Improve your knowledge in Design and Marketing of Dental Clinics through this program, where you will find the best didactic material with real case studies. Learn here about the latest advances in clinic management and direction in order to be able to manage quality dental centers"

The Management and Direction of Dental Clinics has aroused growing interest in recent years, especially among professionals who have realized the importance of knowing how to properly manage all the resources they have in their dental clinic, in order to turn it into a business of the future, with a continuity that can only be ensured by applying the appropriate levers of business management. 

In this new environment, the focus on the dental clinic as an organizational structure is particularly strong, and all areas of the field of management and leadership must be addressed and mastered: human resources, marketing, quality, time management, planning and strategy, accounting and costs, etc.

Each company must decide where and with whom it is playing, what resources it has and what it intends to gain from it"

This Postgraduate diploma in Design and Marketing of Dental Clinics contains the most complete and up-to-date scientific program on the market. The most important features of the program include:

• Development of case studies presented by experts in the different specialties related to the Management and Direction of Dental Clinics
• Its graphic, schematic and eminently practical contents, with which they are conceived, gather scientific and rigorous information on those disciplines that are indispensable for professional practice
• New developments on Design and Marketing of Dental Clinics
• Interactive learning system based on algorithms for decision making on problem situations
• Content that is accessible from any fixed or portable device with an Internet connection

This Postgraduate diploma may be the best investment you can make in the selection of a refresher program for two reasons: in addition to updating your knowledge in Design and Marketing of Dental Clinics, you will obtain a certificate from TECH Global University"

It includes in its teaching staff professionals belonging to the field of Management and Direction of Dental Clinics, who pour into this training the experience of their work, in addition to recognized specialists belonging to reference companies, both in the sector and in related sectors.

The multimedia content developed with the latest educational technology will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program to train in real situations.

This program is designed around Problem Based Learning, whereby the physician must try to solve the different professional practice situations that arise during the course. This will be done with the help of an innovative interactive video system developed by renowned experts in the field of Design and Marketing of Dental Clinics and with extensive teaching experience.

The Postgraduate diploma allows training in simulated environments, which provide immersive learning programmed to train for real situations"

We offer you the opportunity to take control of your future and develop your full potential at the head of dental centers and clinics"

The structure of the contents has been designed by a team of professionals from the best dental centers, business centers, companies and universities in the national territory, aware of the relevance of current training to be able to manage successful companies, and committed to quality teaching through new educational technologies.

This Postgraduate diploma in Design and Marketing of Dental Clinics contains the most complete and up-to-date scientific program on the market"

Module 1. Designing Your Dental Clinic

Analysis of the Clinical-Dental Market

1.1. Introduction and Objectives
1.2. Current Situation of the Clinical-Dental Sector

1.2.1. National Scope
1.2.2. International Scope

1.3. Evolution of the Clinical-Dental Sector and its Trends

1.3.1. National Scope
1.3.2. International Scope

1.4. Competitive Analysis

1.4.1. Price Analysis
1.4.2. Differentiation Analysis

1.5. SWOT Analysis

Designing and Validaing Your Business Model

1.6. How to Design the Canvas Model of Your Dental Clinic

1.6.1. Customer Segments
1.6.2. Requirements
1.6.3. Solutions
1.6.4. Channels
1.6.5. Value Proposition
1.6.6. Income Structure
1.6.7. Cost structure
1.6.8. Competitive advantages
1.6.9. Key Metrics

1.7. Method to Validate Your Business Model: Lean Startup Cycle

1.7.1. Case 1: Validating Your Model at the Creation Stage
1.7.2. Case 2: Application of the Method to Innovate With Your Current Model

1.8. The Importance of Validating and Improving the Business Model of Your Dental Practice

What Differential Value Does Our Dental Clinic Offer?

1.9. How to Define the Value Proposition of Our Dental Clinic
1.10. Mission, Vision, and Values

1.10.1. Mission
1.10.2. Vision
1.10.3. Values

1.11. Defining the Target Patient

Key Decisions for the Success of Your Dental Clinic

1.12. Optimal Location of My Clinic

1.12.1. Plant Layout

1.13. Optimal Staff Sizing
1.14. Importance of a Recruitment Model in Line With the Defined Strategy
1.15. Keys for Defining the Price Policy
1.16. External VS Internal Financing
1.17. Strategy Analysis of a Dental Practice Success Story

Module 2. Introduction to Marketing

Marketing as a Differentiating Element in Business Management

2.1. Main Principles of Marketing

2.1.1. Basic Variables of Marketing
2.1.2. The Evolution of the Concept of Marketing
2.1.3. Marketing as an Exchange System

2.2. New Trends in Marketing

2.2.1. Evolution and Future of Marketing

2.3. Emotional Intelligence Applied to Marketing

2.3.1. What is Emotional Intelligence?
2.3.2. How to Apply Emotional Intelligence in Your Marketing Strategy

2.4. Social Marketing and Corporate Social Liability

Ways of Marketing in Dental Clinics

2.5. Internal Marketing

2.5.1. Traditional Marketing (Marketing Mix)
2.5.2. Referral Marketing
2.5.3. Content Marketing

2.6. External Marketing

2.6.1. Operational Marketing
2.6.2. Strategic Marketing
2.6.3. Inbound Marketing
2.6.4. E-mail Marketing
2.6.5. Influencer Marketing

2.7. Internal vs. External Marketing
2.8. Patient Loyalty Techniques

2.8.1. The Importance of Patient Loyalty
2.8.2. Digital Tools Applied to Patient Loyalty

Module 3. Marketing 2.0

The Revolution of Communication

3.1. The Importance of Branding for Differentiation

3.1.1. Visual Identity
3.1.2. The Stages of Branding
3.1.3. Branding as a Differentiaton Strategy
3.1.4. Junk Archetypes to Give Your Brand Personality

3.2. The Dental Clinic’s Website and Corporate Blog

3.2.1. Keys for an Effective and Functional Website
3.2.2. Choice of the Tone of Voice for the Communication Channels
3.2.3. Advantages of Having a Corporate Blog

3.3. Effective Use of Social Networks

3.3.1. The Importance of Strategy in Social Networks
3.3.2. Automation Tools for Social Networks

3.4. Use of Instant Messaging

3.4.1. The Importance of Direct Communication With Your Patients
3.4.2. Channel for Personalized Promotions or Mass Messages

3.5. The Importance of Transmedia Storytelling in Communication 2.0
3.6. How to Create Databases Through Communication
3.7. Google Analytics to Measure the Impact of Your Communication 2.0
3.8. Analysis of the Situation

3.8.1. Analysis of the External Situation
3.8.2. Analysis of the Internal Situation

3.9. Establishing Goals

3.9.1. Key Points for Establishing Goals

3.10. Strategy Selection

3.10.1. Types of Strategies

3.11. Action Plan
3.12. Budgets

3.12.1. Budget Allocation
3.12.2. Forecast of Results

3.13. Control and Monitoring Me

A unique, key and decisive training experience to boost your professional development”