Introduction to the Program

Think about how you would sell a multiplayer adventure videogame. What would you offer to the customers? How would you do it? We'll show you!” 

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One of the most important tasks within a company is to create a marketing campaign. This aims to attract customers who consume the company's product, which in this case would be video games. For this purpose, it is important to learn how to design a Digital Marketing plan, giving priority to customer orientation in order to know what their needs are or what they are looking for to be able to offer it to them. 

To achieve these purposes, this program will teach students to communicate with the customers through digital assets that function as means of communication. Through them, two fundamental things will be transmitted to the customer: a commercial message and an experience. Of course, there are many techniques for this customer acquisition: Search, Display, programmatic advertising, etc. For this reason, all these concepts will be studied in detail so that the graduates know in depth how to work with the market. 

The syllabus of this Postgraduate certificate, has the latest updates and key concepts in Digital Marketing. Also, the teaching staff leading this program is highly qualified for their work with students who wish to join this labor market. Because creating and designing a video game is a complex task, but convincing and analyzing how to distribute it is essential. 

TECH not only has a completely online methodology, but also highly effective teaching practices. This is the case of Storytelling or Realearning, which have already been endorsed by various institutions and personalities in the teaching environment around the world. This program offers an educational proposal adapted to current times, adapting to the students at all times.

Join a pioneering educational proposal that is the future of teaching. The most important is that you achieve your goals when you complete the program”  

This Postgraduate certificate in Digital Marketing in Video Game Companies contains the most complete and up-to-date program on the market. The most important features include: 

  • Practical cases so that learning is carried out in a more direct way 
  • Specialized content on video game development and animation  
  • Theoretical lessons, questions to the experts, debate forums on controversial topics, and individual reflection work
  • Content that is accessible from any fixed or portable device with an Internet connection 

The automation of processes is a vital part of today's companies. We will help you to learn how to put them into practice in the future”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professionals must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

TECH is a leader in learning methodologies, such as Relearning. All of them endorsed by professionals and institutions of great worldwide prestige"

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Learn how to attract customers through different techniques such as SEO or programmatic advertising"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

estudiar tech TECH

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Certificate in Digital Marketing in Video Game Companies

Creating a Digital Marketing campaign is essential to attract customers and increase sales in any company, being an aspect as relevant or more in the video games sector. All the more reason why it is essential to target the customer and know their needs and desires in order to offer them quality products and experiences. In fact, TECH gives you the opportunity to delve into all these aspects through the Postgraduate Certificate in Digital Marketing in Video Game Companies.

Plot the most effective Digital Marketing strategies for your video game company

In this Postgraduate Certificate in Digital Marketing in Video Game Companies, you will go through the design of a Digital Marketing plan and how to communicate with the customer through digital assets. All this in order to convey a commercial message and provide a satisfactory experience. Similarly, you will delve into different techniques for customer acquisition, such as Search, Display or programmatic advertising, among others. Consequently, the syllabus of this Postgraduate Certificate has been updated with the most relevant concepts of Digital Marketing and has a teaching staff highly versed in the subject to guide you in this 100% online academic experience. To do this you will use the advanced content they have developed, presented in formats such as interactive videos, case studies or interactive summaries.