Syllabus

This Postgraduate certificate in Event Design offers exclusive content based on experiential marketing tools, which, thanks to the differential value of the subjects, with an expanded and up-to-date vision of the sector from the beginning to the end of the program, provides a unique value. On the other hand, the intervention of active professionals in the field, who will provide real cases, will enrich students' training experience , through the Relearning methodology, which enables progressive and natural learning, without having to invest large amounts of time.   

TECH brings you this program with exclusive content, online modality and Relearning methodology that facilitates the learning process” 

Syllabus

Mastering the Event Design in the context of the experience economy, co-creation, Design Thinking and Marketing is the goal of this Postgraduate certificate in Event Design, with exclusive content from TECH Global University. An intensive program that prepares the professional to face challenges and business decisions in the field of Event Management. 

Giving students the necessary tools and the most important and useful knowledge to develop professionally and learn the importance of the events as a Marketing tool, in order to develop the skills necessary that will allow them to manage an event company or activities related to the environment. 

The content included on the program has been created by professional experts in the field, who are currently active and successful professionals with extensive backgrounds and experience, both in business and in academics or education. This gives the program a unique identity, with excellent contents and completely current practical cases. 

Over the course of 150 hours or 6 weeks of fully online training, students will analyze a variety of practical cases through individual and team work. It is, therefore, an authentic immersion in real business situations. 

A curriculum that covers the knowledge, both theoretical and practical, required of any professional interested in leading a growing sector. Adopting more specific competencies in generating event experiences and creating more efficient and profitable events.

This program is developed over 6 weeks and consists of 1 module:  

Module 1. Event Design

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Event Design completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Event Design

1.1. Project Management

1.1.1. Gathering Information, Project Start-Up: What do We Need to Know?
1.1.2. Study of Possible Locations
1.1.3. Pros and Cons of the Chosen Options

1.2. Research Techniques. Desing Thinking

1.2.1. Stakeholder Maps
1.2.2. Focus Group
1.2.3. Benchmarking

1.3. Experiential Design Thinking

1.3.1. Cognitive Immersion
1.3.2. Covert Observation
1.3.3. World Cafe

1.4. Defining Target Audience

1.4.1. Who the Event is Aimed at
1.4.2. Why Do We Do The Event?
1.4.3. What is the Purpose of the Event

1.5. Trends

1.5.1. New Trends in Staging
1.5.2. Digital Contributions
1.5.3. Immersive and Experiential Events

1.6. Personalization and Design Space

1.6.1. Adaptation of the Space to the Brand
1.6.2. Branding
1.6.3. Brand Manual

1.7. Marketing Expertise

1.7.1. Living the Experience
1.7.2. Immersive Event
1.7.3. Fostering Memory

1.8. Signage

1.8.1. Signage Techniques
1.8.2. The Attendant's Vision
1.8.3. Coherence of the Story. Event with Signage

1.9. The Event Venues

1.9.1. Studies of Possible Venues. The 5 Why's
1.9.2. Choice of the Venue According to the Event
1.9.3. Selection Criteria

1.10. Proposed Staging. Types of Scenarios

1.10.1. New Staging Proposals
1.10.2. Prioritization of Proximity to the Speaker
1.10.3. Scenarios Related to Interaction

You will learn how to plan events to increase ROI and gain an in-depth understanding of market trends” 

Teaching Objectives

Learning the importance of events as a marketing tool and knowing the most efficient trends implemented in the market, is part of what is proposed in this Postgraduate certificate, focused on providing the necessary skills to the event professional in the context of the experience economy, co-creation, Design Thinking and Marketing. Providing a specialization or opportunity to be original in the development and/or application of ideas, as well as their implementation, through the management of multidisciplinary and multicultural work teams, making decisions toward achieving objectives. 

You will learn how to design spaces, signage, personalization in experiential events” 

TECH makes the goals of their students their own goals too. 
Working together to achieve them. 

The Postgraduate certificate in Event Design will enable students to:

  1. Acquire and understand knowledge that provides expertise or an opportunity to be original in the development and/or application of ideas, often in a research context 
  2. Communicate your conclusions and arguments to specialized and non-specialized audiences in a clear and unambiguous manner
  3. Integrate knowledge and face the complexity of making judgments based on incomplete or limited information, including reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments 
  4. Develop interpersonal relationship skills to manage multidisciplinary and multicultural work teams
  5. Seek and manage information from sources to make decisions that contribute to the achievement of the organization's objectives
  6. Master Event Design in the context of the experience economy, co-creation, Design Thinking and Marketing
  7. Design events with Design Thinking tools
  8. Learn how to plan events to increase the return on investment (ROI)
  9. Learn the importance of events as a Marketing tool
  10. Gain an in-depth understanding of market trends 
  11. The generation of experiences in events (experiential marketing) and immersive experiences 
  12. How to design spaces, signage, personalization

Postgraduate Certificate in Event Design

Event design is a key piece in the organization of any activity that involves a gathering of people, whether in the business, social or cultural field. The growing demand for customized events and the need to differentiate from the competition make event design an increasingly complex and specialized task. For this reason, TECH has designed the Postgraduate Certificate in Event Design, a program that will allow you to delve into the techniques of event design and planning, through an innovative and effective methodology, based on Design Thinking, the economy of experience and marketing.

Become an expert in event planning and design

The objective of this Postgraduate Certificate in Event Design is that you can acquire the knowledge, skills and tools necessary to design and plan successful and profitable events, capable of generating a unique and memorable experience for attendees. In addition, the program includes a practical and problem-oriented approach to solving real problems, which will allow you to face real situations in the sector. With a 100% online approach, you will be able to study anytime, anywhere, adapting the study to your needs and availability.