Advertising, as a cultural manifestation, has the capacity to arouse ideological discourse and to bring about cognitive and behavioral modifications through the use of tools such as persuasion and seduction, which are intrinsic to its own nature, since they are essential to achieve its objectives. Therefore, it is not complicated for us to associate a slogan to an image or colors to a brand, just as companies make use of cultural manifestations and include them in their campaigns, from the impact of covid-19 to #MeToo to the shift towards sustainability, aligning the discourse to socio-cultural issues that concern the world's population. In this sense, the reformulation of ideas that adapt this type of issues stands out, since they are closer to the public, which is the final consumer.