The tourism sector needs professionals who are highly committed to the environment, and, for this reason, TECH offers you the necessary information on the new model of Sustainable Tourism”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

This Professional master’s degree is designed so that the professional can access it whenever they want, from their computer, tablet or cell phone. With no fixed class schedules, students are free to distribute the course load according to their needs and therefore delve deeper into innovation, quality, public management of tourism destinations or consumer behavior. 

The Relearning system used by TECH in its programs reduces the long hours of study that are so common in other methodologies” 

Syllabus

The Professional master’s degree in Sustainable Tourism at TECH Global University is an intensive program that prepares students to face challenges and business decisions. The content of this program is designed to promote the development of managerial skills that enable more rigorous decision making in uncertain environments.

Throughout 1,800 hours of study, students will analyze a multitude of practical cases through individual work, which will allow them to achieve contextual learning that will be very useful to apply what they have learned to the business field. It is, therefore, an authentic immersion in real business situations. 
This university education deals in depth with different areas related to the tourism sector and is designed to specialize professionals who understand Sustainable Tourism from a strategic, international and innovative perspective.

A plan focused on professional progression that prepares students to achieve excellence in leadership and business management in the field of tourism. A program that was created to respond to the needs of the sector, which requires highly qualified personnel. All this, through an innovative content based on the latest trends and supported by the best educational methodology, which will provide students with the skills to solve critical situations in a creative and efficient way. 

Module 1. Planning and Managing Sustainable Tourism Sites
Module 2. Cultural Heritage Management
Module 3. Fundamentals of Marketing
Module 4. Structure of Tourism Markets
Module 5. Interactive Tourism Advertising and Communication
Module 6. Quality Management and Innovation in Tourism
Module 7. Consumer Behavior
Module 8. Advertising and Public Relations
Module 9. Tourism and Local Development Cooperation

Where, When and How is it Taught?

TECH offers the possibility of developing this Professional master’s degree in Sustainable Tourism fully online. Throughout the 12 months of the educational program, the students will be able to access all the contents of this program at any time, allowing them to self-manage their study time.

Module 1. Planning and Managing Sustainable Tourism Sites  

1.1. Tourist System and Tourist Sites 

1.1.1. Tourist System 
1.1.2. Tourism Territoriality 
1.1.3. Most Relevant Tourist Sites 

1.2. Tourism Policy and Sustainability 

1.2.1. Tourism Policy Tools 
1.2.2. General Tourism Plan and Planning 
1.2.3. Sustainability in the Tourism Sector 

1.3. Strategic Planning in the Tourism Sector

1.3.1. Theoretical Analysis on Strategic Planning 
1.3.2. Developing a Strategic Tourism Plan on Site 
1.3.3. Outline and Content of a Strategic Plan 
1.3.4. Developmental Phases 

1.4. Diagnosis, Development and Methodology 

1.4.1. Methodology for the Development of the Diagnosis 
1.4.2. Tourism Resources and Their Types 
1.4.3. Information and SWOT Analysis 

1.5. Model Definition and Development Strategies  

1.5.1. Defining Objectives and Development Model 
1.5.2. Defining Strategies and Lines of Action 

Module 2. Cultural Heritage Management 

2.1. Introduction to Cultural Heritage 
2.2. Heritage Preservation Policies
2.3. Cultural Heritage as an Argument for Tourism
2.4. Tourism Resources, Sites and Markets
2.5. The Importance of the Tourist Guide and Heritage Interpretation

Module 3. Fundamentals of Marketing

3.1. Basic Concepts

3.1.1. Introduction 
3.1.2. Basic Concepts of Marketing 
3.1.3. Stages and Approaches in Marketing 
3.1.4. Utility, Satisfaction and Quality 
3.1.5. Exchanges, Transactions and Relationships 
3.1.6. Concept and Tasks in Commercial Management 
3.1.7. Marketing Tools 

3.2. The Market 

3.2.1. The Concept of Market and Setting       
3.2.2. Market Classification 
3.2.3. Micro-Settings and Specific Settings 
3.2.4. Micro-Settings and General Settings 
3.2.5. The Market and Setting in Marketing Plans 

3.3. Segmentation and Positioning 

3.3.1. Fundamentals and Objectives in Segmentation 
3.3.2. Segmentation Criteria     
3.3.3. Stages in the Segmentation Process 
3.3.4. Commercial Strategy and Segmentation           
3.3.5. Positioning 

3.4. Information Systems and Commercial Research 

3.4.1. The Concept and Application of Commercial Research 
3.4.2. Commercial Research Stages 
3.4.3. Sources of Information   
3.4.4. Types of Commercial Research 
3.4.5. Questionnaires and Sampling 

3.5. Consumer Behavior 

3.5.1. Introduction 
3.5.2. The Process in Purchasing Decisions 
3.5.3. Internal Factors 
3.5.4. External Factors 
3.5.5. Type of Purchase 
3.5.6. Consumer Response 
3.5.7. Consumer Behavior Modelling 

Module 4. Structure of Tourism Markets

4.1. Introduction to Tourism 

4.1.1. Definition of Tourism, Origin and Evolution 
4.1.2. Tourism Definitions 
4.1.3. Types of Tourism 
4.1.4. Tourism Product Life Cycle 
4.1.5. Sustainable Tourism 

4.2. Tourism Over Time 

4.2.1. History of Tourism up to the 20th Century 
4.2.2. Contemporary Tourism (20th and 21st Centuries) 

4.3. Tourism Planning  

4.3.1. The Planning Process for Tourist Sites 
4.3.2. Tourism Planning Instruments: the Tourism Development Plan (TDP) 
4.3.3. Sustainability as a Criteria for Tourism Planning 

4.4. Economics of Tourism 

4.4.1. The Tourism Production Process 
4.4.2. The Importance of the Economic Effects of Tourism 
4.4.3. Tourism Balance of Payments 

4.5. Tourist Arrivals and Departures 

4.5.1. International Tourist Arrivals and Departures 
4.5.2. Tourist Destinations and Issuing Markets 

4.6. Demand for Tourism 

4.6.1. Calculation of Tourism Demand 
4.6.2. Inbound Tourism 
4.6.3. Outbound Tourism 
4.6.4. Factors Conditioning Tourist Demand 
4.6.5. Seasonality of Demand 
4.6.6. Trends in Tourism Demand 

4.7. The Tourist Offer 

4.7.1. Analyzing Tourism Supply 
4.7.2. Tourism Resource Supply: Natural and Cultural 
4.7.3. Tourism Supply Related to Technological Innovations: New Business Models 
4.7.4. Sustainable Tourism Applied to Tourism Supply

4.8. The Company in the Tourism Industry 

4.8.1. Concept of the Tourist Company 
4.8.2. Types of Tourist Companies 
4.8.3. Environment of Tourist Companies 

4.9. Introduction to the Main Tourism Sub-sectors 

4.9.1. Hotel Sector 
4.9.2. Catering Sector 
4.9.3. Travel Agencies and Tour Operators 
4.9.4. Air Transportation 
4.9.5. Complementary Services 

4.10. Structure of the Tourism Market 

4.10.1. Structure of the World Tourism Market: Globalization 
4.10.2. Structure of the International Tourism Market 

Module 5. Interactive Tourism Advertising and Communication

5.1. Introduction: A General Vision of the Internet 

5.1.1. The Transformation of Tourism Business Models 

5.2. Digital Marketing Fundamentals. Digital Strategy

5.2.1. Digital Marketing Strategies for Tourism Companies 

5.3. Social Media and Networks. Facebook. Twitter. Instagram
5.4. Strategy and Content Management. Bloggers. Wordpress. Medium. About.me 
5.5. Digital Metrics. Web 2.0 Analytics
5.6. Mobile and App
5.7. Advertising and Digital Media
5.8. Search Engines SEO. SEM. Google AdSense. Google AdWords
5.9. Communication 2.0. Online Reputation. Community Management
5.10. E-mail Marketing

Module 6. Quality Management and Innovation in Tourism

6.1. Service and Quality Management 

6.1.1. Quality of Service 
6.1.2. Characteristics and Dimensions of Service Quality 
6.1.3. Quality from the Customers' Perspective. Quality Levels 

6.2. Tourism Quality Management 

6.2.1. Quality Management Basics 
6.2.2. Quality Management Systems 
6.2.3. Quality as a Management Tool 
6.2.4. Quality Management Systems 
6.2.5. Total Quality Management Systems 

6.3. Introduction to Quality: Concepts and Evolution 

6.3.1. Service Quality in the Tourism Sector 
6.3.2. Quality Concepts 
6.3.3. Evolution of the Concept of Quality 
6.3.4. Dimensions and Principles of the Concept of Quality 
6.3.5. The Quality Process for Internal and External Customers 

6.4. Main Quality Theories 

6.4.1. Quality Theories applied to the Tourism Industry 
6.4.2. Total Quality Management (Deming) 
6.4.3. Total Quality Management (Juran) 
6.4.4. Total Quality Management (Crosby) 
6.4.5. Total Quality Management (Feigenbaum) 
6.4.6. Total Quality Management (Ishikawa) 
6.4.7. Total Quality Management (Taguchi) 
6.4.8. Total Quality Management (TQM) Applied to the Tourism Sector 

6.5. Quality Costs in Tourism Companies 

6.5.1. Concept and Classification of Costs Associated with Quality 
6.5.2. Costs Arising from Failures  
6.5.3. Reversal of Preventive Activities 
6.5.4. Costs Generated by Monitoring and Evaluations 
6.5.5. The Curve of Total Costs Associated with Quality 
6.5.6. The Importance of the Management of Costs Derived from Quality in the Tourist Industry 

6.6. Analysis, Diagnosis, Planning and Quality Control in the Tourism Industry 

6.6.1. The Process of a Quality Tourism Service 
6.6.2. Design and Implementation of a Quality System in the Tourism Industry 
6.6.3. Phases in the process of Implementing a Quality System 

6.7. Processes for the Implementation of a Quality and Environmental System 

6.7.1. Interpretation of the Standard 
6.7.2. Implementation of Processes and Quality Manuals 
6.7.3. Quality Tools 
6.7.4. Improvement Plans 
6.7.5. Internal and External Audit 

6.8. Tourism Quality 

6.8.1. Quality in State and Regional Tourism Policy 
6.8.2. UNE and ISO Standards in Tourism Quality 
6.8.3. International Tourism Quality Standards 

6.9. Quality Management in Tourism Services 

6.9.1. Tourism Service Quality and Customer Perception 
6.9.2. Techniques to Ascertain Customer Satisfaction 
6.9.3. Online Reputation Management of Suggestions and Complaints 
6.9.4. SERQUAL Model Applied to the Tourist Company 
6.9.5. HOTELQUAL Model 

6.10. Innovation in the Tourism Industry 

6.10.1. Innovation Management 
6.10.2. Introduction to Innovation 
6.10.3. Types of Innovation. Innovation in Management Processes 
6.10.4. Innovation Management: Strategies 
6.10.5. Standardization in R&D&I 

Module 7. Consumer Behavior

7.1. Consumer Behavior and Marketing 

7.1.1. Marketing and Consumer Behavior 
7.1.2. The Study of Consumer Behavior 
7.1.3. The Concept of Consumer Behavior 
7.1.4. The Consumer 
7.1.5. Consumer Behavior and Marketing Mix 
7.1.6. Models of Consumer Behavior 

7.2. External Factors 

7.2.1. External Factors: Macroenvironment vs. Microenvironment 
7.2.2. Demographic Environment 
7.2.3. Economic Environment 
7.2.4. Political-Legal, Environmental and Technological Environment 
7.2.5. Social and Cultural Environment 
7.2.6. Social Classes 
7.2.7. Social Groups 
7.2.8. The Family 
7.2.9. Situational Factors 

7.3. Internal Factors 

7.3.1. Needs, Desires and Motivations 
7.3.2. Perceptions 
7.3.3. Experience and Lessons Learned 
7.3.4. Memory 
7.3.5. Attitudes
7.3.6. Personal Characteristics 

7.4. The Process in Purchasing Decisions 

7.4.1. The Decision Process 
7.4.2. Recognizing Needs 
7.4.3. Information Search 
7.4.4. The Process of Assessing Alternatives 

7.5. Purchase Decisions and Post-Purchase Behavior 

7.5.1. Deciding a Purchase 
7.5.2. Choosing an Establishment and a Brand 
7.5.3. Post-Purchase Processes 
7.5.4. Determining Factors in Satisfaction/Dissatisfaction 

7.6. Trends in Consumer Behavior 

7.6.1. New Social Scenario for a New Consumer 
7.6.2. Types of Buying Behavior    
7.6.3. Styles in Purchasing Decisions 
7.6.4. Level of Consumer Involvement      
7.6.5. Shopping          
7.6.6. Impulse Buying and Compulsive Buying 
7.6.7. The Online Consumer 
7.6.8. Consumerism and Protecting the Consumer 

Module 8. Advertising and Public Relations 

8.1. Advertising and Public Relations: Conceptual Foundations

8.1.1. What Is Persuasive Communication? 
8.1.2. Concept and Dimensions of Advertising and Public Relations

8.2. Historical Approach to Advertising and Public Relations

8.2.1. New and Current Advertising Trends: Current Areas of PR Application 
8.2.2. Sponsorship, Patronage, Lobbing, and Publicity

8.3. Fundamentals in the Advertising System and Process

8.3.1. The Advertising Issuer: The Advertiser and the Advertising Agency
8.3.2. General Process Features 

8.4. The Message in Advertising 

8.4.1. Advertising Messages in Conventional Media

8.5. The Advertising Channel: Media, Support and Forms of Advertising

8.5.1. Conventional Media and Below the Line

8.6. The Receiver in Advertising: The Target Audience

8.6.1. Consumer Behavior: Conditioning Factors

8.7. Foundations of the Advertising Process

8.7.1. Strategic Planning in Advertising
8.7.2. Preliminary Phase: Briefing and Advertising Objectives
8.7.3. Creative Strategy: Media Strategy

8.8. Foundations of Public Relations Systems and Processes 

8.8.1. The Public Relations Broadcaster
8.8.2. Public Relations in Organizations
8.8.3. Public Relations Companies

8.9. The Message in Public Relations

8.9.1. Drafting in Public Relations
8.9.2. Oral Expression in Public Relations

8.10. The Channel in Public Relations 

8.10.1. Personal and Mass Media
8.10.2. The Receptor in Public Relations
8.10.3. Strategic Audiences in Public Relations 

Module 9. Tourism and Local Development Cooperation

9.1. Approaching the Problem of Development 

9.1.1. Basic Concepts
9.1.2. Poverty and Development
9.1.3. Types of Tourism and Sustainability 
9.1.4. North/South Imbalances: Concept of Development
9.1.5. Millennium Development Goals (MDGs) Human rights

9.2. Aid, Actors and Legal Framework for International Development Cooperation 

9.2.1. Historical Evolution of International Development Cooperation
9.2.2. Introduction to International Development Cooperation
9.2.3. Brief History of Development Cooperation Systems

9.3. Tourism: A Tool for International Cooperation  

9.3.1. The Role of Women in International Cooperation Policies
9.3.2. Women's Rights and Integrating Them into AECID's Cooperation Policies
9.3.3. Differences and Similarities between MED and GED
9.3.4. World Women’s Conferences

9.4. Management in the Non-Profit Sector 

9.4.1. Growth in the Non-Profit Sector and Associationism on a Global Scale 
9.4.2. The Non-Profit Sector and Its Organizations: A Classification 
9.4.3. Managing Non-Profit Organizations as Cooperation for Local Tourism Development 

9.5. Strategic Planning in Non-profit Organizations 

9.5.1. Conceptualization 
9.5.2. Step-by-Step Strategic Planning 

9.6. The Impact of Associations on Society 

9.6.1. Contributions to Country Visa Quality and Governance 
9.6.2. Negative Consequences of Third Sector Action 
9.6.3. Collaboration in the Non-Profit Sector 

9.7. Ecotourism as a Cooperation Strategy for Local Development 

9.7.1. Origins of Ecotourism 
9.7.2. Integrating Elements in Ecotourism 
9.7.3. Economic Aspects in Ecotourism 
9.7.4. Participation of the Local Population 

9.8. Ecotourism Planning 

9.8.1. Project Design 
9.8.2. Ecotourism Marketing 
9.8.3. Distribution Channels 
9.8.4. Ecotourist Responsibility 

9.9. Case Studies 

9.9.1. Ethnic Community-Based Tourism: A Case Study in Chiang Rai 
9.9.2. Community Development for Sustainable Tourism 
9.9.3. Tourism in Thailand: Community Approaches and Policies 
9.9.4. Integrating Social Policy Development by the Local Community 
9.10.5. Developing Local Plans: Problems and Benefits of Local Involvement 

The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences"