This program is the best option you can find to specialize in Communication Company Organization, Management and Policies"

This Postgraduate diploma in Communication Company Organization, Management and Policies has been carefully selected in order to provide the most up-to-date and relevant information in the business sector, which in turn combines journalistic knowledge. 

This Postgraduate diploma provides students with specific tools and skills to successfully develop their professional activity in the broad environment of the Communication Company Organization, Management and Policies. It works on key skills such as knowledge of the reality and daily practice in the media and develops responsibility in monitoring and supervision of their work, as well as communication skills within the essential teamwork.

This program is designed to provide online specialization that provides all the theoretical and practical knowledge of a high-level program. Presented through high-quality multimedia content, analysis of clinical cases prepared by experts, master classes and video techniques that allow the exchange of knowledge and experience, maintain and update the skills of its members, create protocols for action and disseminate the most important developments in the specialty.

With this online program, students can organize their time and pace of learning, adapting it to their schedules, in addition to being able to access the contents from any computer or mobile device.

Don't miss the opportunity to study this Postgraduate diploma in Communication Company Organization, Management and Policies with us. It's the perfect opportunity to advance your career"

This Postgraduate diploma inCommunication Company Organization, Management and Policies contains the most complete and up-to-date educational program on the market. The most important features include:

• Case studies presented by experts in Communication Company Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in Communication Company Management
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This Postgraduate diploma is the best investment you can make when choosing a refresher program to update your existing knowledge of Communication Company Organization, Management and Policies”

The teaching staff includes professionals from the communication sector, who bring their experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. The professional will be assisted by an innovative interactive video system created by renowned and experienced experts in Communication Company Management.

This 100% online program will allow you to combine your studies with your professional work while increasing your knowledge in this field"

This program comes with the best educational material, providing you with a contextual approach that will facilitate your learning"

The structure of the contents has been designed by the best professionals in Communication Company Management, with extensive experience and recognized prestige in the profession.

This Postgraduate diploma in Communication Company Organization, Management and Policies contains the most complete and up-to-date scientific program on the market”

Module 1. Organization, Management and Company Policies

1.1. Organizational Structure

1.1.1. Main Coordination Mechanisms
1.1.2. Departments and Organization Charts
1.1.3. Authority and Responsibility
1.1.4. Empowerment

1.2. Organisational Design

1.2.1. Organizational Design Concept
1.2.2. Organizational structure
1.2.3. Types of Organizational Designs

1.3. Strategic Human Resources Management

1.3.1. Job Design, Recruitment, and Selection
1.3.2. Training and Career Development
1.3.3. Strategic Approach to People Management
1.3.4. Design and Implementation of Personnel Policies and Practices

1.4. Financial Management

1.4.1. Sector Opportunities and Threats
1.4.2. The Concept of Value and Value Chain
1.4.3. Scenario Analysis, Decision-Making and Contingency Planning

1.5. Fundamentals of Commercial Management

1.5.1. Internal and External Analysis. SWOT Analysis
1.5.2. Sector and Competitive Analysis
1.5.3. CANVAS Model

1.6. Product Management

1.6.1. Product Classifications
1.6.2. Differentiation
1.6.3. The Design
1.6.4. Luxury
1.6.5. Environmental Issues

1.7. Pricing Principles

1.7.1. Introduction to Pricing
1.7.2. Stages in Pricing

1.8. Distribution Channel Management

1.8.1. Concept and Functions of Commercial Distribution
1.8.2. Design and Management of Distribution Channels

1.9. Advertising Communication

1.9.1. Integrated Marketing Communication
1.9.2. Advertising Communication Plan
1.9.3. Merchandising as a Communication Technique

1.10. E-Commerce

1.10.1. Introduction to E-Commerce
1.10.2. Differences between Traditional Commerce and E-commerce
1.10.3. Technological e-Commerce Platforms

Module 2. Communication Company Management

2.1. The Industries of Communication

2.1.1. Mediamorphosis
2.1.2. Digital Transformation
2.1.3. Cybermedia

2.2. Legal and Economic Structure of Communication Enterprises

2.2.1. Individual Entrepreneur
2.2.2. Trading Companies
2.2.3. Media Conglomerates

2.3. Structure, Administration and Challenges of Management

2.3.1. Departmental Structure in Communication Management
2.3.2. Current Trends in Management Models
2.3.3. Integration of Intangibles
2.3.4. Communication Department Challenges

2.4. Strategic Analysis and Competitiveness Factors

2.4.1. Analysis of the Competitive Environment
2.4.2. Competitiveness Determinants

2.5. Business ethics

2.5.1. Ethical Behavior in Companies
2.5.2. Deontology and Ethical Codes
2.5.3. Fraud and Conflicts of Interest

2.6. The Importance of Marketing in Communication Companies

2.6.1. Marketing Strategies in Traditional Media
2.6.2. Impact of Social Networks on the Media Agenda

2.7. Strategic Thinking and Systems

2.7.1. The Company as a System
2.7.2. Strategic Thinking Derived from Corporate Culture
2.7.3. The Strategic Approach From a People Management Perspective

2.8. Branding

2.8.1. The Brand and Their Functions
2.8.2. Branding
2.8.3. Brand Architecture

2.9. Creative Strategy Formulation

2.9.1. Explore Alternative Strategies
2.9.2. Counter Briefing or Creative Briefing
2.9.3. Branding and Positioning

2.10. Design of a Crisis Manual/Crisis Communication Plan

2.10.1. Preventing the Crisis
2.10.2. Managing Crisis Communication
2.10.3. Recovering from the Crisis

Module 3. Strategic and Corporate Communication

3.1. Communication in Organizations

3.1.1. Organizations, People and Society
3.1.2. Historical Evolution of Organizational Behavior
3.1.3. Bidirectional Communication

3.2. Trends in Business Communication

3.2.1. Generation and Distribution of Corporate Content
3.2.2. Business Communication on the Web 2.0
3.2.3. Implementation of Metrics in the Communication Process

3.3. Integral Communication Plans

3.3.1. Audit and Diagnosis
3.3.2. Elaboration of Communication Plan
3.3.3. Measuring results: KPIs and ROI

3.4. Internal Communication

3.4.1. Motivational Programs, Social Action, Participation and Training with HR
3.4.2. Internal Communication Support and Tools
3.4.3. Internal Communication Plan

3.5. External Communication

3.5.1. External Communication Actions
3.5.2. The Need for Communication Offices

3.6. Reputation Management

3.6.1. Corporative Reputation Management
3.6.2. Focus on Brand Reputation
3.6.3. Leadership Reputation Management

3.7. Digital Communication and Reputation

3.7.1. Online Reputation Report
3.7.2. Netiquette and Good Practices on Social Media
3.7.3. Branding and Networking 2.0

3.8. Communication in Crisis Situations

3.8.1. Definition and Types of Crises
3.8.2. Phases of the Crisis
3.8.3. Messages: Contents and Moments

3.9. Lobbies and Pressure Groups

3.9.1. Opinion Groups and Their Actions in Businesses and Institutions
3.9.2. Institutional Relations and Lobbying
3.9.3. Areas of Intervention, Regulatory Instruments, Diffusion Strategies and Media

3.10. Corporate Brand Strategy

3.10.1. Public Image and Stakeholders
3.10.2. Corporate Branding Strategy and Management
3.10.3. Corporate Communication Strategy in Line with Brand Identity

This program will allow you to advance in your career comfortably"