After this program, you will be able to work in different markets designing innovative and functional packaging solutions for their products. Start now”

Understanding the role of packaging design in the supply chain is the basis for the generation of ideas. Each sector offers specific conditions and characteristics that the designer must be aware of. Therefore, it is necessary to have an operational vision of design that is complemented with the legal aspects to be taken into account in the environment of the profession and with prototyping and product development techniques that must be applied to packaging.

For example, 65% of consumers in the cosmetics sectors purchase the product for the packaging, abelling and as a continuation of the beauty experience, being this the reason why they are inclined to buy one or another competing product. For its part, jewelry was a pioneer in the phenomenon of Unboxing, its boxes require the elegance and sophistication of the timeless luxury of leather and velvet in intense but traditional colors, among which the brand logo is born, almost always in gold letters.

In the case of the wine and gourmet products sector, it is included within a premium product market, where the sensory consumption experience has to be reflected through design. Taking into account the use of glass, the play of colors and typography, the design of the logo and the secondary packaging for its correct transport and distribution. The FMCG sector requires packaging structures that comply with an original design, but allow the customer to enjoy the product on a daily basis without losing the quality of the content or its properties.

Therefore, design keys will be shown for each of these sectors that will be delved into in this Postgraduate diploma in Packaging Logistics, where the new regulations and design concepts towards a more sustainable packaging, including nanotechnology to regulate the temperature or the replacement of labels by QR codes, among other strategies that will be raised within the syllabus of this program. As a result, a new design professional with technical and human skills that will make them stand out in their work environment.

All this, through the most avant-garde methodology of study 100% online powered by TECH, which gives you the flexibility and quality that today's professional needs to balance their daily schedule, with a new purpose of intellectual improvement. Accompanied by high-level teaching staff that will use numerous multimedia teaching resources such as practical exercises, video techniques, interactive summaries or lectures to facilitate the process.

You will be able to incorporate the techniques of nanotechnology and interactive packaging to the FMCG market as part of a strategy of constant innovation in your designs"

This Postgraduate diploma in Packaging Logistics contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Design, Marketing and Communication
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the process of self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

The technology and Relearning applied in TECH Technology University's study methodology will allow you to acquire skills and knowledge with better results than any other current methodology"

The program’s teaching staff includes professionals from sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Learn how to design the right packaging for gourmet, wine, jewelry, cosmetics and consumer products. With the latest market trends"

With this program you will manage development techniques, product prototyping and testing to apply them to packaging design"

This Postgraduate diploma in Packaging Logistics consists of 4 modules, with exclusive content selected by renowned teachers, which has been distributed in a variety of written and audiovisual formats, so that the professional acquires in a dynamic and comfortable way the tools and specialized knowledge about the new trends in product packaging models for specific market sectors. Taught in a methodology based on Relearning and 100% online that will allow the professional to advance in their specialization at their own pace.

You will have a personalized educational itinerary guided by experts"

Module 1. Jewelry and Cosmetics Packaging

1.1. The Competitiveness of the Cosmetics Sector

1.1.1. Packaging Consumer Needs
1.1.2. The Broad Spectrum of Cosmetic Brands
1.1.3. Packaging Design as a Differential Value in the Cosmetics Sector

1.2. Styles in Cosmetic Design

1.2.1. Feminine Design
1.2.2. Masculine Design
1.2.3. Non-Gender Design

1.3. The Design of Cream and Soap Packaging

1.3.1. Definition of Lines: Round or Square?
1.3.2. Customization of the Front
1.3.3. Bold Patterns vs. Restrained Patterns

1.4. Cream Safety and Protection

1.4.1. Preservation of Antioxidants
1.4.2. The Risks of Poor Packaging
1.4.3. Packaging Opacity?

1.5. Fragrances

1.5.1. Natural Ingredients
1.5.2. Perfume Packaging: Color or Glass
1.5.3. The Structure of the Bottle

1.6. Packaging Design for Make-Up

1.6.1. Illustrations on Shadow Boxes
1.6.2. Special Editions
1.6.3. Floral Style vs. Minimalist Style

1.7. Packaging Trends in the Entire Packaging Process

1.7.1. Outer Packaging-Bag
1.7.2. Inner Packaging-Box
1.7.3. Product Packaging-Bottle

1.8. Creative Experimental Packaging

1.8.1. Jewelry as a Unique Piece
1.8.2. Sophistication and Elegance
1.8.3. The Magical Box

1.9. Color Selection in Jewelry Packaging  Design

1.9.1. The Classic Palette
1.9.2. The Color of Gold and its Symbolism
1.9.3. Metal, a Cold and Colorless Material

1.10. Jewelry Box Designs

1.10.1. Wood Cutting: Edges and Compartments
1.10.2. Fabric or Velvet Lining
1.10.3. Jewelry Presentation Design

1.11. Luxury Jewelry Packaging

1.11.1. Leather Packaging
1.11.2. The Use of Ribbons and Satin
1.11.3. Space for the Logo

Module 2. Gourmet and Wine Packaging

2.1. Fundamentals of Gourmet Packaging

2.1.1. Practical and Aesthetic Design
2.1.2. Use of Glass and Cardboard
2.1.3. The Ergonomics of the Packaging

2.2. Information Architecture

2.2.1. Priority: Aesthetic or Functional
2.2.2. Complementary Values
2.2.3. The Message

2.3. Logo Design

2.3.1. The Isotype
2.3.2. The Isologotype
2.3.3. The Label

2.4. Essential Content for Gourmet and Wine Packaging 

2.4.1. Denomination of Origin
2.4.2. Description of the Product
2.4.3. Specific Quality Seals

2.5. The Properties of Wine and Gourmet Products

2.5.1. Quality Preservation
2.5.2. Flavor Preservation
2.5.3. The Presentation

2.6. The Personality of Gourmet and Wine Brands

2.6.1. Family Inheritance
2.6.2. Inspiring Good Times
2.6.3. The Sense of Taste Enters through the Eyes

2.7. The Label

2.7.1. Types of Paper
2.7.2. Properties of Paper
2.7.3. Additional Information (In Focus: The Use of Recycled Paper in Labels)

2.8. The Cork

2.8.1. Quality of the Cork
2.8.2. Natural Cork, Twin-Top, Agglomerated and Colmated
2.8.3. Printing on the Stopper (Procork, T-Cork, Cava or Multipiece)

2.9. Glass

2.9.1. Models and Shapes of the Glass
2.9.2. Bottle Height and Color
2.9.3. The Design of the Protective Sealing Capsules

2.10. Gourmet Packaging

2.10.1. The Product at a Glance
2.10.2. Clear, Legible and Neat Labeling
2.10.3. Designing Freshness

Module 3. Packaging and Design in Mass Consumption

3.1. Transparency in Food Packaging

3.1.1. Packaging Health
3.1.2. Plastic for Food Wrapping and Biodegradable Materials
3.1.3. Polymers

3.2. New Food Packaging

3.2.1. Biopolymers
3.2.2. Organic Acids
3.2.3. Gas and Temperature Indicators

3.3. Nano Packaging

3.3.1. Nanoparticles
3.3.2. Nanomaterials
3.3.3. Nanoemulsions

3.4. The Present of Mass Consumption Packaging

3.4.1. Active Packaging
3.4.2. Intelligent Packaging
3.4.3. Smart Packaging

3.5. Mass Production

3.5.1. Packaging and Distribution
3.5.2. Primary Packaging
3.5.3. Secondary Packaging (Case: Kellogg's Boxes)

3.6. The Appearance of Mass Consumption

3.6.1. Food Photography
3.6.2. Instructive Illustrations
3.6.3. Efficient Design

3.7. Interactive Packaging

3.7.1. The Functionality of Interactive Packaging
3.7.2. Types of Interactive Packaging
3.7.3. Interactive Relationships

3.8. Food Packaging Design

3.8.1. Shape and Size
3.8.2. Fresh or Processed Foods
3.8.3. Design in Product Labeling

3.9. Commercial Packaging

3.9.1. From Common to Premium
3.9.2. Functional Design with a Twist
3.9.3. Mass Customization

3.10. Assessment of the Packaging Design

3.10.1. Is It Clear What Your Product Is?
3.10.2. Is It an Honest Representation of the Product?
3.10.3. How Will the Product Look in the Store or in 3D?
3.10.4. Versatility

Module 4. Operational Development of Packaging

4.1. ThePackaging Value Chain

4.1.1. Wrapper Life Cycle
4.1.2. Functionality
4.1.3. The Role of Design in the Supply Chain

4.2. Stock Packaging

4.2.1. Storage
4.2.2. Distribution: Tracking and Tracing
4.2.3. The Integration of Operability into the Design

4.3. Retail and E-Commerce

4.3.1. The New Reality of Packaging in Physical Stores
4.3.2. Concept Stores
4.3.3. In-Home Package Design (In Focus: Standardization vs. Personalization)

4.4. Industrial Packaging

4.4.1. Cost Analysis
4.4.2. Limits in Packaging Design
4.4.3. Packaging Process Assessment

4.5. Innovation in Packaging Design

4.5.1. Evolution of the Concept of Packaging
4.5.2. Quality of the Packaging
4.5.3. Shipment Management for Online Channels

4.6. Packaging Strategy

4.6.1. Primary, Secondary and Tertiary Packaging in the Packaging System
4.6.2. Product Manufacturer and Packaging Designer
4.6.3. Decision-Making

4.7. Concept Development

4.7.1. OKR Technique (Objectives and Key Results)
4.7.2. Framing Techniques
4.7.3. Canvas Technique

4.8. The Design Product

4.8.1. Prototyping (Story Map + Live Data)
4.8.2. Testing (Concierge Test  + Usability/Reliability/Behavioral)
4.8.3. Evaluation

4.9. Legal and Regulatory Aspects

4.9.1. Intellectual Property
4.9.2. Forgery
4.9.3. Confidentiality

4.10. The  Packaging Designer's Profession

4.10.1. Stakeholders
4.10.2. Workplace Environment
4.10.3. Work Relationships with Customers

Enrol now and share knowledge with other professionals and experts in the field, providing you with an enriching experience. The future is today”