You will discover how to create effective business plans and achieve your goals in the pharmaceutical industry"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

This program is intended to meet the professional needs of business experts and, for this reason, will give a thorough and practical understanding of the creation of a business plan in the context of the pharmaceutical and biotechnology industry. Overall, the syllabus will provide students with the tools and knowledge necessary to develop sound and effective business plans, taking into account the key aspects of business strategy, marketing, financial analysis and their successful implementation. 

You will overcome current challenges in the pharmaceutical industry and develop effective business strategies in just 6 weeks of this program"

Syllabus

In order to offer a program of excellence, TECH has developed the Postgraduate certificate in Business Plan in Pharma Biotech. Under these circumstances, the syllabus will begin with an exploration of what a business plan is, its purpose and objectives, and why it is important to develop one and will examine situations in which it is necessary to develop a business plan. 

In addition, the context of the pharmaceutical industry will be analyzed, including the structure of the sector and the key departments in the development of a plan of action, such as the General Management, Marketing, Financial and Regulatory Departments. The current challenges facing the industry will also be explored, as well as the process for defining a business plan. This includes defining objectives, describing the product and its key attributes, identifying information, aligning with strategy, defining time and resources, and establishing results. 

Following this approach, students will be provided with a wide range of teaching resources available in an exclusive virtual library. In addition, the Relearning method will be implemented to ensure enriching and effective learning. Additionally, one of the stand out advantages of this program is its 100% online methodology, which will allow participants to adjust their time flexibly. In this way, it will be possible to access the content at any time and from any place by simply using a device with an Internet connection.

This Postgraduate certificate takes place over 6 weeks and it consists of 1 module. 

Module 1. The Business Plan in The Territory

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Business Plan in Pharma Biotech completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. The Business Plan in The Territory

1.1. Business Plans

1.1.1. What is a Business Plan?
1.1.2. Purpose and Objectives of Business Plans
1.1.3. Why Is It Important to Make a Business Plan?
1.1.4. When Should We Make a Business Plan?

1.2. Pharmaceutical Industry Context

1.2.1. Structural Situation of The Pharmaceutical Industry
1.2.2. Key People and Departments in The Development of a Plan of Action:
1.2.3. General Management

1.2.3.1. Sales Management
1.2.3.2. Marketing Department
1.2.3.3. Medical Department
1.2.3.4. Financial Department
1.2.3.5. Regulatory Department

1.2.4. Current Challenges Facing The Pharmaceutical Industry

1.3. Stages for Defining a Business Plan

1.3.1. Define Objectives
1.3.2. Product Description: Key Attributes
1.3.3. What Information Do I Need to Make a Plan?
1.3.4. Alignment with Strategy
1.3.5. Define Timings
1.3.6. Define Resources
1.3.7. Establish Results

1.4. Business and Marketing Plan

1.4.1. Business Resources to Set Up a Plan
1.4.2. Choice of the Plan According to Our Objective
1.4.3. Marketing Strategy: Alignment
1.4.4. Marketing Resources as Leverage

1.5. Customer Analysis

1.5.1. Customer Relationship Management
1.5.2. Identify Customer Needs
1.5.3. Communication With Client
1.5.4. Conclusions

1.6. Competitive Analysis

1.6.1. Market Segmentation
1.6.2. Competitive Analysis of Your Product
1.6.3. Commercial Strategies vs The Competition
1.6.4. Expansion Plans
1.6.5. Defense Plans

1.7. Economic Analysis of The Business Plan

1.7.1. Estimation of Costs and Objectives
1.7.2. Investment Sources and Strategies
1.7.3. Financial Risk Analysis
1.7.4. Return on Investment Assessment

1.8. Implementation and Follow-Up of the Business Plan

1.8.1. Business Plan Agenda
1.8.2. Process Monitoring and Review Mechanisms According to Evolution
1.8.3. KPI: Objective Performance Indicators
1.8.4. Conclusions

1.9. Final Analysis of The Business Plan

1.9.1. Compliance with Deadlines
1.9.2. Analysis of Results
1.9.3. Budget Analysis

1.10. Pharma Biotech  Marketing Plan

1.10.1. Market Analysis
1.10.2. Competition
1.10.3. Target Audience
1.10.4. Brand Position

A unique specialization experience, key and decisive to boost your professional development and make the definitive leap"