With a well cared and worked Personal Branding, you will be able to reach the most privileged positions"

0Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

Multimedia fiction content creation has advanced drastically with the appearance and progress of new technologies. In addition, society is becoming increasingly specialized and looks for higher quality productions, so the use of transmedia techniques is essential to capture their attention. With this in mind, TECH Global University has designed a 3-module program, with which students will be able to specialize in everything related to this field of action. 

Thanks to this program, you will be able to run transmedia franchises that reach a mass audience” 

Syllabus

New transmedia productions have encouraged audience contact. In this sense, communication has ceased to be emitted from a sender to a receiver and has become a constant idea exchange, which producers have to be interested in and include in their creations. Now more than ever a successful movie is able to become a great revolution for the market, offering comics, merchandising, readings or virtual meetings, for example. In this way, the industry has diversified, and viewers and companies are delighted by all that this new industry has to offer. 

All of this is attracting the attention of business professionals who, in search of new sectors to invest in, are focusing on everything related to the creation of multimedia content in order to increase their profits. For this reason, TECH Global University has designed this program, thanks to which you will not only have an exhaustive knowledge of a new sector to invest in, but you will also be able to become true specialists in the field.

Students will learn about the study of transmedia content production, but they will also understand the main franchises in this sector, focusing, in this case, on the video game industry and its commitment to the use of transmedia Storytelling. 

This Postgraduate diploma takes place over 6 months and is divided into 3 modules: 

Module 1. Transmedia Content Production
Module 2. Transmedia Franchises
Module 3. Transmedia Storytelling in the Video Game Industry

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in New Transmedia Production completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Transmedia Content Production

1.1. The Project Ideation Phase

1.1.1. Story
1.1.2. Platforms
1.1.3. Public

1.2. Documentation, Research, Search for references

1.2.1. Documentation
1.2.2. Successful References
1.2.3. Learning from Others

1.3. Creative Strategies: in Search of the Premise

1.3.1. The Premise
1.3.2. Necessity of the Premise
1.3.3. Coherent Projects

1.4. Platforms, Narrative and Participation. An Iterative Process

1.4.1. Creative Process
1.4.2. Connection Between the Different Parts
1.4.3. Transmedia Narratives as a Process

1.5. The Narrative Proposal: Story, Arcs, Worlds, Characters

1.5.1. The Story and Narrative Arcs
1.5.2. Worlds and Universes
1.5.3. Characters at the Center of the Story

1.6. The Optimal Support for Our Narrative. Formats and Platforms

1.6.1. The Medium and the Message
1.6.2. Platform Selection
1.6.3. Format Selection

1.7. User Experience (UX) Design Know your Audience

1.7.1. Discover your Audience
1.7.2. Levels of Participation
1.7.3. Experience and Memorability

1.8. The Transmedia Production Bible: Approach, Platforms, User Journey

1.8.1. The Transmedia Production Bible
1.8.2. Approach and Platforms
1.8.3. User Journey

1.9. The Transmedia Production Bible: Project Aesthetics, Material and Technical Requirements

1.9.1. Importance of Esthetics
1.9.2. Possibilities and Production
1.9.3. Material and Technical Requirements

1.10. The Transmedia Production Bible: Case Studies on Business Models

1.10.1. Model Design
1.10.2. Model Adaptation
1.10.3. Cases

Module 2. Transmedia Franchises 

2.1. Naming and Delimitation of Terms: Media and Business Franchising, Licensing, Merchandising, Consumer Products

2.1.1. Transmedia and Media Franchising vs. Franchise Business
2.1.2. Transmedia Media Franchises
2.1.3. Consumer Products, Licensing and Merchandising

2.2. Elements for Transmedia Business Models

2.2.1. Technology
2.2.2. Mainstream Culture
2.2.3. Fan Phenomenon

2.3. Transmedia Business Models: Creation, Monetization, Life Cycle

2.3.1. Origins of Transmedia Franchising and Types of Franchises
2.3.2. Monetization of the Franchise Business
2.3.3. Franchise Life Cycle

2.4. Historical Evolution of Transmedia Franchises

2.4.1. Background
2.4.2. Old Media Franchises (1928/1977)
2.4.3. Modern Media Franchises

2.5. Legal Basis Franchises: Intellectual Property, Audiovisual Rights, Transfer of Rights:

2.5.1. Intellectual Property, Author and Work
2.5.2. Intellectual Property Rights: Moral Rights and Economic Rights. Copyright and Author's Rights
2.5.3. Transfer of Rights: Trademark and Trademark Registration. Types of Franchise Agreements

2.6. Transmedia franchise management: media, chronology, Partners

2.6.1. The strategy
2.6.2. Key Categories and Partners Selection
2.6.3. Product and Service Development

2.7. Franchise Management Tools

2.7.1. Franchise Agreement (Standard Clauses)
2.7.2. Evaluation and Approval Forms
2.7.3. Style Guide

2.8. Brand Marketing in Franchise Management

2.8.1. Business Plan
2.8.2. Royalties and Sell-off
2.8.3. Guaranteed Minimum and Other Fees

2.9. Financial Aspects

2.9.1. Brand Marketing Plan
2.9.2. 360º Marketing Campaign
2.9.3. Consumer Behavior

2.10. Transmedia Franchise Management Diagram

2.10.1. Strategy Management, Partners Selection and Franchise Agreement
2.10.2. Production and Marketing Management

Module 3. Transmedia Storytelling in the Video Game Industry

3.1. A Historical Relationship: Video Games at the Beginning of Transmedia Storytelling Theories

3.1.1. Context
3.1.2. Marsha Kinder and the Ninja Turtles
3.1.3. From Pokémon to the Matrix: Henry Jenkins

3.2. Importance of the Videogame Industry in Media Conglomerates

3.2.1. Video Games as Content Generators
3.2.2. Some Figures
3.2.3. The Leap to New and Old Media

3.3. Relevance and Evolution of Video Games as a Cultural Object and as an Object of Academic Study

3.3.1. Video Games and Popular Culture
3.3.2. Consideration as a Cultural Object
3.3.3. Video Games at the University

3.4. Storytelling and Transmediality in Emerging Narratives

3.4.1. Transmedia Storytelling at the Amusement Park
3.4.2. New Considerations on Narrative
3.4.3. Emerging Stories

3.5. On the Narrative of Videogames and their Weight in Transmedia Storytelling

3.5.1. Early Discussions on Narrative and Videogames
3.5.2. The Value of Storytelling in Video Games
3.5.3. Ontology of Video Games

3.6. Videogames as Creators of Transmedia Worlds

3.6.1. The Rules of the World
3.6.2. Playable Universes
3.6.3. Inexhaustible Worlds and Characters

3.7. Crossmediality and Transmediality: The Industry's Adaptive Strategy to New Audience Demands

3.7.1. Derivative products
3.7.2. A New Audience
3.7.3. The Leap to Transmediality

3.8. Transmedia Video Game Adaptations and Expansions

3.8.1. Industrial Strategy
3.8.2. Failed Adaptations
3.8.3. Transmedia Expansions

3.9. Video Games and Transmedia Characters

3.9.1. Traveling Characters
3.9.2. From the Narrative Medium to the Videogame
3.9.3. Out of our Control: The Leap to Other Media

3.10. Video Games and Fandom: Affective Theories and Followers

3.10.1. Cosplaying Mario
3.10.2. We are What We Play
3.10.3. Fans Take the Lead

Transmedia storytelling is essential in the creation of new video games, as fans seek more enriching experiences that go beyond their screens”