Thanks to TECH you will master the most effective advertising strategies in digital environments with this Postgraduate diploma 100% online"

With the advance of new technologies, communication has become a strategic process in the management of organizations. In this line, advertising helps companies both to build loyalty to the public and to differentiate themselves from competitors. Achieve this successfully, industry professionals must reinvent themselves and use creative techniques to capture the interest of consumers.

For this reason, TECH has designed this program to provide students with the most effective strategies. In this way, they will develop their full creative potential and will be able to design impactful campaigns. To this end, the program addresses both new methods and means to innovate in advertising. It also delves into the creation of inspiring content and addresses the need to effectively implement a social media plan. It also delves into the new creative challenges so that professionals can find the right tactics to face them in the best possible way. 

The academic itinerary has a 100% online methodology, so that students can comfortably enter the program. Thus, the only thing they will need is a device with Internet access to expand their knowledge and become a university expert in Creative Advertising Strategies. In this sense, the training offers its students the most avant-garde methodology in the current market: Relearning. This teaching system is based on the reiteration of the most important contents to guarantee a natural learning process capable of lasting in the students' memory.

Stand out in the advertising sector with the most cutting-edge methodology on the market: Relearning"

This Postgraduate diploma in Creative Advertising Strategies contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Creative Advertising
• The graphic, schematic and eminently practical contents with which it is conceived provide cutting-edge and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Thanks to this Postgraduate diploma you will use innovative advertising techniques to successfully overcome the challenges of the sector"

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations. 

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

With TECH you will manage the main digital techniques to boost creativity and achieve greater reach"

Through this program you will get the most out of social networks such as TikTok, X, Facebook and Instagram"

In its maxim of guaranteeing effective learning, the resources of this Postgraduate diploma are supervised by experts in the advertising industry. In this same line, the teachers have prepared materials that stand out for having the most updated information and the most modern techniques for the graduates to develop their skills. To achieve this, the academic itinerary is supported by the Relearning system. Through this methodology developed by TECH, the most relevant aspects are reiterated to stimulate learning retention. 

Thanks to TECH's resources, you will become a creative expert and will be able to lead teams in the most prestigious companies in the advertising sector"

Module 1. Creative Publicist

1.1. What is Creativity

1.1.1. Definitions
1.1.2. Constantly changing creative models. New technologies, need for greater efficiency
1.1.3. Challenges for creatives in the development of innovative strategies The Benefits of Collaboration
1.1.4. Professions where creativity is in demand
1.1.5. People who stood out for their exceptional creativity

1.2. The best conditions to create. The generation of ideas

1.2.1. Phases of Creativity
1.2.2. Focus on the problem
1.2.3. Relax, enjoy
1.2.4. Make a mistake
1.2.5. Play and techniques to stimulate the game

1.3. The creative subject

1.3.1. Demands on the creative
1.3.2. Stability
1.3.3. The creative's kryptonite
1.3.4. Falling in love with the project
1.3.5. Good or bad creative?
1.3.6. The creative's memory

1.4. Challenges for creatives in the development of innovative strategies

1.4.1. Customer relations: companies, individuals, organizations, territories
1.4.2. Relationships with other stakeholders: suppliers (photographers, planners, speakers, designers...), colleagues, agency managers, artificial intelligence... etc
1.4.3. Relations with consumers
1.4.4. The importance of team building

1.5. The context of a creative project

1.5.1. Market introduction of an innovative product
1.5.2. Strategy for approaching creativity
1.5.3. Complex products or services
1.5.4. Personalized communication

1.6. Types of advertisements. Creative and non-creativeTypes of

1.6.1. Innovative, generic, imitations, etc
1.6.2. Differences between original
1.6.3. Ways to get customers with creativity

1.7. Artistic creativity in communication

1.7.1. 21 reasons to be creative
1.7.2. What we call art in communication
1.7.3. Artistic referents of advertising creativity

1.8. New creative challenges

1.8.1. New channels, technologies, trends, etc
1.8.2. The development of a new format
1.8.3. The need to implement new technologies in an innovative ad
1.8.4. The entry of competitors
1.8.5. Life cycle of an idea
1.8.6. Sustainability, inclusive language

1.9. Trends in advertising creativity

1.9.1. Role of customers in decision making
1.9.2. New methods and media
1.9.3. New Technologies

1.10. Limits of advertising creativity

1.10.1. Access to the most innovative ideas
1.10.2. The cost of a good idea
1.10.3. The relevance of a message
1.10.4. The decision map
1.10.5. Finding the right balance

Module 2. Digital creativity

2.1. What is digital creativity?

2.1.1. Digital technologies to create
2.1.2. Digital techniques to boost creativity
2.1.3. Conclusions

2.2. Differences between digital advertising and digital marketing

2.2.1. Description of digital marketing
2.2.2. Description of digital advertising
2.2.3. Conclusions

2.3. Creativity in digital advertising

2.3.1. Banners
2.3.2. Search Ads
2.3.3. Video ads
2.3.4. Native ads
2.3.5. Social media ads
2.3.6. Display advertising
2.3.7. Augmented reality ads
2.3.8. Email advertisements

2.4. Creativity in digital marketing

2.4.1. Content generation
2.4.2. Relevance and value
2.4.3. Diversity of formats
2.4.4. Positioning as an expert
2.4.5. Frequency and consistency
2.4.6. Measuring results

2.5. SEO (Search Engine Optimization)

2.5.1. Search Engine Optimization
2.5.2. SEO Metrics
2.5.3. Conclusions

2.6. E-mail Marketing

2.6.1. Promotion of products and services
2.6.2. News and relevant information
2.6.3. Follow-up and loyalty
2.6.4. Automation

2.7. Social media marketing

2.7.1. Increased reach and visibility
2.7.2. Fostering a community
2.7.3. Creating inspirational content
2.7.4. Generating leads and conversions
2.7.5. Collaborations with influencers
2.7.6. Feedback and improvement
2.7.7. Branding and authority

2.8. Affiliate marketing

2.8.1. Targeting strategies
2.8.2. Search Tools
2.8.3. How to apply creativity
2.8.4. Examples:

2.9. Influencer Marketing

2.9.1. Targeting strategies
2.9.2. Search Tools
2.9.3. How to apply creativity
2.9.4. Examples:

2.10. Social media plan

2.10.1. Structure and basic content
2.10.2. Creative examples
2.10.3. Conclusions

Module 3. Creativity in social networks

3.1. Creativity in TikTok

3.1.1. Technical aspects of use
3.1.2. How to be creative in TikTok
3.1.3. Examples:

3.2. Creativity in X

3.2.1. Technical aspects of use
3.2.2. How to be creative in X
3.2.3. Examples:

3.3. Creativity on Facebook

3.3.1. Technical aspects of use
3.3.2. How to be creative on Facebook
3.3.3. Examples:

3.4. Creativity on Instagram

3.4.1. Technical aspects of use
3.4.2. How to be creative on Instagram
3.4.3. Examples:

3.5. Creativity on LinkedIn

3.5.1. Technical aspects of use
3.5.2. How to be creative on LinkedIn
3.5.3. Examples:

3.6. Creativity on YouTube

3.6.1. Technical aspects of use
3.6.2. How to be creative on YouTube
3.6.3. Examples:

3.7. Creativity on Whatsapp

3.7.1. Technical aspects of use
3.7.2. How to be creative in Whatsapp
3.7.3. Examples:

3.8. Creativity for blogs

3.8.1. Technical aspects of use
3.8.2. How to be creative in a blog
3.8.3. Examples:

3.9. Creativity for newsletters

3.9.1. Technical aspects of use
3.9.2. How to be creative in a newsletter
3.9.3. Examples:

3.10. Creativity in Wikipedia

3.10.1. Technical aspects of use
3.10.2. How to be creative on Wikipedia
3.10.3. Examples:

Make the most of this opportunity to learn about the latest advances in this subject to apply it to your daily practice"