With this postgraduate diploma, you will learn the leading strategies for accessing the market of new drugs in the pharmaceutical industry"

The Access Market department plays a crucial role in the biopharmaceutical industry, being responsible for managing the entire development and commercialization process of a new product. In this line, the professionals who practice in this area are responsible for ensuring compliance with the requirements of public administrations to incorporate innovative drugs into the market. In this way, the specialist who wishes to be part of this sector is obliged to keep up to date with the procedures required to make these drugs available to the client.

For this reason, TECH has created this degree, through which the student will delve into the most avant-garde intricacies of the Market Access in Pharma Biotech. Throughout this academic period, students will delve into the recent processes of authorization and registration of new drugs or learn about the structure of organizations focused on evaluating these drugs. In addition, you will identify cutting-edge strategies to ensure optimal integration of a biopharmaceutical product in the market.

This academic proposal is presented in a 100% online format, which enables students to complete their studies from any device with an internet connection, adapting to their own personal and professional needs. Likewise, you will enjoy teaching through the Relearning method, which allows you to understand complex concepts more efficiently in less time.

Learn about the importance of the Access Market department for the development of biopharmaceutical products"

This postgraduate diploma in Market Access in Pharma Biotech contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of practical cases presented by experts in Pharma Biotech
• The graphic, schematic, and practical content with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connectio

You will delve into the key functions of the market access department and become the most up-to-date expert in the pharmaceutical and biotech environment"

The program's teaching staff includes professionals from the sector who contribute their work experience to this program, in addition to renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

TECH Relearning method allows you to delve deeper into the key aspects of the syllabus at your own pace of study to consolidate your knowledge"

Update yourself 100% online without giving up your professional and personal life"

The purpose of this degree is to provide the physician with the most up-to-date knowledge on the introduction of a new biopharmaceutical product to the market. In this way, they will be prepared to assume fundamental responsibilities in critical areas such as research, development and project management. In addition, they will do so while enjoying the most innovative didactic content in the teaching environment.

You will have specialized readings and a whole series of multimedia resources at your fingertips, that will bring you up to date on new drug evaluations"

General Objectives

• Acquire knowledge about the history of strategic management
• Categorize the different definitions over time
• Evaluate financial efficiency
• Optimize working capital management
• Understand the different types of healthcare systems, such as public, private/private insurance, and managed health care
• Assess unmet patient needs and chronicity management
• Understanding what Market Access is and how the need for this function arises in the pharmaceutical industry
• Know about the structure, organization and functions of the National Health System
• Delve into the steps to be followed to plan the market access of a new drug
• Review the points to be analyzed in a phase prior to the development of the access plan to know the environment and competitors
• Know about the capabilities and ethics of the Coach
• Understand the essence of Coaching and its approach to learning
• Acquire basic knowledge about the fundamental concepts of leadership and its application in the pharmaceutical industry
• Understand and categorize leadership theories, exploring the leadership process and the different existing styles and models
• Achieve an effective tool to achieve results
• Define unique and differentiated value propositions

Specific Objectives

Module 1. Market access (1). Organization and Processes

• Understand what Market Access is and how the need for this function arises in the pharmaceutical industry
• Know about the structure, organization and functions of the National Health System
• Describe the marketing authorization process of a new drug and identify the Spanish and European health authorities involved in the process
• Analyze the national and international health technology assessment agencies
• Identify the agencies that evaluate new drugs, decision makers and influencers
• Describe the price and reimbursement application process
• Differentiate the access processes for hospital drugs and those dispensed in street pharmacies
• Familiarize with traditional and innovative financing schemes
• Know about the processes of public purchase of medicines in the Spanish healthcare system
• Know about the professional profiles assigned to the access department
• Analyze the interaction of Market Access professionals with other departments of the pharmaceutical industry
• Review the latest trends in drug evaluation (Multicriteria Analysis) and drug purchasing

Module 2. Market access (2). Tools and Strategy

• Delve into the steps to be followed to plan the market access of a new drug
• Review the points to be analyzed in a phase prior to the development of the access plan to know the environment and competitors
• Meet and segment Co-Workers
• Develop market access strategy and plans, specifying the timeline and roles involved
• Know how to manage the approach to health authorities for both hospital drugs and street pharmacy drugs
• Know about the requirements for applying for drug financing: official and supplementary documents
• Become familiar with the documents and tools that support the value of the  drug and that will be essential in the negotiation of price and reimbursement with the health authorities, and in the subsequent regional and local access
• Study in depth the elements included in a drug value dossier
• Identify the clinical value of a drug, the value perceived by the patient, and the economic aspect
• Become familiar with the key concepts of pharmaco-economics
• Delve into the economic analysis of a drug, differentiating between partial and complete economic evaluations

Module 3. Digital Health Management: Technological Innovation in the Health Sector

• Understand the different types of healthcare systems, such as public, private/private/insurance, and managed health care
• Assess unmet patient needs and chronicity management
• Analyze the role of cost, effectiveness and safety as determining factors in health care
• Understand the professional-patient relationship and the rights and duties of both
• Analyze the challenges of care pressure and cost management based on ethical principles
• Define the skills and attitudes needed to be an effective professional manager
• Explore leadership and the management of emotional climate and work conflicts
• Utilize timekeeping as a tool for efficient management
• Analyze health spending and outcomes, as well as processes of improvement, innovation and transformation
• Evaluate the use of indicators, benchmarking, clinical guidelines, EDO, claims and pharmacovigilance in healthcare quality

Complete your update through formats such as videos or interactive summaries"