Studies in industrial marketing and communications will help you to be more competitive in your daily practice, gaining access to relevant positions in the sector” 

Industrial markets are becoming increasingly complex and competitive. They operate in globalized environments where differentiation is difficult, with increasingly well-informed and demanding customers, with reduced product and service life cycles, and with constant innovation processes. Therefore, companies in the sector must seek differentiation through other tools, thanks to which they are able to achieve customer loyalty and, therefore, move in an environment of permanent growth. That is why the postgraduate diploma in Communication and Marketing in Electronic Systems Engineering is increasingly demanded by electronic engineers. 

TECH has devised this postgraduate diploma in order to solve an academic need of professionals in the sector, who demand specific programs on Communication and Marketing in Electronic Systems Engineering with which to gain a position in a highly competitive market. For this purpose, it has selected the best faculty of the moment, who have created this very complete program, in which specialized knowledge is developed on the creation of communication networks, a key element for the transfer of data between all the elements of an industrial production system, and which is the basis of what is known as Industry 4.0. Furthermore, the program covers Marketing, as a great instrument of value creation for the industrial company, besides being a key element for its competitiveness in the current environment. 

A 100% online postgraduate diploma that will allow students to distribute their study time, not being conditioned by fixed schedules or the need to move to another physical location, being able to access all the contents at any time of the day, and therefore able to balance their work and personal life with their academic life. These are the features needed by 21st century students, who combine the improvement of their academic qualification with their professional facet. 

Marketing is an indispensable part of any industry, so higher qualification in this field will be indispensable for electronic engineers” 

This postgraduate diploma in Communication and Marketing in Electronic Systems Engineering contains the most complete and up-to-date program on the market. The most important features include: 

• Case studies presented by experts in Electronics Engineering 
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Special emphasis on innovative methodologies in Electronic Systems Engineering 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

A top-level program that will open doors to an exciting field of electronics” 

Its teaching staff includes professionals from the field of engineering, who contribute their work experience to this program, as well as renowned specialists from leading companies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will allow professionals to learn in a contextual and situated learning environment, i.e., a simulated environment that will provide immersive specialization for real situations. 

This program is designed around Problem-Based Learning, where professionals must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

The multitude of practical exercises that you will be able to carry out in this postgraduate diploma will be fundamental to enhance your theoretical knowledge"

Study with the most innovative didactic methodology in the current academic market"

Through this TECH program, engineers will be able to specialize in Communication and Marketing in Electronic Systems Engineering. A step forward in their qualification that will open the doors to a successful job market, increasing their knowledge in different aspects such as power electronic converters, industrial communications or specific Marketing for this field. Certainly, this is a very complete academic program that will lay the foundations for quality professional development in the students.

Achieve your academic goals and become an industrial communications professional” 

General Objectives

• Determine the need for power electronic converters in most real-world applications 
• Analyze the different types of converters that can be found, based on their function 
• Design and implement power electronic converters according to the need of use 
• Analyze and simulate the behavior of the most commonly used electronic converters in electronic circuits 
• Determine the characteristics of real type systems and recognize the complexity of programming these types of systems 
• Analyze the different types of communication networks available 
• Assess which type of communications network is the most suitable in certain scenarios 
• Determine the keys to effective marketing in the industrial marketplace 
• Develop commercial management to create profitable and long-lasting relationships with customers 
• Generate specialized knowledge to compete in a globalized and increasingly complex environment 
• Analyze the operation of a Tunnel Control Center and how the different incidents are managed
• Know in detail the structure of the Operation Manual and the actors involved in tunnel operation
• Break down the conditions for defining the minimum conditions under which a tunnel can be operated, and how to establish the associated methodology for fault resolution
• In-depth understanding of BIM methodology and how to apply it to each phase: design, construction and maintenance and operation
• Make a comprehensive analysis of the most current trends in terms of society, environment and technology: connected vehicle, autonomous vehicle, Smart - Roads
• Have a firm grasp on the possibilities that some technologies are offering. In this way, combined with the student's experience, it can be the perfect alliance when designing the actual application or improving existing processes

Specific Objectives

Module 1. Power Electronic Converters 

• Analyze the converter function, classification and characteristic parameters 
• Identify real applications that justify the use of power electronic converters 
• Approach the analysis and study of the main converter circuits: rectifiers, inverters, switched-mode converters, voltage regulators and cycloconverters 
• Analyze the different figures of merit as a measure of quality in a converter system 
• Determine the different control strategies and the improvements provided by each of them 
• Examine the basic structure and components of each of the converter circuits 
• Develop performance requirements for generating specialized knowledge in order to be able to select the appropriate electronic circuit according to the system requirements 
• Propose solutions to the design of power converters 

Module 2. Industrial Communications 

• Establish the basis of real-time systems and their main characteristics in relation to industrial communications 
• Examine the need for distributed systems and their programming 
• Determine the specific characteristics of industrial communications networks 
• Analyze the different solutions for the implementation of a communications network in an industrial environment 
• Gain in-depth knowledge of the OSI communications model and the TCP protocol 
• Develop the different mechanisms to convert this type of networks into reliable networks 
• Address the basic protocols on which the different mechanisms of information transmission in industrial communication networks are based 

Module 3. Industrial Marketing 

• Determine the particularities of marketing in the industrial sector 
• Analyze what a marketing plan is, the importance of planning, setting objectives and developing strategies 
• Examine the different techniques to obtain information and learn from the market in the industrial environment 
• Manage positioning and segmentation strategies
• Assess the value of services and customer loyalty 
• Establish the differences between transactional marketing and relationship marketing in industrial markets 
• Value the power of the brand as a strategic asset in a globalized market 
• Apply industrial communication tools 
• Determine the different distribution channels of industrial companies in order to design an optimal distribution strategy 
• Address the importance of the sales force in industrial markets 

If you are looking for customer loyalty, this program will give you the Marketing keys you need to know”