This program is the best option you can find to specialize in Business Communication Strategy”

A business strategy is a methodology that seeks to achieve an objective through a strategic action plan for each functional area of the organization.

The teaching team of this Postgraduate diploma in Business Communication Strategy has made a careful selection of each of the topics of this program to offer the student a study opportunity as complete as possible and always linked to current events.

This Postgraduate diploma provides students with specific tools and skills to successfully develop their professional activity in the broad environment of Business Communication Strategy. It works on key skills such as knowledge of the reality and daily practice in the media and develops responsibility in monitoring and supervision of their work, as well as communication skills within the essential teamwork.

This program is designed to provide 600 hours of online study, and all theoretical and practical knowledge is presented through high-quality multimedia content, analysis of clinical cases prepared by experts, master classes and video techniques that allow the exchange of knowledge and experience, maintain and update the educational level of its members, create protocols for action and disseminate the most important developments in the specialty.

Do not miss the opportunity to study this Postgraduate diploma in Business Communication Strategy with us. It's the perfect opportunity to advance your career”

This Postgraduate diploma in Business Communication Strategy contains the most complete and up-to-date program on the market. Its most notable features are:

• Case studies presented by experts in Communication Company Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in Communication Company Management
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This Postgraduate diploma is the best investment you can make when choosing a refresher program to update your existing knowledge in Business Communication Strategy”

The teaching staff includes professionals from the communication sector, who bring their experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. The professional will be assisted by an innovative interactive video system created by renowned and experienced experts in Communication 
Company Management.

This specialisation comes with the best didactic material, providing you with a contextual approach that will facilitate your learning"

This 100% online Postgraduate diploma will allow you to balance your studies with your professional work while increasing your knowledge in this field"

The structure of the contents has been designed by the best professionals in Communication Company Management, with extensive experience and recognized prestige in the profession.

This Postgraduate diploma in Business Communication Strategy contains the most complete and up-to-date scientific program on the market”

Module 1. Business Strategy

1.1. Strategic Management

1.1.1. The Concept of Strategy
1.1.2. The Process of Strategic Management
1.1.3. Approaches in Strategic Management

1.2. Planning and Strategy

1.2.1. The Plan in a Strategy
1.2.2. Strategic Positioning
1.2.3. Strategy in Companies
1.2.4. Planning

1.3. Strategy Implementation

1.3.1. Indicator Systems and Process Approach
1.3.2. Strategic Map
1.3.3. Differentiation and Alignment

1.4. Corporate Strategy

1.4.1. The Concept of Corporate Strategy
1.4.2. Types of Corporate Strategies
1.4.3. Corporate Strategy Definition Tools

1.5. Digital Strategy

1.5.1. Technology Strategy and its Impact on Digital Innovation
1.5.2. Strategic Planning of Information Technologies
1.5.3. Strategy and The Internet

1.6. Corporate Strategy and Technology Strategy

1.6.1. Creating Value for Customers and Shareholders
1.6.2. Strategic IS/IT Decisions
1.6.3. Corporate Strategy vs Technology and Digital Strategy

1.7. Competitive Strategy

1.7.1. The Concept of Competitive Strategy
1.7.2. Competitive Advantage
1.7.3. Choosing a Competitive Strategy
1.7.4. Strategies Based on the Strategic Clock Model
1.7.5. Types of Strategies according to the Industrial Sector Life Cycle

1.8. Marketing Strategy Dimensions

1.8.1. Marketing Strategies
1.8.2. Types of Marketing Strategies

1.9. Sales Strategy

1.9.1. Sales Methods
1.9.2. Acquisition Strategies
1.9.3. Service Strategies

1.10. Social Business

1.10.1. Web 2.0 Strategic Vision and its Challenges
1.10.2. Convergence Opportunities and ICT Trends
1.10.3. How to Monetize Web 2.0 and Social Media
1.10.4. Mobility and Digital Business

Module 2. Communication Company Management

2.1. The Industries of Communication

2.1.1. Mediamorphosis
2.1.2. Digital Transformation
2.1.3. Cybermedia

2.2. Legal and Economic Structure of Communication Enterprises

2.2.1. Individual Entrepreneur
2.2.2. Trading Companies
2.2.3. Media Conglomerates

2.3. Structure, Administration and Challenges of Management

2.3.1. Departmental Structure in Communication Management
2.3.2. Current Trends in Management Models
2.3.3. Integration of Intangibles
2.3.4. Communication Department Challenges

2.4. Strategic Analysis and Competitiveness Factors

2.4.1. Analysis of the Competitive Environment
2.4.2. Competitiveness Determinants

2.5. Business ethics

2.5.1. Ethical Behavior in Companies
2.5.2. Deontology and Ethical Codes
2.5.3. Fraud and Conflicts of Interest

2.6. The Importance of Marketing in Communication Companies

2.6.1. Marketing Strategies in Traditional Media
2.6.2. Impact of Social Networks on the Media Agenda

2.7. Strategic Thinking and Systems

2.7.1. The Company as a System
2.7.2. Strategic Thinking Derived from Corporate Culture
2.7.3. The Strategic Approach From a People Management Perspective

2.8. Branding

2.8.1. The Brand and Their Functions
2.8.2. Branding
2.8.3. Brand Architecture

2.9. Creative Strategy Formulation

2.9.1. Explore Alternative Strategies
2.9.2. Counter Briefing or Creative Briefing
2.9.3. Branding and Positioning

2.10. Design of a Crisis Manual/Crisis Communication Plan

2.10.1. Preventing the Crisis
2.10.2. Managing Crisis Communication
2.10.3. Recovering from the Crisis

Module 3. Strategic and Corporate Communication

3.1. Communication in Organizations

3.1.1. Organizations, People and Society
3.1.2. Historical Evolution of Organizational Behavior
3.1.3. Bidirectional Communication

3.2. Trends in Business Communication

3.2.1. Generation and Distribution of Corporate Content
3.2.2. Business Communication on the Web 2.0
3.2.3. Implementation of Metrics in the Communication Process

3.3. Integral Communication Plans

3.3.1. Audit and Diagnosis
3.3.2. Elaboration of Communication Plan
3.3.3. Measuring results: KPIs and ROI

3.4. Internal Communication

3.4.1. Motivational Programs, Social Action, Participation and Training with HR
3.4.2. Internal Communication Support and Tools
3.4.3. Internal Communication Plan

3.5. External Communication

3.5.1. External Communication Actions
3.5.2. The Need for Communication Offices

3.6. Reputation Management

3.6.1. Corporative Reputation Management
3.6.2. Focus on Brand Reputation
3.6.3. Leadership Reputation Management

3.7. Digital Communication and Reputation

3.7.1. Online Reputation Report
3.7.2. Netiquette and Good Practices on Social Media
3.7.3. Branding and Networking 2.0

3.8. Communication in Crisis Situations

3.8.1. Definition and Types of Crises
3.8.2. Phases of the Crisis
3.8.3. Messages: Contents and Moments

3.9. Lobbies and Pressure Groups

3.9.1. Opinion Groups and Their Actions in Businesses and Institutions
3.9.2. Institutional Relations and Lobbying
3.9.3. Areas of Intervention, Regulatory Instruments, Diffusion Strategies and Media

3.10. Corporate Brand Strategy

3.10.1. Public Image and Stakeholders
3.10.2. Corporate Branding Strategy and Management
3.10.3. Corporate Communication Strategy in Line with Brand Identity

Module 4. Market and Communication Environments

4.1. Company's Macro-Environment

4.1.1. Concept of Macro-Environment
4.1.2. Macro-Environment Variables

4.2. Company's Micro-Environment

4.2.1. Approach to the Concept of Micro-Environment
4.2.2. Actors in the Micro-Environment

4.3. New Competitive Environment

4.3.1. Technological Innovation and Economic Impact
4.3.2. Knowledge Society
4.3.3. The New Consumer Profile

4.4. Knowing the Market and the Consumer

4.4.1. Open Innovation
4.4.2. Competitive Intelligence
4.4.3. Competitive Economy

4.5. The Market and Audiences

4.5.1. Brief History of Meters in Spain
4.5.2. Profile of Media Users
4.5.3. Audience Fragmentation

4.6. Developing the Marketing Plan

4.6.1. Marketing Plan Concept
4.6.2. Situation Analysis and Diagnosis
4.6.3. Strategic Marketing Decisions
4.6.4. Operating Marketing Decisions

4.7. Market Segmentation

4.7.1. Market Segmentation Concept
4.7.2. Uses and Segmentation Requirements
4.7.3. Consumer Market Segmentation
4.7.4. Industrial Market Segmentation
4.7.5. Segmentation Strategies
4.7.6. Segmentation Based on Mix Marketing Criteria

4.8. Competitive Positioning

4.8.1. Positioning Concept on the Market
4.8.2. The Positioning Process

4.9. Commercial Segmentation

4.9.1. Analysis of Distribution Channels, Sales Areas and Products
4.9.2. Preparing Commercial Areas
4.9.3. Implementing the Visiting Plan

4.10. Corporate Social Responsibility

4.10.1. Social Commitment
4.10.2. Sustainable Organizations
4.10.3. Business Ethics

This training will allow you to advance in your career comfortably"