TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

The Postgraduate certificate in Internet Analytics and Metrics has been created with the best possible teaching team, who have put their own professional experience in this field of data analysis into all the teaching material. In this way, students are obtaining a quality education that will serve to catapult their careers and pleasantly increase their professional expectations. 

This program will be your key to access to better positions in your organization, being able to lead even your own data analysis teams”  

Syllabus

This Postgraduate certificate in Internet Analytics and Metrics is an excellent opportunity for all professionals who want to specialize in this field, as they will find a curriculum that meets their requirements. 

During the 150 hours that make up the program, the student will see real cases where the use of Internet analysis and metrics has led to business success, so that the teaching is contextualized and acquired in a much more natural way. 

Thanks to the unique set of skills that students possess upon graduation, they will have a stronger backing with which to reinforce possible candidacies for management positions in data analytics departments, making this an excellent professional opportunity to take advantage of this new market niche. 

This Postgraduate certificate takes place over 6 weeks and is made up of just 1 module:  

Module 1. Internet Analytics and Metrics  

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in Internet Analytics and Metrics completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Internet Analytics and Metrics

1.1. Information Systems for Decision-Making  

1.1.1. Intelligence Management
1.1.2. Data Warehouse
1.1.3. Balanced Scorecard (BSC)

1.2. Web Analysis 

1.2.1. The Fundamentals of Web Analytics
1.2.2. Classical Media vs. Digital Media
1.2.3. The Web Analyst's Basic Methodology

1.3. Google Analytics 

1.3.1. Configuring an Account
1.3.2. Javascript Tracking API
1.3.3. Customized Reports and Segments

1.4. Qualitative Analysis 

1.4.1. Research Techniques Applied in Web Analytics
1.4.2. Customer Journey
1.4.3. Purchase Funnel

1.5. Digital Metrics 

1.5.1. Basic Metrics
1.5.2. Ratios
1.5.3. Setting Objectives and KPIs

1.6. Strategy Analysis Areas 

1.6.1. Web Traffic Acquisition
1.6.2. Activation
1.6.3. Conversion
1.6.4. Loyalty

1.7. Data Science and Big Data 

1.7.1. Intelligence Management
1.7.2. Methodology and Analysis of Large Volumes of Data
1.7.3. Data Extraction, Processing, and Loading

1.8. Web Analytics Tools 

1.8.1. Technological Basis of WA Tool
1.8.2. Logs and Tags
1.8.3. Basic and Ad-hoc Labeling

1.9. Data Visualization 

1.9.1. Viewing and Interpreting Dashboard
1.9.2. Converting Data into a Value
1.9.3. Integrating Sources
1.9.4. Presenting Reports

1.10. Mobile Analytics 

1.10.1. Mobile Measurement and Analysis Methodologies 
1.10.2. Mobile Metrics: Main KPIs
1.10.3. Profitability Analysis
1.10.4. Mobile Analytics

A unique educational experience with which to add more points in your career advancement towards a future with better remuneration and greater prestige”