A complete update that will provide you with the working capacity of a specialist in the field” 

This postgraduate diploma will give you a comprehensive vision of the latest technologies used with Big Data. A very complete compilation of advances, novelties and work tools that will take students through the most intensive path, to prepare them for the current star profile.

Throughout this program the student will learn everything necessary to analyze data, with the development of the different existing techniques. In addition, TECH will show how to capture the information and how to store it properly in each case.

Learn from the best with the most innovative information system and with the security and solvency of the best online university right now 

All the necessary aspects to intervene in data analytics, in a high quality training course"

This postgraduate diploma in Big Data in Companies contains the most complete and up-to-date educational program on the market. The most outstanding characteristics of this program are:

• Practical case studies presented by experts 
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This training has the best teaching material available online or downloadable, to facilitate your study and effort management"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations.

The design of this Program focuses on Problem-Based Learning, by means of which the professional will have to try to solve the different situations of Professional Practice, which will be posed throughout the Program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.   

A very complete training, created with a strong focus on quality and bringing our students to the highest level of skill"

This 100% online postgraduate diploma will allow you to combine your studies with your professional work. You choose where and when to be trained"

The objectives of this postgraduate diploma were established with a basis on realistic and necessary goals for a professional in the sector. Gradually, students will be able to verify their learning and progress in the mastery of the contents so that, at the end, they will have finished a complete process of professional growth.

Realistic, achievable and high-impact goals for your professional training"

General Objectives

• Acquire the skills for strategic project management through the contribution of best practices collected under the PMI, methodologies such as Kimball or a unique methodology in the world: SQuID, developed by a Spanish company who are experts in Big Data 
• Know the legal aspects related to user privacy and their right to protect their data, aspects to be complied with by any system that makes effective use of third party data 
• Understand the need for security in data storage, management and access and know the pillars of information security: integrity, confidentiality, availability and traceability 
• Explore the ethics of data and the possible uses in today's societies 
• Acquire basic knowledge to obtain a vision on the relevance of Marketing in the strategy of any company and how the effective management of data analysis techniques contributes to the definition of more successful strategies to reach the market 
• Learn to accurately define the consumer by learning specific skills and finding and analyzing the necessary information
• Obtain information based on data from searches performed by web users, in order to define a strategy based on realities, i.e. existing data 
• Know how to differentiate the supply, thus providing the ability to think in the same way as the consumer, detecting the attributes he/she wants 
• Expand your scope of knowledge in the use of open sources to combine with other existing data within the organization 
• Learn how a real case of application of the world of Big Data to Marketing works with MasterLead, which provides a tool to assess the probability of a lead to become a customer 
• Offer students a 360° management vision, providing them with a balance between technical and managerial training 
• Enhance management and leadership skills to successfully manage teams and projects 
• Turn the student into a resilient leader through the management of emotions, conflict and crisis, fundamental skills in the current context; but also other skills oriented to decision making, negotiation and change management will be fostered 
• Learn how to use IBM's Many Eyes tool that allows you to create different types of data visualizations such as infographics, maps, word count visualization, bar charts, etc
• Obtain capabilities in three popular libraries such as Google Charts, JQuery plug-ins for visualizations and Data-Driven, also known as D3, one of the most powerful libraries currently on the market 
• Know in depth another set of tools that are widely used in various industries such as Matlab, Tableau, SAS Visual Analytics or Microsoft Power BI, where you will be able to explain the history of a dataset through visualizations  

Specific Objectives

Module 1. Strategic Management of Visual Analytics and Big Data Projects

• Know the best practices in PMI applied to the world of Big Data
  
• Know Kimbal's methodology
  
• Know the SQuID methodology and its applicability in the development of Postgraduate Diploma projects
  
• Identify the applicable legal issues related to the capture, storage and use of user data
  
• Know how privacy can be provided in Big Data
  
• Anticipate the ethical risks and benefits derived from the application of big data techniques that may occur in a real situation
  

Module 2. Client Analysis. Applying Data Intelligence to Marketing

• Know the different types of marketing and how they are applied in organizations and their influence on business strategies
  
• Be able to design a central intelligence system (CRM) for decision support based on data analysis and visualization and focused on the company's own context
  
• Provide an introduction to the web as a massive source of real data based on user searches that can be used in decision making 
  
• Analyze the technologies underlying the various web systems
  
• Develop open source intelligence solutions, exploiting available data sources
  
• Learn about data application to improve marketing and sales in business organizations
  

Module 3. Data-Driven Soft Skills in Strategic Management in Visual Analytics

• Know and develop the Drive profile applied to mass data environments
  
• Understand what they are and why advanced management skills generate differential value in the data scientist
  
• Develop strategic communication and presentation techniques
  
• Know the role of emotional intelligence in the Visual Analytics context
  
• Identify key concepts in Agile Team Management
  
• Develop and empower the Postgraduate Diploma in data-driven organizations
  
• Develop emotional management skills as a key to performance-focused organizations
  

Module 4. Visualization Tools

• Know how to generate diagrams that visually represent the chosen situation from a set of data
  
• Be able to combine the different techniques studied for the design of original visualizations
  
• Know how, starting from a design and a set of previous data, an implementation of a visualization that meets the defined requirements can be carried out
  
• Identify the usability and interactivity needs of a data visualization method and be able to develop a new version of the visualization that improves these aspects
  
• Design a system that combines data capture and storage techniques, as well as data analysis and visualization, to represent existing patterns in that data set

A unique specialization program that will allow you to acquire advanced training in this field"