Learn how to manage marketing in the commercial field to obtain unbeatable sales results in video games”

The sales department of any company is a fundamental part of it. With it, the product is distributed and with these sales the final success of the product can be determined. For this, the person in charge of directing the commercial department must take into account several factors that can increase or decrease the sales options. That is why it is essential to have a good knowledge of the video game market and the most current trends in the industry. 

Learning Marketing and Merchandising actions, learning which are the sales modalities or knowing the forecasts and budgets are some of the skills that the student will acquire throughout this program. Through it, they will delve into and specialize in the commercial part in companies dedicated to the creation and distribution of video games. In a high percentage the success of the company dedicated to this field depends on this department, since the reception by the public will be reflected in the sales of the product. And these in turn will be promoted by the techniques used by the company to market it. 

With this program, TECH uses a 100% online methodology that will allow the graduates to study it from the comfort of their home or from any place with internet access. This makes it a flexible option and, therefore, suitable for those who want to combine their studies with their work and personal life. Another feature of the program is that it has a syllabus designed by professionals in the industry who use the latest innovations in education for the correct assimilation of knowledge. An example of this is the Relearning technique, based on the repetition of key concepts, as well as the use of multimedia resources.

Events are a fundamental part of video games. With this postgraduate certificate you will learn how to manage them efficiently through different commercial actions” 

This postgraduate certificate in Commercial Management in Video Game Companies contains the most complete and up-to-date program the market. Its most outstanding features are: 

• Practical cases so that learning is carried out in a more direct way 
• Specialized content on video game development and animation 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

This program has an online repository with all the corresponding material, to learn the concepts and skills of Commercial Management in Video Game Companies”  

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations. 

The design of this program focuses on Problem-Based Learning, by means of which the professionals must try to solve the different professional practice situations that are presented throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Become the director of the commercial department of a video game company and make your company's products become sales successes"

Acquire the relevant skills to develop solid commercial strategies with this postgraduate certificate"

In this program the students will learn everything necessary to develop a quality work activity managing the commercial department of a video game company. Through theoretical concepts and more practical skills, which will be worked throughout this postgraduate certificate, the graduates will be successfully prepared for their future work in this field. 

Know the different methodologies of Digital Sales such as Scrum Sales, Neat Selling or Snap Selling and significantly improve the sales of a video game” 

General Objective

• Learn how to develop marketing and sales strategies in detail 

Specific Objective

• Develop high-commercial competencies in the main processes to increase sales and business development capabilities in video game companies 

Take care of the company's capital so that it can continue to grow, and so your career”