Thanks to TECH, you will learn the best digital marketing techniques to apply them in the Pharma Biotech sector" 

Digital Marketing in Pharma Biotech plays a fundamental role due to its ability to reach a specific target audience quickly, accurately and in a personalized way. This gives pharmaceutical and biotech companies the opportunity to increase their visibility, strengthen their brand and promote their products efficiently in a highly competitive environment. In addition, it offers a variety of tools and strategies that enable data analysis and campaign performance tracking, facilitating decision making based on tangible results.

In this sense, it is essential to have a professional who is enabled in the latest online marketing trends so that companies can improve their communication efficiency, increase their sales and maximize their economic benefits. Therefore, TECH has created this program, which provides the student with a complete update on this subject. Throughout your educational experience, you will explore the creation of digital marketing strategies according to the segmentation carried out or learn the sophisticated techniques to undertake market research in the Internet environment, among other issues.

Thanks to the fact that this program is taught in a 100% online format, students will be able to update their knowledge in this professional field without having to travel to an academic center. In addition, you will enjoy a wide range of virtual educational resources, such as specialized readings and interactive summaries, which will facilitate your learning process. In addition, TECH's Relearning method will allow you to understand complex concepts more effectively in less time.

Explore the impact that marketing can have on the promotion of pharmaceutical products" 

This postgraduate diploma in Digital Marketing in Pharma Biotech for Nursing contains the most complete and up-to-date scientific program on the market.
Its most notable features are: 

• The development of case studies presented by Pharma Biotech specialists
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection ernet 

You will take advantage of social media to stand out in the Pharma Biotech industry thanks to this program that only TECHcan offer you" 

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the educational year. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts. 

You will master Community Management strategies in the Pharma Biotech digital environment through this 100% online postgraduate diploma"

You will delve into the power of e-detailing and CRM in the digital world and how to apply it to the pharmaceutical industry"

The purpose of this program is to provide the nurse with an update in the digital competencies and skills required in the field of pharmacology and biotechnology. In this way, you will be able to promote products, establish strong relationships with other medical experts or position the brand of pharmaceutical companies in order to achieve growth and success in this highly specialized field. 

You will have at your fingertips interactive summaries and a whole host of multimedia resources with which you will delve into the ins and outs of digital marketing in Pharma Biotech" 

General Objectives

• Acquire knowledge about the history of strategic Management 
• Categorize the different definitions over time 
• Assess financial efficiency  
• Optimize working capital management 
• Understand the different types of health care systems, such as public, private/private insurance, and private health care 
• Assess unmet patient needs and chronicity management 
• Understand what Market Access is and how the need for this function arises in the pharmaceutical industry 
• Know the structure, organization and functions of the National Health System 
• Delve into the steps involved in planning the market access of a new drug 
• Review the points to be analyzed prior to the development of the access plan to understand the environment and competitors 
• Know the capabilities and ethics of the Coach 
• Understand the essence of coaching and its focus on learning 
• Acquire basic knowledge of the fundamental concepts of leadership and their application in the pharmaceutical industry 
• Understand and categorize leadership theories, exploring the leadership process and the different existing styles and models 
• Achieve an effective tool to achieve results 
• Define unique and differentiated value propositions 

Specific Objectives

Module 1. Marketing in Pharma Biotech

• Know the usefulness of market segmentation and levels of approximation
• Differentiate between end-consumer markets and segmentation based on characteristics 
• Elaborate marketing strategies according to the segmentation carried out 
• Understand the importance of pre-positioning to gain competitive advantage 
• Develop differentiation and positioning strategies to achieve business objectives 
• Understand the relevance of information and resources in the commercial environment 
• Know the sources of information and techniques for market research 
• Use tools for survey design and data analysis

Module 2. The Business Plan in The Territory

• Achieve an effective tool to achieve results 
• Define unique and differentiated value propositions 
• Provide real solutions to your customers 
• Set objectives and how to achieve them 
• Obtain all the information necessary to define a plan 
• Achieve sales growth 
• Open up new markets 
• Understand how our market works and provide tools to face it 
• Research and satisfy customer needs 
• Assess competence 

Module 3. Strategic Management in the Pharmaceutical and Biotechnology Industry

• Acquire knowledge about the history of strategic Management 
• Categorize the different definitions over time 
• Delve into levels of strategic direction 
• Understand the 6 types of value generation in the company, using examples from the industry 
• Evaluate performance in the company 
• Analyze the VUCA Environment 
• Apply PESTEL analysis and Porter's 5 Forces analysis 
• Perform SWOT analysis 
• Perform a Value Chain analysis 
• Analyze the company's resources and competencies  

With this program, you will become an expert in analytics and business indicators in digital marketing for Nursing"