Sales and Marketing teams need to follow a series of strategies to achieve their company's objectives. Your work as a manager in these areas will be essential to ensure that all processes are followed"

Companies face new challenges every day. Adapting to the changes and demands of the market and striving to be more competitive are tasks that cannot be left aside at any time. To achieve this, it is essential to count on the sales and marketing areas, which are fundamental in any large company seeking greater growth. In this way, getting an effective boost from these departments will allow companies to acquire a great competitive advantage. But to be effective, managers must be clear about their company's objectives and know where to direct their efforts to achieve greater consumer support.

With this in mind, TECH has decided to create this Hybrid professional master’s degree, which offers students a theoretical and practical specialization to learn the most relevant aspects of business and marketing, but above all, it will be a unique opportunity to learn and develop leadership skills that they will have to put into practice during their work. To this end, students will initially access a one-year Master's Degree, which they will study online.

With this curriculum, students will specialize in different aspects related to business, such as Management and leadership, logistics management, market research, commercial management, or the different branches of marketing. Therefore, they will be able to acquire a deep knowledge of everything that surrounds this sector. This program will have a multitude of theoretical and practical resources, multimedia exercises, and an innovative teaching methodology that will favor the student's learning.

Once this part of the course has been passed, the professional will have the opportunity to access an intensive practical stay lasting 3 weeks, in which the student will be part of a real work team, knowing first-hand how the work in the sales and marketing departments is carried out, and the real benefits that these areas bring to their companies. Undoubtedly, this is the most complete program that students can find in the market to access a higher specialization, achieving a high level of competence, which they will be able to put into practice when they enter the labor market.

This specialization will provide you with the keys to access to top management and, therefore, to positions with higher salary expectations"

This Hybrid professional master’s degree in Commercial and Marketing Management (CRO, Chief Revenue Officer) contains the most complete and up-to-date program on the market. The most important features include:

• development of more than 100 case studies presented by experts in of marketing and Commercial Management
• The graphic, schematic and practical contents with which they are conceived, gather Specific information on those disciplines that are essential for professional practice
• Comprehensive systematized action plans in the business field
• Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
• Practical guides for the use of the main Marketing tools
• Special emphasis on the most innovative methodologies for the application of leadership techniques in business
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection
• Furthermore, you will be able to do an internship in one of the best centers in the world

Your managerial skills will allow you to give a boost to your professional career, gaining access to the most internationally renowned companies"

In this Master Hybrid's program, of a professionalizing nature and hybrid learning modality, is aimed at updating professionals specialized in business who require a high level of qualification. The content is based on the latest scientific evidence and organized in a didactic way to integrate theoretical knowledge into daily practice. In this way, the theoretical-practical elements will facilitate the updating of knowledge and will allow decision-making in complex environments.

Thanks to its multimedia content developed with the latest educational technology, they will allow the student to obtain a situated and contextual learning, that is to say, a simulated environment that will provide an immersive learning programmed to prepare in real situations. This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Bet on Digital Marketing as the main method to reach your target audience"

Thanks to the management skills that you will be able to develop with this program, your work teams will achieve greater performance"

Condiciones generales de la capacitación práctica

Las condiciones generales del acuerdo de prácticas para el programa serán las siguientes:

1. TUTORÍA: durante el Hybrid professional master’s degree el alumno tendrá asignados dos tutores que le acompañarán durante todo el proceso, resolviendo las dudas y cuestiones que pudieran surgir. Por un lado, habrá un tutor profesional perteneciente al centro de prácticas que tendrá como fin orientar y apoyar al alumno en todo momento. Por otro lado, también tendrá asignado un tutor académico cuya misión será la de coordinar y ayudar al alumno durante todo el proceso resolviendo dudas y facilitando todo aquello que pudiera necesitar. De este modo, el profesional estará acompañado en todo momento y podrá consultar las dudas que le surjan, tanto de índole práctica como académica.

2. DURACIÓN: el programa de prácticas tendrá una duración de tres semanas continuadas de formación práctica, distribuidas en jornadas de 8 horas y cinco días a la semana. Los días de asistencia y el horario serán responsabilidad del centro, informando al profesional debidamente y de forma previa, con suficiente tiempo de antelación para favorecer su organización.

3. INASISTENCIA: en caso de no presentarse el día del inicio del Hybrid professional master’s degree, el alumno perderá el derecho a la misma sin posibilidad de reembolso o cambio de fechas. La ausencia durante más de dos días a las prácticas sin causa justificada/médica, supondrá la renuncia las prácticas y, por tanto, su finalización automática. Cualquier problema que aparezca durante el transcurso de la estancia se tendrá que informar debidamente y de forma urgente al tutor académico.

4. CERTIFICACIÓN: el alumno que supere el Hybrid professional master’s degree recibirá un certificado que le acreditará la estancia en el centro en cuestión.  

5. RELACIÓN LABORAL: el Hybrid professional master’s degree no constituirá una relación laboral de ningún tipo.

6. ESTUDIOS PREVIOS: algunos centros podrán requerir certificado de estudios previos para la realización del Hybrid professional master’s degree. En estos casos, será necesario presentarlo al departamento de prácticas de TECH para que se pueda confirmar la asignación del centro elegido. 

7. NO INCLUYE: el Hybrid professional master’s degree no incluirá ningún elemento no descrito en las presentes condiciones. Por tanto, no incluye alojamiento, transporte hasta la ciudad donde se realicen las prácticas, visados o cualquier otra prestación no descrita.  

No obstante, el alumno podrá consultar con su tutor académico cualquier duda o recomendación al respecto. Este le brindará toda la información que fuera necesaria para facilitarle los trámites. 

TECH contratará un seguro de responsabilidad civil que cubra cualquier eventualidad que pudiera surgir durante el desarrollo de la estancia en el centro de prácticas”

Seguro de responsabilidad civil

La máxima preocupación de esta institución es garantizar la seguridad tanto de los profesionales en prácticas como de los demás agentes colaboradores necesarios en los procesos de capacitación práctica en la empresa. Dentro de las medidas dedicadas a lograrlo, se encuentra la respuesta ante cualquier incidente que pudiera ocurrir durante todo el proceso de enseñanza-aprendizaje.

Para ello, esta entidad educativa se compromete a contratar un seguro de responsabilidad civil que cubra cualquier eventualidad que pudiera surgir durante el desarrollo de la estancia en el centro de prácticas.

Esta póliza de responsabilidad civil de los profesionales en prácticas tendrá coberturas amplias y quedará suscrita de forma previa al inicio del periodo de la capacitación práctica. De esta forma el profesional no tendrá que preocuparse en caso de tener que afrontar una situación inesperada y estará cubierto hasta que termine el programa práctico en el centro.