You will master the most innovative market techniques and strategies in just 12 months, thanks to this hybrid professional master’s degree that only TECH can offer you” 

An exhaustive knowledge of the market, as well as of the public to which a company is going to direct its product or service, is fundamental for any business strategy that seeks maximum profitability based on the optimization of processes such as data collection, conducting interviews, researching the spatial-temporal context in which the action is going to be carried out, etc. All this will favor the launching of personalized campaigns adapted to the client's needs, guaranteeing the achievement of financial objectives and increasing profits.  

However, many companies do not have a managerial profile to lead these tasks and, being aware of their importance, they are trying to incorporate highly qualified professionals to their staff who can perform as such. With the aim of allowing graduates to apply for these jobs, TECH has developed this hybrid professional master’s degree in Market Research and Techniques Management. 

It is a multidisciplinary program distributed over a whole year and includes not only 1500 hours of the best theoretical and additional material in 100% online format, but also 120 hours of internship in a prestigious international company. Thanks to the course of this program, the graduate will be able to acquire specialized knowledge on Management and competitive business strategies based on the trends of the sector in which the activity will be developed. In addition, they will learn in detail the most innovative and effective qualitative and quantitative techniques that are being used by large entities to position themselves as leaders in their industry.  

Therefore, this program is the best option that the specialist will find to adapt their profile to the current labor demand, being able to implement to their resume a diploma endorsed by the prestige and reputation of a great academic center such as TECH.  

You will become an expert in strategic management and organizational design through the exhaustive study of the most cutting-edge plans and strategies in the Marketing sector” 

This ##ESTUDIO## in Market Research and Techniques Management contains the most complete and up-to-date program on the market. Its most outstanding features are:

• Development of more than 100 cases presented by marketing professionals who are experts in the management of projects related to market research 
• The graphic, schematic and practical contents with which they are conceived, gather information on those disciplines that are essential for professional practice 
• Preparation of structured reports in accordance with current regulations and based on the most effective market research applications 
• Exhaustive assessment of action plans in probability and non-probability sampling 
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments. 
• Content that is accessible from any fixed or portable device with an Internet connection 
• Furthermore, they will be able to carry out an internship in a leading company in the sector 

An unparalleled opportunity to enhance your leadership skills through in-depth knowledge of competitive positioning of the company” 

This Master's program, which has a professionalizing nature and a blended learning modality, is aimed at updating the Marketing professionals who perform their functions in any business area, and who require a high level of qualification. The contents are based on the latest evidence in the sector, and are oriented in a educational way to integrate theoretical knowledge into strategic practice, and the theoretical-practical elements will facilitate the updating of knowledge and will allow decision-making in the management and direction of projects. 

Thanks to its multimedia content, developed with the latest educational technology, specialist will benefit from situated and contextual learning, namely, a simulated environment that will provide immersive learning programmed to learn in real situations. This program is designed around Problem-Based Learning, whereby the physician must try to solve the different professional practice situations that arise during the course. For this purpose, the student will be assisted by an innovative interactive video system created by renowne

A program designed by experts in Marketing and adapted to the most avant-garde pedagogical methodology, so that you don't have to invest extra hours in memorizing"

Guaranteed 150 hours of internship in a large company is one of TECH's ways of demonstrating its commitment to the professional growth of its graduates"

The professional of today and of the future must be more and more up-to-date with the constant updates and new working methods that arise. In the case of a discipline as demanded as Market Research, it is necessary to have a highly qualified profile to be able to apply for the job improvements that are desired in such a competitive and global world. That is why this hybrid professional master’s degreeof TECH contains a very complete syllabus that will allow students to update their knowledge in the most effective techniques and tools for qualitative and quantitative data collection.

An exclusive learning opportunity that combines 2 effective learning methods: 100% online Relearning and on-site internship” 

1. Updating from the latest technology available

The area of market research has experienced a great advance in recent years. New automated systems based on artificial intelligence allow users to establish much more effective and agile study patterns. Processes have been facilitated and modernized, so the professional must keep up with them. The objective of this program is precisely that the Marketing specialist acquires a new vision of everything that their work environment requires. 

2. Gaining In-Depth Knowledge from the Experience of Top Specialists

From the design of the hybrid professional master’s degree, as far as the syllabus and its content are concerned, a number of experts in marketing, market research and project development have been involved, who have invested all their experience in each of the sections. In addition, the internship part in the reference company also has a highly qualified team that will share new methods used in the sector and the student will learn innovative ways to apply market research. 

3. Entering first-class corporate environments

Following the same approach of excellence considered for the development of the theoretical part, TECH carefully selects the workplaces for this program. The idea is that the student makes the most of the 3 weeks of study within the company or organizational environment, applying market research effectively with real experts who will indicate the new approach they are looking for. 

4. Combining the Best Theory with State-of-the-Art Practice

The innovative way of combining the theoretical and practical aspects of this program provides the student with an enriching and unique experience. There is no other program like this in today's educational market and TECH makes it possible because it understands the needs of today's professional who needs to interact in real work environments to improve their skills and abilities. 

5. Expanding the Boundaries of Knowledge

Thanks to TECH's focus on providing differentiation in each of its programs, it does not limit itself to choosing only national companies or institutions, but also international ones, so that students can acquire a different perspective according to their ideals and objectives. Therefore, with this program there are no frontiers for learning. Wherever you are and wherever you want to go, this hybrid professional master’s degree program opens up multiple opportunities.  

You will have full practical immersion at the center of your choice"