MBA in Fashion and Luxury Marketing Management

The concept of luxury is evolving into a new way of marketing exclusivity. Master the strengths thanks to this TECH MBA and you will stand out in the competitive world of fashion" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

This MBA in Fashion and Luxury Marketing Management is developed by the best experts in the industry today, who have poured their knowledge and experience into a complete and up to date syllabus. See the latest developments in the industry and preview what the future of the fashion and luxury sector will be like. Its 100% online format allows students to study at the time and place that best suits their availability, schedules and interests. The program is developed over 12 months and its curriculum is organized into 10 subjects that address everything needed to boost the professional's career in this ever growing sector. 

Did you know that Marie Antoinette was the first influencer? This Executive Master’s Degree explains the history and the keys to the impact of consumerism on fashion through trendsetters" 

Syllabus

Today's highly globalized and competitive environment has forced companies to establish highly efficient work environments that allow them to achieve their objectives. To achieve this, companies must use the best tools to reach a competitive and efficient management level in order to be able to adapt at all times to the needs of the market. This Executive Master’s Degree teaches the necessary tools and knowledge to achieve this adaptation and to be able to compete in the best conditions. 

Due to the need to constantly adapt to the changes that occur in the environment which can be of all kinds, it is necessary for a company to act as an adaptable system. For this reason, it is essential that all professionals even if they are responsible for only one area of the company, are aware of the impact on other areas and, above all, on the end customer. In other words, they must have transversal knowledge. 

The MBA in Fashion and Luxury Marketing Management at TECH Global University is an intensive program that prepares you to master the marketing of select products focused on an exclusive consumer. The content of the program is designed to promote the development of the skills required for this service. 

Thus, this MBA deals in depth with the fundamentals of marketing, the environment in which it is applied and the mastery of the digital universe, enhanced after the impact of covid-19. The best experts in the sector have designed a syllabus with which professionals will develop from a strategic, international and innovative perspective, with the objective that the student will achieve excellence in such a competitive field as fashion and luxury. 

This MBA takes place over 12 months and is divided into 10 modules:

Module 1. Fashion and Luxury in Europe and Asia 
Module 2. Marketing Management in Today's Fashion and Luxury Markets 
Module 3. Customer Centric Strategy & Predictive Marketing
Module 4. Fashion Thinking in Fashion and Luxury Markets
Module 5. New Digital Marketing: Marketing Automation 
Module 6. New Experiences in the Fashion and Luxury World
Module 7. Data driven Marketing for luxury brands 
Module 8. New Interactions in the Luxury and Fashion Markets
Module 9. Artificial Intelligence in the Age of Corporatism
Module 10. Internationalization and New Global Environments in the Fashion Market

Where, when and how is it taught?

TECH offers the possibility of developing this Executive Master’s Degree in MBA in Fashion and Luxury Marketing Management completely online. Over the course of 12 months, you will be able to access all the contents of this program at any time, allowing you to self manage your study time.

Module 1. Fashion and Luxury in Europe and Asia 

1.1. Progress in Europe 

1.1.1. The True Legacy of Luxury 
1.1.2. Appearances as a Social Distinction 
1.1.3. Individualism and Progress 

1.2. Towards a New Luxury 

1.2.1. Art Associated to Luxury 
1.2.2. Italian Style 
1.2.3. Personal Pleasure and Social Pleasure 

1.3. The Impact of Consumerism in France 

1.3.1. Austerity vs. the Joy of Shopping 
1.3.2. Fashion Opinion Leaders: Madame Pompadour 
1.3.3. The Current Keys of the First Influencer: Marie Antoinette 

1.4. The Relevance of Spanish Craftsmanship 

1.4.1. Know How of Spanish Workshops 
1.4.2. Boutiques as Centers of Social Interaction 
1.4.3. The Extension of Luxury to all Social Classes 

1.5. The Influence of the Elites in Industry 

1.5.1. First-Class Citizens and Second-Class Survivors 
1.5.2. Poiret and His Idea of Fashion 
1.5.3. Haute Couture as a Symbol of Distinction 

1.6. A New Woman: A Woman of Fashion 

1.6.1. The End of Uniforms, the End of the War and the Post-War Era 
1.6.2. The Creative Revolution as a Business Model at Chanel 
1.6.3. The Era of the Great Designers: from Dior to Givenchy 

1.7. The Democratization of the Fashion and Luxury Industry 

1.7.1. The Miniskirt 
1.7.2. Superficiality and Personal Pleasure 
1.7.3. Luxury as a Generator of Culture 

1.8. The Legacy of the Asian Market 

1.8.1. The Silent Ostentation of the Asian Emperors 
1.8.2. The Silk Road 
1.8.3. The Opening to the Western World 

1.9. The Sensory Experience in the Middle East 

1.9.1. Treasures of Architecture and Nature: Palaces and Gardens 
1.9.2. The Display of Wealth: The Age of Gold 
1.9.3. Luxury Shopping Malls, Perfumes and Spices 

1.10. Exclusivity: The Dress as a Work of Art 

1.10.1. The Requirements of a Work of Art 
1.10.2. The High Standards of Exclusivity 
1.10.3. Temporary Exhibitions: Luxury as a Historic Testimony and a Showcase for Major Brands

Module 2. Marketing Management in Today's Fashion and Luxury Markets 

2.1. The Luxury Economic System 

2.1.1. Marketing Keys in the Luxury Industry 
2.1.2. Marketing Referents 
2.1.3. Marketing Management 

2.2. Business intelligence 

2.2.1. Strategy and Tactics for the Fashion Market 
2.2.2. The Balance between Short and Long Term 
2.2.3. Talking to Everyone in the Digital Age 

2.3. Sales Drivers and Levers Applied to Today's Industry 

2.3.1. The Marketing Mix and the 4 Ps of Marketing
2.3.2. Porter’s 5 Forces Model
2.3.3. Some Types of Marketing

2.4. The Approach to Competitive Advantage in New Markets 

2.4.1. Luxury & Fashion Markets 
2.4.2. New Competition Trends 
2.4.3. The Significance of Branding in the Fashion Market 

2.5. The Structure of a Specific and Contextualized Marketing Plan 

2.5.1. The Rhythms of Luxury 
2.5.2. Market Metrics 
2.5.3. MART: The Objectives of Success 

2.6. Getting Started: Overcoming the Practical Hurdle 

2.6.1. Steps for Action 
2.6.2. Gantt Chart 
2.6.3. Monitoring, Control and Deviation 

2.7. New Ways of Visualizing and Marketing the Plan 

2.7.1. Presentations for Luxury Brands 
2.7.2. Selection of Audiovisual Resources 
2.7.3. Marketing Intentions 

2.8. A Real Budget for a Fashion and Luxury Brand 

2.8.1. Sales Forecasting as a Lever for the Plan 
2.8.2. Cost Control in a Luxury Product 
2.8.3. The Budget that Fits the Fashion Industry  

2.9. The Right Price for a Product or Service in Today's Industry 

2.9.1. Parameters Influencing the Price of Fashion 
2.9.2. The Decision to Promote the Product 
2.9.3. The Keys to the Outlet Space 

2.10. Mobile Marketing & Gamification 

2.10.1. WhatsApp Marketing in the Luxury Industry 
2.10.2. Videogames as Fashion Sales Scenarios 
2.10.3. From H&M in The Sims 2 Fashion Runway  to Gucci in The Sims 4 

Module 3. Customer Centric Strategy & Predictive Marketing 

3.1. Fashion Engagement 

3.1.1. The Lifestyle of the Luxury Client 
3.1.2. Individual Identity and Brand Projection 
3.1.3. The Impact of Visual Language 

3.2. Commitment to Luxury Customers 

3.2.1. The Lifestyle of the Luxury Client: Values and Priorities
3.2.2. The Dynamics of Consumption in the Luxury World
3.2.3. Discovering Luxury Retail and E-tail

3.3. Trends in Millennials Y Z: Prosumers   

3.3.1. The New Shopping Preferences  
3.3.2. Participation and Prosumer 
3.3.3. Purchasing Habits in the Luxury Industry 

3.4. The New Customer Journey in Fashion and Luxury 

3.4.1. Decision-Making in the Purchase of Luxury Goods 
3.4.2. Information Gathering and the Purchase Decision 
3.4.3. Product Evaluation and After-Sales Service 

3.5. New Preferences of the Luxury Consumers 

3.5.1. The Pace of Fashion Trends 
3.5.2. Consumer Habits in the New Setting 
3.5.3. Who's in Charge in the Luxury Sector? 

3.6. Current Fashion Consumer Behavior Regarding Trends 

3.6.1. Novelty, Trends and Hype 
3.6.2. Macrotrends and Microtrends 
3.6.3. The Diffusion Cycle and Design Innovation Theory 

3.7. Big Data & Predictive Marketing 

3.7.1. Between Art and Science 
3.7.2. Scientific Interpretation of Social Facts 
3.7.3. Predictive Marketing 

3.8. Experiential Marketing in the Perfume Industry 

3.8.1. Beauty as a Gateway to Luxury 
3.8.2. The Multisensory Experience 
3.8.3. Ecocosmetics and Niche Brands 

3.9. Concept Store Dynamics: Off-Product Branding  

3.9.1. Marketing through an Intangible Value 
3.9.2. Art, Culture and Design in a Physical Space 
3.9.3. Digital Format of the User Experience 

3.10. Post-COVID19 Fashion and Luxury Consumer Trends 

3.10.1. Irreversible Changes after the Pandemic 
3.10.2. The Shopping of the Future 
3.10.3. Integrating Technology and Sustainability in the Mind of the New Consumer

Module 4. Fashion Thinking in Fashion and Luxury Markets

4.1. Phygital Management 

4.1.1. Luxury Experience 
4.1.2. Search Resources and SERP Development 
4.1.3. The Brand of Fashion in the Luxury World 

4.2. DNA of the Luxury Brand 

4.2.1. The Business Purpose: The Mission of the Luxury Brand 
4.2.2. The Long Term of Marketing Actions: The Vision 
4.2.3. Brand Attributes and Identity: The Values 

4.3. Digital Media Track 

4.3.1. Organic Reach in the Digital Environment: KDA 
4.3.2. The Creativity of SEM Campaigns 
4.3.3. The Relevance of SMO in the Luxury Industry 

4.4. Luxury E-Commerce  

4.4.1. The Web of Content and an E-Commerce of Sales 
4.4.2. Evolution of Marketing Communication Objectives 
4.4.3. Interaction in Content Creation 

4.5. The Point of Wordpress and Other Static Tools 

4.5.1. Two-Way and Static Communication 
4.5.2. Structure and Composition of Blogs 
4.5.3. The Editorial of Digital Fashion Magazines 

4.6. Inbound Marketing 

4.6.1. Ambient Marketing in the Luxury Environment 
4.6.2. Virtual Realism in Transmedia Storytelling 
4.6.3. Stages in Storytelling Creation 

4.7. Attraction Marketing through Image 

4.7.1. Beauty as a Visual Impulse 
4.7.2. The Storyline in a Brand Story 
4.7.3. How to Become a Reference? 

4.8. Google Trends 

4.8.1. Immediate Content 
4.8.2. The Dynamics of the Most Searched Keywords 
4.8.3. We All Consult Trends: When the Trend Is Not Following the Trend 

4.9. Branding Strategy 

4.9.1. Alignment of Content and Trends 
4.9.2. The Musical Atmosphere in Audiovisual Communication 
4.9.3. Fashion Films 

4.10. Re-Marketing: The Constant Growth of a Brand 

4.10.1. Creativity, Innovation and Invention 
4.10.2. The Balance Between Inspiration and Aspiration in the Fashion Industry 
4.10.3. Post-Covid Rearrangement: Content for the Entire Community 

Module 5. New Digital Marketing: Marketing Automation 

5.1. Marketing Strategy in the Current Industry 

5.1.1. The Communication Process in Relation to Marketing 
5.1.2. Cognitive, Emotional and Social Messages 
5.1.3. The Slogan as a Legacy of Luxury Brands 

5.2. Mass Media to Global Media 

5.2.1. Sources of Transmission of Values: Advertising 
5.2.2. The Formation of the Stereotype from the Prototype 
5.2.3. Storyboard & Global Storyboard 

5.3. Digital Media Ads 

5.3.1. Google Ads Algorithm  
5.3.2. Check Matching Levels 
5.3.3. The Banner  and Display for a Fashion and Luxury Company 

5.4. Branded Content 

5.4.1. Fashion Consumer Preferences 
5.4.2. The Omnichannel Strategy Applied to the Luxury Sector 
5.4.3. Marketing Information in the Luxury Market 

5.5. Personalization of the Fashion and Luxury Sector 

5.5.1. Keywords in the Language of Fashion 
5.5.2. The Messages of Fast and Slow Fashion 
5.5.3. Omnidirectional Communication between Brand and User 

5.6. Email Marketing CRM & Salesforce 

5.6.1. Content Automation 
5.6.2. Segmentation and Message 
5.6.3. Salesforce as an Automation Tool 

5.7. Newsletter Design 

5.7.1. An Efficient and Attractive Structure 
5.7.2. Personalization of Luxury Content 
5.7.3. Frequency of Notifications and Measurement of Impact 

5.8. Virality in the Luxury Industry 

5.8.1. Information Dissemination Strategies 
5.8.2. Real Repositioning 
5.8.3. From Opinion Leaders toi Influencers 

5.9. The Usability of the CMS 

5.9.1. Content Managers 
5.9.2. Stay Up to Date on the Fashion Web 
5.9.3. Prestashop: Luxury Marketing 

5.10. Content Design 

5.10.1. Strategic Scope of the Creative Effort: Create to Convert 
5.10.2. Seasonal Marketing: Predictable Marketing Campaigns 
5.10.3. Flash! Surprise 

Module 6. New Experiences in the Fashion and Luxury World 

6.1. Haute Couture Management 

6.1.1. Fashion Weeksand Haute Couture 
6.1.2. Timing in the Luxury Industry 
6.1.3. Post-Covid Patterns 

6.2. Fashion Event Management 

6.2.1. Luxury Event Management 
6.2.2. National and International Must-Haves 
6.2.3. B2B Evaluation and Return 

6.3. Luxury Fashion Trends 

6.3.1. Slow Fashion: Reinventing Fashion Cycles 
6.3.2. Eco Luxury: When Sustainability Comes into Play 
6.3.3. Strategic KPIs for Sustainable Brands 

6.4. Analytics Marketing 

6.4.1. Situation Diagnosis: A Fashion Brand in the Luxury Market 
6.4.2. Real and Achievable Objectives 
6.4.3. Metrics for Rethinking the Strategy 

6.5. Capacity Analysis Techniques  

6.5.1. Available Resources: Customer Acquisition, Customer Loyalty and Customer Service 
6.5.2. Entrepreneurship Assessment Indicators 
6.5.3. Reality Management and Exploitation 

6.6. From SWOT Analysis to the Blue Ocean 

6.6.1. The Fashion Industry, the Luxury Industry 
6.6.2. Application of SWOT Analysis and Rice Matrix  
6.6.3. The Epicenter of the Blue Ocean 

6.7. Personalized Marketing in the Luxury Market 

6.7.1. Alignment between Client and Campaign 
6.7.2. Key Messages by Customer Type 
6.7.3. The Communication Strategy of Fashion Brands 

6.8. The Omnichannel Orchestra after the Pandemic   

6.8.1. Harmony in Channel Integration 
6.8.2. Optimization of the Offline Channel 
6.8.3. Advantages of the Online Channel  

6.9. From Strategic Thinking to Tactical Actions in Haute Couture 

6.9.1. Tactics Applied to Fashion in the Luxury Sector 
6.9.2. Materializing Thought 
6.9.3. Integration of Tactics into the Strategy as a Whole 

6.10. Metrics for the Evaluation of High Fashion Marketing Campaigns 

6.10.1. The Results, the Impressions in Figures 
6.10.2. Advanced Analysis  
6.10.3. Reformulation of the Strategy

Module 7. Data-Driven Marketing for Luxury Brands 

7.1. The Product Life Cycle through PLM

7.1.1. Product life cycle 
7.1.2. The PLM Tool (Product Lifecycle Management) 
7.1.3. Measuring the Product in Relation to the Brand 

7.2. Strategic KPIs for Identity Analysis in Luxury Brands  

7.2.1. What Can Be Measured in Haute Couture 
7.2.2. Customized Strategic Indicators 
7.2.3. Metrics: Objectives and Errors 

7.3. Inference as the Basis of Big Data 

7.3.1. The Rationale for Enterprise Solutions 
7.3.2. Errors to Avoid When Drawing Inferences 
7.3.3. Inference as the Basis of the Algorithm 

7.4. Statistics Applied to the Luxury Market  

7.4.1. The Structure of Data in Scientific Analysis 
7.4.2. Research Methodology qualitative 
7.4.3. Key Metrics for Perception of Impressions: The Exception 

7.5. Lead Generation and Acquisition 

7.5.1. Google Analytics 
7.5.2. Metrics in the Digital Environment 
7.5.3. Decision-Making Linked to Results 

7.6. The Key to Measurement: Data Interpretation in the Fashion Market 

7.6.1. Guidelines and keys to Large Volumes of Data 
7.6.2. The Effectiveness of "Inferred" Solutions 
7.6.3. The Fashion Consumer's Triangle of Truth 

7.7. Marketing Consulting in the Luxury Industry 

7.7.1. The Hypothesis: Questions and Problems, Answers and Solutions 
7.7.2. The Competitive Environment in Relation to Innovation 
7.7.3. The Success or Eternity of a Luxury Firm 

7.8. How to Move from Predictive Modeling to Prescriptive Modeling in Fashion Branding 

7.8.1. The Brand Behavior Pattern 
7.8.2. The Frequency (F) Map 
7.8.3. Simulation of Innovation Scenarios 

7.9. Dashboard: Marketing Data Visualization with Power Bi 

7.9.1. Presentation of Results 
7.9.2. The Analytical Report 
7.9.3. Microsoft Power Bi 

7.10. Internal Audit & Growth Hacking 

7.10.1. Customized Variables in a Fashion Brand 
7.10.2. Brand Growth through Internal Analysis 
7.10.3. The Untouchables: The Scale of Priorities of a Fashion Brand 

Module 8. New Interactions in the Luxury and Fashion Markets 

8.1. The Role of PR in a Fashion Brand 

8.1.1. Public Relations in the Luxury Industry 
8.1.2. The Gruning and Hunt Models 
8.1.3. PR Model 5 

8.2. The Strategic Message 

8.2.1. The Persuasive Components of Information 
8.2.2. The Role of PR vs. the Role of Marketing and Advertising 
8.2.3. Criteria for Selecting Communication Actions 

8.3. Metrics for PR Analysis 

8.3.1. The Need for Public Relations Monitoring 
8.3.2. Clipping Tools and VPE 
8.3.3. Qualitative Valuation in a Luxury Firm 

8.4. Mistakes to Avoid in the PR Field 

8.4.1. Mass Media Are No Longer the Only Ones 
8.4.2. Excessive Content and Lack of Relevance 
8.4.3. Improvisation vs. Planning 

8.5. New Post Covid Trends in Luxury PR 

8.5.1. More "Social" than Ever, Digital and Personal Interaction 
8.5.2. Emotional Communication and Neuromarketing  
8.5.3. Key Insights of Current Consumers 

8.6. Social Media Marketing 

8.6.1. Internet: The Gateway to Digital Interaction 
8.6.2. Social Network as the Preferred Channel for the Millennial Audience 
8.6.3. Brand Ambassador 

8.7. Digital Power Strategies: Influencer Marketing in Fashion and Luxury 

8.7.1. Influence in the Field of Social Networking 
8.7.2. Managing the New Digital Leaders: Fashion Influencers 
8.7.3. Microinfluencers and Their Growth Plans  

8.8. Consolidation of Audiovisual Content: YouTube and TikTok 

8.8.1. The Growing Market Share of Non-Verbal Communication 
8.8.2. Democratization in the Creation of Audiovisual Contents 
8.8.3. Expectation Management in Audiovisual Content Creation 

8.9. Influencing Communities: Facebook and Instagram

8.9.1. Transversal Communication 
8.9.2. Community Interest 
8.9.3. Emotional Messaging and Empathy Management 

8.10. Personal Brand Strategies: LinkedIn and Twitter 

8.10.1. Great Showcases for Corporate Profiles 
8.10.2. When the Competition Are Your Friends 
8.10.3. The Impact of Headlines: From Depth to Lightness

Module 9. Artificial Intelligence in the Age of Corporatism 

9.1. Corporate Social Responsibility in the Current Context 

9.1.1. The Stakeholder Ecosystem 
9.1.2. The Consumer and the Employee in the Luxury Market 
9.1.3. Social Responsibility as a Precedent for Fashion Brands 

9.2. The Value of Reputation in Luxury Brands 

9.2.1. The Global Effects on the Luxury Market 
9.2.2. Analytics for Globalization 
9.2.3. Corporate Activism and Brand Ambassadors 

9.3. Crisis Management in Fashion Companies 

9.3.1. Types of Crisis 
9.3.2. Contingency Plan 
9.3.3. The Strategic Plan 

9.4. Communication in Times of Crisis 

9.4.1. Spokespersons and the Discourse of Communication Leaders 
9.4.2. The Impact of the Crisis on the Income Statement 
9.4.3. Post-Crisis Actions: Getting back to Normality 

9.5. Sustainability: Brand Growth Strategies 

9.5.1. The Three Dimensions of Sustainability: Social, Environmental and Corporate at MBL 
9.5.2. The Value Chain of the Fashion Industry 
9.5.3. Sustainability Communication: Reporting 

9.6. Sustainability: A Way Out of the Crisis? 

9.6.1. Types of Crisis in Each Area of Sustainability        
9.6.2. Authenticity and Transparency in the Eye of the Public 
9.6.3. Sustainability as Part of the Crisis Solution 

9.7. Digital Transformation in the Fashion Industry 

9.7.1. The Data  
9.7.2. E-commerce 
9.7.3. Innovation 

9.8. The Artificial Intelligence Applied to Luxury  

9.8.1. Machine Learning 
9.8.2. Omni-Channeling and the Phygital Space through the Lens of Artificial Intelligence 
9.8.3. Customized Recommendation Tools 

9.9. The Implementation of Robotics in the Luxury World 

9.9.1. Digital Interaction: A World Without Human Contact 
9.9.2. Chatbotand the Virtual Personal Shopper  
9.9.3. The Digital Experience 

9.10. Virtual Reality of Fashion: New Catwalks 

9.10.1. Definition and Functionality of Virtual Reality 
9.10.2. The Fashion Show with 3D Models 
9.10.3. Virtual Reality Tools in the Luxury Market 

Module 10. Internationalization and New Global Environments in the Fashion Market 

10.1. The Fashion Collection in the Context of Globalization 

10.1.1. Moodboards and International Inspiration 
10.1.2. Factories and Suppliers Worldwide 
10.1.3. Labeling and Packaging in the Age of Globalization 

10.2. The Key to the Value Chain in the Luxury Industry 

10.2.1. From Internationalization to Globalization without Losing Identity 
10.2.2. Adaptation of the Value Chain to Each New Trend 
10.2.3. The Weight of the Links in the Value Chain of a Luxury Brand and a Fashion Brand 

10.3. Strategic Alliances and Partnerships 

10.3.1. Choose Partners 
10.3.2. Collaborations between Designers and Artists 
10.3.3. Capsule Collections 

10.4. Blockchain and the New Logistics Management 

10.4.1. Luxury Logistics and Mechanics of the Production Process 
10.4.2. Retail Distribution and Wholesalers 
10.4.3. Commercialization of Know How 

10.5. The Asian, European and American Consumer 

10.5.1. The French and Italian Model 
10.5.2. The American Model 
10.5.3. The Asian Model 

10.6. Brand Relocation 

10.6.1. Profitability of the Physical Store 
10.6.2. Supply Chain Integration in the Luxury Industry 
10.6.3. Mobile as a Tool for Doing Business 

10.7. Marketplaces in the Luxury Industry 

10.7.1. The Demise of Department Stores and the Rise of Marketplaces 
10.7.2. The Keys to the Future of the Multibrand Channel 
10.7.3. Differential Value and Shopping Experience in Digital Stores 

10.8. The Consolidation of E-commerce as a Global Channel 

10.8.1. Exponential Growth of Digital Sales 
10.8.2. Sales and Marketing Strategies 
10.8.3. The Projection of the Digital Channel 

10.9. Internationalizing Fashion Brands and Planning for Luxury Growth 

10.9.1. Planning Internationalization 
10.9.2. Criteria for the Selection of Foreign Markets 
10.9.3. Strategies for Accessing International Markets 

10.10. Global Growth Strategies 

10.10.1. Brand Licenses 
10.10.2. Concessions or Agents 
10.10.3. Franchises 

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"