shopping

Module 10. New Digital Trends

10.1. The Internet of Things

10.1.1. Visions and Challenges
10.1.2. Key Technologies
10.1.3. Pioneering Projects

10.2. Gamification

10.2.1. Business Gamification Techniques
10.2.2. Gamification Design Framework
10.2.3. Operating Mechanisms and Motivation
10.2.4. Benefits and Return of Investment

10.3. Big Data

10.3.1. Sectoral Application
10.3.2. Business Models
10.3.3. New Professions

10.4. Artificial Intelligence

10.4.1. Methodological Aspects in Artificial Intelligence
10.4.2. Heuristic Search
10.4.3. Rule Inference Methods
10.4.4. Semantic Networks

10.5. Robotics

10.5.1. Robot Morphology
10.5.2. Mathematical Tools for Spatial Localization
10.5.3. Cinematic Control
10.5.4. Criteria for Implementing an Industrial Robot

10.6. Modeling and Simulation

10.6.1. Modeling using DEVS
10.6.2. Modeling of Random Inputs
10.6.3. Generation of Random Inputs
10.6.4. Design of Experiments and Optimization

10.7. Implementing Cryptography in Technology Projects

10.7.1. Electronic Signature
10.7.2. Digital Certificate
10.7.3. Data Encryption
10.7.4. Practical Applications of Cryptography

10.8. Other Trends

10.8.1. 3D Printing
10.8.2. Drones
10.8.3. Computer Vision
10.8.4. Augmented Reality

Module 11. Leadership, Ethics and Social Responsibility in Companies

11.1. Globalization and Governance

11.1.1. Governance and Corporate Governance
11.1.2. The Fundamentals of Corporate Governance in Companies
11.1.3. The Role of the Board of Directors in the Corporate Governance Framework

11.2. Leadership

11.2.1. Leadership. A Conceptual Approach
11.2.2. Leadership in Companies
11.2.3. The Importance of Leaders in Business Management

11.3. Cross Cultural Management

11.3.1. Cross Cultural Management Concept
11.3.2. Contributions to Knowledge of National Cultures
11.3.3. Diversity Management

11.4. Management and Leadership Development

11.4.1. Concept of Management Development
11.4.2. Concept of Leadership
11.4.3. Leadership Theories
11.4.4. Leadership Styles
11.4.5. Intelligence in Leadership
11.4.6. The Challenges of Today's Leader

11.5. Business Ethics

11.5.1. Ethics and Morality
11.5.2. Business Ethics
11.5.3. Leadership and Ethics in Companies

11.6. Sustainability

11.6.1. Sustainability and Sustainable Development
11.6.2. The 2030 Agenda
11.6.3. Sustainable Companies

11.7. Corporate Social Responsibility

11.7.1. International Dimensions of Corporate Social Responsibility
11.7.2. Implementing Corporate Social Responsibility
11.7.3. The Impact and Measurement of Corporate Social Responsibility

11.8. Responsible Management Systems and Tools

11.8.1. CSR: Corporate Social Responsibility
11.8.2. Essential Aspects for Implementing a Responsible Management Strategy
11.8.3. Steps for the Implementation of a Corporate Social Responsibility Management System
11.8.4. CSR Tools and Standards

11.9. Multinationals and Human Rights

11.9.1. Globalization, Multinational Corporations and Human Rights
11.9.2. Multinational Corporations and International Law
11.9.3. Legal Instruments for Multinationals in the Area of Human Rights

11.10. Legal Environment and Corporate Governance

11.10.1. International Rules on Importation and Exportation
11.10.2. Intellectual and Industrial Property
11.10.3. International Labor Law

Module 12. People and Talent Management

12.1. Strategic People Management

12.1.1. Strategic Human Resources Management
12.1.2. Strategic People Management

12.2. Human Resources Management by Competencies

12.2.1. Analysis of the Potential
12.2.2. Remuneration Policy
12.2.3. Career/Succession Planning

12.3. Performance Evaluation and Performance Management

12.3.1. Performance Management
12.3.2. Performance Management: Objectives and Process

12.4. Innovation in Talent and People Management

12.4.1. Strategic Talent Management Models
12.4.2. Talent Identification, Training and Development
12.4.3. Loyalty and Retention
12.4.4. Proactivity and Innovation

12.5. Motivation

12.5.1. The Nature of Motivation
12.5.2. Expectations Theory
12.5.3. Needs Theory
12.5.4. Motivation and Financial Compensation

12.6. Developing High-Performance Teams

12.6.1. High-Performance Teams: Self-Managed Teams
12.6.2. Methodologies for the Management of High-Performance Self-Managed Teams

12.7. Change Management

12.7.1. Change Management
12.7.2. Type of Change Management Processes
12.7.3. Stages or Phases in the Change Management Process

12.8. Negotiation and Conflict Management

12.8.1. Negotiation
12.8.2. Conflict Management
12.8.3. Crisis Management

12.9. Executive Communication

12.9.1. Internal and External Communication in the Corporate Environment
12.9.2. Communication Departments
12.9.3. The Person in Charge of Communication of the Company. The Profile of the Dircom

12.10. Productivity, Attraction, Retention and Activation of Talent

12.10.1. Productivity
12.10.2. Talent Attraction and Retention Levers

Module 13. Economic and Financial Management

13.1. Economic Environment

13.1.1. Macroeconomic Environment and the National Financial System
13.1.2. Financial Institutions
13.1.3. Financial Markets
13.1.4. Financial Assets
13.1.5. Other Financial Sector Entities

13.2. Executive Accounting

13.2.1. Basic Concepts
13.2.2. The Company's Assets
13.2.3. The Company's Liabilities
13.2.4. The Company's Net Worth
13.2.5. The Income Statement

13.3. Information Systems and Business Intelligence

13.3.1. Fundamentals and Classification
13.3.2. Cost Allocation Phases and Methods
13.3.3. Choice of Cost Center and Impact

13.4. Budget and Management Control

13.4.1. The Budget Model
13.4.2. The Capital Budget
13.4.3. The Operating Budget
13.4.5. Treasury Budget
13.4.6. Budget Monitoring

13.5. Financial Management

13.5.1. The Company's Financial Decisions
13.5.2. Financial Department
13.5.3. Cash Surpluses
13.5.4. Risks Associated with Financial Management
13.5.5. Financial Administration Risk Management

13.6. Financial Planning

13.6.1. Definition of Financial Planning
13.6.2. Actions to Be Taken in Financial Planning
13.6.3. Creation and Establishment of the Business Strategy
13.6.4. The Cash Flow Table
13.6.5. The Working Capital Table

13.7. Corporate Financial Strategy

13.7.1. Corporate Strategy and Sources of Financing
13.7.2. Financial Products for Corporate Financing

13.8. Strategic Financing

13.8.1. Self-Financing
13.8.2. Increase in Equity
13.8.3. Hybrid Resources
13.8.4. Financing Through Intermediaries

13.9. Financial Analysis and Planning

13.9.1. Analysis of the Balance Sheet
13.9.2. Analysis of the Income Statement
13.9.3. Profitability Analysis

13.10. Analyzing and Solving Cases/Problems

13.10.1. Financial Information on Industria de Diseño y Textil, S.A. (INDITEX)

Module 14. Executive Management

14.1. General Management

14.1.1. The Concept of General Management
14.1.2. The Role of the CEO
14.1.3. The CEO and Their Responsibilities
14.1.4. Transforming the Work of Management

14.2. Manager Functions: Organizational Culture and Approaches

14.2.1. Manager Functions: Organizational Culture and Approaches

14.3. Operations Management

14.3.1. The Importance of Management
14.3.2. Value Chain
14.3.3. Quality Management

14.4. Public Speaking and Spokesperson Education

14.4.1. Interpersonal Communication
14.4.2. Communication Skills and Influence
14.4.3. Communication Barriers

14.5. Personal and Organizational Communications Tools

14.5.1. Interpersonal Communication
14.5.2. Interpersonal Communication Tools
14.5.3. Communication in the Organization
14.5.4. Tools in the Organization

14.6. Communication in Crisis Situations

14.6.1. Crisis
14.6.2. Phases of the Crisis
14.6.3. Messages: Contents and Moments

14.7. Preparation of a Crisis Plan

14.7.1. Analysis of Possible Problems
14.7.2. Planning
14.7.3. Adequacy of Personnel

14.8. Emotional Intelligence

14.8.1. Emotional Intelligence and Communication
14.8.2. Assertiveness, Empathy and Active Listening
14.8.3. Self-Esteem and Emotional Communication

14.9. Personal Branding

14.9.1. Strategies for Personal Brand Development
14.9.2. Personal Branding Laws
14.9.3. Tools for Creating Personal Brands

14.10. Leadership and Team Management

14.10.1. Leadership and Leadership Styles
14.10.2. Leader Capabilities and Challenges
14.10.3. Managing Change Processes
14.10.4. Managing Multicultural Teams

Make the most of this opportunity to surround yourself with expert professionals and learn from their work methodology"