Access a new vision of teaching through the innovative techniques of Neuromarketing and Neuroeconomics applied to teaching"

This postgraduate diploma in Neuromarketing and Neuroeconomics offers a broad and complete vision of the complex world of neurosciences from an applied perspective. Starting from the biological bases and the techniques of Neuro-Imaging, the different practical approaches existing in this discipline are collected. 

In this program, the teaching professional will learn to understand and interpret neurosciences in order to apply them to their teaching experience. 

During the training, two types of neuropsychological programs will be dealt with: the eminently biological ones focused on the neuronal bases and genetics of the brain, and the exclusively clinical programs, where the problems associated with pathologies affecting the brain and neurodegenerative diseases are studied in depth. This double vision allows a better understanding of the functioning of neurosciences from different fields, so that the professional can have different options for its application. 

This postgraduate diploma addresses the new branches of neuroscience that are currently under development, both theoretical and applied. Neuro-Marketing and Neuro-Education and introduce the new branches that in a few years will be demanded by different sectors, such as Neuro-Economics or Neuro-Leadership.

These insurgent areas have not yet been included in the usual educational programs which makes this program a unique training opportunity that will prepare you in a very unique way. 

Students will have access to the latest advances in neurosciences with the most complete theoretical contents and through a developed learning system supported by practice. Thus, at the end of their specialization, they will be able to apply everything they have learned in their work. 

A complete program in which you will acquire extensive theoretical and practical knowledge that will improve your skills in the performance of your position. 

Include in your training the most specialized knowledge in neuropsychology applied to brain development in students"

This postgraduate diploma in Neuromarketing and Neuroeconomics, contains the most complete and up-to-date program on the market. The most important features include:

• Development of case studies presented by experts in Neuromarketing and Neuroeconomics
• The graphic, schematic, and eminently practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• New developments in Neuromarketing and Neuroeconomics
• It contains practical exercises where the self-evaluation process can be carried out to improve learning
• Its special emphasis on innovative methodologies in Neuromarketing and Neuroeconomics
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Availability of content from any device, fixed or portable, with an Internet connection

A high-level pedagogical and technological program with which you will be able to change the way you approach your work in the classroom”

The program is taught by professionals with extensive experience in the field of Neurosciences for teachers, as well as recognized specialists in this area, belonging to reference societies and prestigious universities. 

Thanks to its multimedia content, developed with the latest educational technology, the professional will enjoy situated and contextual learning. In other words, a simulated environment that will provide immersive learning, programmed to train you for real situations. 

The design of this program is based on Problem-Based Learning, through which the student must try to solve different professional practice situations. This will be done with the help of an innovative interactive video system, one of the most advanced in the educational market. 

Increase your confidence in decision making by updating your knowledge through this program"

This convenient and complete postgraduate diploma, which will allow you to access its contents from anywhere and at any time"

This program was created to train teachers in the application of Neurosciences in the development of their work in the classroom, incorporating new forms of approach to their task as educators. A high-level qualitative leap that will allow you to be at the forefront of education. 

The postgraduate diploma in Neuromarketing and Neuroeconomics will become, in your resume, a qualitative advantage over other professionals in the sector, which will facilitate your incorporation or promotion in the labor market"

General Objectives

• Update the knowledge on Neurosciences in their different fields of application, from the clinical, educational or social area
• Increase the quality of the teaching professional's praxis in their performance
• Introduce the teacher to the vast world of Neurosciences from a practical perspective
• Know the different disciplines involved in the study of the brain in relation to human behavior and its possibilities
• Learn to use the tools used in Neuroscience research and practice
• Develop skills and abilities in emotional development in the classroom
• Direct the student towards continuing education and research

Specific Objectives

• Learn the formation of the nervous system
• Understand the types of neurons
• Identify brain hemispheres and lobes
• Differentiate between localizationism and brain functionalism
• Discover the undifferentiated neurons
• Understand programmed neural death
• Recognise interneuronal electrical communication
• Determine the role of myelin in neurons
• Understand interneuronal chemical communication
• Classify neurohormones and their functions
• Differentiate between age and neuronal plasticity
• Discover neuronal development
• Learn the peculiarities of the human brain
• Unravel the left brain
• Explore the white matter
• Recognize gender differences at the neural level
• Classify hemispheric functions
• Discover the new localizationism
• Understand invasive techniques
• Recognize non-invasive techniques
• Discover the Papez circuit
• Explore the limbic brain
• Analyze the amygdala and positive emotion
• Understand the function of the amygdala and negative emotion
• Recognize the intensity of emotion
• Determine the affective value of emotion

The vanguard in Neuromarketing and Neuroeconomics adapted in the teaching, in a specific program for teachers. Take a step towards more specialized training in your field"