Viewers have more and more tools to access information, so Transmedia Narrative is a great option to offer them a higher quality product” 

Communication processes have evolved enormously in recent years thanks to the emergence of new technologies, which have favored a much more personalized consumption of information through different platforms. In the advertising field, many brands have taken advantage of this new trend, creating innovative campaigns of greater interest to the public.  

But with the emergence of so many new platforms on which to access information, it has also been necessary to change the way stories are told. In this sense, U.S. professor Henry Jenkins coined the term Transmedia Narrative in 2003, referring to a new way of telling stories with the use of different media. In this way, it is the users themselves who select different pieces with their own entity in the various channels available to them, but all of them are part of a more complex story. This media convergence provides access to a highly valuable communicative experience.  

With this postgraduate certificate from TECH Global University, the student will be able to deepen in this concept, in addition to obtaining specialized knowledge of everything involved in the use of this type of narratives and the benefits it brings to the brands that put it into practice. For this purpose, they will have free access to all the theoretical and practical contents that will be available on the virtual campus. In addition, thanks to the 100% online format of this program, the students will not have to move to a physical location to continue learning, but will be able to select their time and place of study at their convenience.

Today, the best way to create a brand image is to design stories that resonate with the audience” 

This postgraduate certificate in Transmedia Narratives contains the most complete and up-to-date educational program on the market. Its most notable features are:

• The development of practical cases presented by experts in Communication
• Its graphic, schematic and eminently practical contents are designed to provide theoretical and practical information on those disciplines that are essential for professional practice
• New developments on Transmedia Narratives
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies in Transmedia Narratives
• Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Create different advertising pieces that are part of the same story and offer users a complete communication experience”

Its teaching staff includes professionals from the field of Communication, who contribute their work experience to this program, as well as renowned specialists from prestigious universities and reference societies.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

TECH is a university of the 21st century and, for this reason, is committed to digital teaching as the main method of learning"

Henry Jenkins coined the term Transmedia Narrative, and you will be able to apply it successfully after completing this program"

Thanks to the completion of this postgraduate certificate in Transmedia Narratives, the student will be able to acquire the skills to achieve the professional goal that is proposed within the field of Communication. Therefore, they will be able to develop the skills to create high quality multimedia content that is not only understood as individual pieces, but also as part of a complex project in which the audience has a lot to contribute. This knowledge will be essential to become a communicator or advertising creative of the 21st century, adapted to new technologies and interested in being part of the change in the sector.

Do you want to be part of the leading communication agencies in your country? By studying this program, you will be closer to achieving it”

General Objectives

• Conceptual knowledge and understanding of Transmedia Storytelling and its relevance in different professional fields (advertising, marketing, journalism, entertainment)
• Acquire the fundamentals of transmedia creation, from narrative to production, dynamization in social communities and economic monetization

Specific Objectives

• Master how transmedia storytelling is constructed and how it differs from traditional storytelling
• Internalize, with the help of practical examples, the way to achieve audience involvement in a transmedia project

Learn the differences between traditional and transmedia storytelling and create audiovisual products of greater interest and impact”