Don't miss this great opportunity and acquire high-level skills that will help you design successful electoral campaigns" 

The content of the postgraduate certificate in The Electoral Campaign is designed to favor the development of the journalist's professional competencies that allow for more rigorous decision making in uncertain environments. 

Throughout this academic refresher program, the journalist will analyze a multitude of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations.

This postgraduate certificate deals in depth with the design and implementation of an electoral campaign, and is designed to train communication professionals who understand political communication from a strategic, international and innovative perspective. 

A plan designed to favor the development of students, focused on their professional improvement and that prepares them to achieve excellence in the field of communication and Political Marketing. A program that understands the student's needs and those of your company through innovative content based on the latest trends and supported by the best educational methodology and an exceptional faculty. All this will provide the student with the skills to solve critical situations in a creative and efficient way.   

Furthermore, the 100% online format of the course allows the student to control their hours of study, without the inconvenience of traveling to an education center for classes.

You are just one click away from a complete academic immersion that will position you as an expert in electoral campaign communication" 

This postgraduate certificate in The Electoral Campaign contains the most complete and up-to-date educational program on the market. The most important features of the program include:

• The development of case studies presented by experts in journalism and political communication
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• New developments in Journalism and Political Communication
• Practical exercises where a self-assessment process is carried out to improve learning
• Its special emphasis on innovative methodologies in Journalism and Political Marketing for electoral campaigns
• The interactive learning system based on algorithms for decision making on the situations posed in Political Communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

A program designed with you in mind, focused on your needs and designed for academic excellence”

The program includes, in its teaching staff, professionals belonging to the field of journalism and communication, who bring to this refresher program the experience of their work, as well as recognized specialists from reference societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to train in real situations.

This program is designed around Problem-Based Learning, where the student must try to solve different professional practice situations that arise during the course. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

This program will allow you to enhance your capabilities and help you become a prestigious professional”

Work with the best professionals in this area by taking this academic program that TECHoffers you”

The objective of this postgraduate certificate is to train highly qualified journalism professionals for their professional development and career advancement. An objective that is complemented in a global manner, with the promotion of human development that lays the foundations for a more responsible and committed society, a better society. In this postgraduate certificate, this objective is materialized by providing the necessary tools to face the challenge of creating a strategic planning of Marketing and Political Communication that includes ethical propositions in the political proposal. A goal that, in only twelve weeks, the student will be able to achieve, with a high intensity and precision program. 

postgraduate certificate has designed this program with a single objective: to catapult the communication professionals towards success in their practice as experts in electoral campaigns"  

General Objectives

• Understand the functioning of Political Institutions and Organizations 
• Know the objectives and tools of Marketing and Political Communication
• Know how to apply marketing and communication tools according to the political product: program, party and candidate 
• Know the stages and development of a political and electoral campaign

Specific Objectives

• Know the functioning of Social Marketing, Political Marketing and Electoral Marketing
• Define the components of the political market
• Learn how to conduct social and political research and diagnosis of the situation
• Carrying out a Political Marketing Plan
• Analyze the political organization
• Define the objectives and strategies of the Political Marketing plan and how to implement them
• Describe the components of the electoral market and conduct research
• Analyze electoral behavior
• Describe the voting intention studies
• Learn how to make an electoral campaign diagnosis, a campaign plan and how to develop an electoral product
• Determine the action plan for an election and post-election campaign

A path of specialization and professional growth that will propel you towards greater competitiveness in the labor market"