Learn how to apply Digitalization and Marketing in Event Management, to take advantage of all its benefits and achieve outstanding results in the short term" 

The inability to gather a certain number of people in a physical space gave room to a trend of digital events that opened the vision to new organizational styles. However, not knowing the new dynamics in a professional manner generates adverse consequences to the objectives set, which often result in significant losses. 

The communication professional who understands the importance of events as a powerful tool for interrelationships and business seeks to implement the greatest possible creativity in their planning, which, combined with correct procedures based on sapience, provide the achievement of the objectives set. 

Understanding everything about the new trends in event management in the digital era is possible with this Postgraduate diploma in Marketing and Digitalization in Event Management, as it provides the knowledge required for the professional to perform efficiently, facing the new challenges involved in the need for the use of digital tools.  

There are 3 modules through which the student will learn, among other topics related to the title of this program: the global communication challenges, sustainability as a strategy, analysis models in Marketing, consumer behavior and brand analysis; the student will understand the implementation of the communication plan in events and the relationship with the media and advertising agencies.

In addition, the student will learn how to boost a brand thanks to digital media and specialized techniques such as Benchmarking, segmentation and marketing analysis. The development of this 100% online program offers the flexibility that students require today, allowing them to graduate quickly and safely in a period of no more than 6 months. 

Having speakers and guests from other countries at your events, without incurring large investment costs, is possible in the digital era. Learn how to achieve this efficiently with proper timing and coordination" 

This Postgraduate diploma in Marketing and Digitalization in Event Management contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Communication, Marketing and Event Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Get up to date with this Postgraduate diploma and master the most effective tools in Marketing and Digitalization in Event Management" 

The program’s teaching team includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive education programmed to prepare in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.   

Enroll now and become an expert in a few months and online” 

Apply now and get access to a library full of valuable multimedia content for you to download" 

This Postgraduate diploma offers the most specific knowledge to develop efficiently in the Events Management sector, in the current COVID-19 and digital era. Structuring 3 modules in such a way that the student understands the importance and opportunities presented by digitalization and applies marketing analysis correctly. The different online formats developed by the team of teachers will make the learning process much more dynamic, allowing students to graduate in 6 months. 

Experts will show you with real cases the importance of understanding the new trends in the event management in the COVID-19 and digital era"  

Module 1. Marketing and Communication Management Strategies

1.1. Strategic Communication

1.1.1. Strategic Event Communication
1.1.2. The Importance of Environment in the Strategy
1.1.3. Brands Betting on Long term return

1.2. Consumer Behavior

1.2.1. New Interpretation of Maslow’s Pyramid
1.2.2. Psychology of Today’s Consumers
1.2.3. Google Claims a New Model of Behavior

1.3. Brand Purpose

1.3.1. Current Importance of Brand Purpose
1.3.2. Finding the Value and Purpose of the Brand
1.3.3. Integration or Coexistence of Purpose with CSR

1.4. Sustainability as a Strategy

1.4.1. Discovery and Practice of Sustainability
1.4.2. Communication of Sustainable Development Goals
1.4.3. Implementation of the SDGs at Events

1.5. Global Communication Challenges

1.5.1. International Marketing Theories
1.5.2. Cross-Cultural Marketing y Its Application
1.5.3. Moving Brands and Messages to Other Countries

1.6. Advertising and Marketing

1.6.1. Traditional and Digital Advertising
1.6.2. Creativity: Art or Science
1.6.3. Event Actions and Tools

1.7. Analysis Models

1.7.1. Internal Analysis: SWOT and CAME
1.7.2. Strategic Analysis: Boston and Ansoff
1.7.3. External Analysis: Porter’s 5 Forces and PESTEL

1.8. Media Relations

1.8.1. Press Conferences, Press Releases and Other Tools
1.8.2. Spokesperson Training
1.8.3. Crisis Communication

1.9. Agency Relationships

1.9.1. Competitions, Contracts and Other Practices
1.9.2. Project Management and Implementation
1.9.3. Project Measurement and Results

1.10. The Communication Plan

1.10.1. The Communication Plan
1.10.2. Development of the Tactical Part of the Communication Plan
1.10.3. Implementation and Follow-Up of the Communication Plan

Module 2. Marketing Management and Digitization of Events

2.1. Event Digitization

2.1.1. New Communication Technologies
2.1.2. Digital Events
2.1.3. Big Data. Metrics and Analytics

2.2. Digital Segmentation

2.2.1. New Audiences and Types of Users
2.2.2. New Segmentation Variables
2.2.3. The Buyer and Their Development

2.3. Digitization of Information

2.3.1. Thinking and Communicating Digitally
2.3.2. New Knowledge ManagementModels
2.3.3. Fake News  and Other Enemies of Digitalization

2.4. Digital Reputation Management

2.4.1. Personal Brand
2.4.2. Social Listening
2.4.3. Inbound Marketing

2.5. DigitalBranding  

2.5.1. Branding 
2.5.2. EventBranding
2.5.3. Actions to Be Taken Based on the Income Statement

2.6. The BenchmarkingProcess

2.6.1. Purpose of the Event
2.6.2. Competitive Analysis
2.6.3. Benchmarking of Results

2.7. Event Campaigns

2.7.1. Brainstorming 
2.7.2. Internal and External Part of the Campaign
2.7.3. Campaign Implementation and Follow-Up

2.8. Digital Tools

2.8.1. Setting Objective and Strategies
2.8.2. Channel and Platform Selection
2.8.3. Optimizing Results in Real Time

2.9. Social Media

2.9.1. Knowledge and Use of Social Networks
2.9.2. Most Important Uses for an Event
2.9.3. Livestreaming an Event on Social Networks

2.10. Marketing and Communication Team Management

2.10.1. Leadership Skills
2.10.2. Keys to Pragmatic Management 
2.10.3. Day-to-Day Management

Module 3. Digitization of Events; Development of Digital Events

3.1. The COVID-19 Era at Events

3.1.1. Import Aspects to Know
3.1.2. Constant Follow-Up. Government Health Standards
3.1.3. Timing to Make Decisions

3.2. Planning Digital Events Scale

3.2.1. Creation of the Schedule
3.2.2. Components to Consider in the Schedule
3.2.3. Aspects to Reflect in the Schedule. Priorities

3.3. Supplier Selection

3.3.1. Choice of Technology Partner 
3.3.2. Requirements to Be Requested from the Supplier
3.3.3. Supplier Selection. Price Factor vs. Value Factor Experience

3.4. Network and Internet Management

3.4.1. Aspects of Network Management to Be Considered
3.4.2. Contracting Internet Services
3.4.3. Network Stress and Saturation Tests

3.5. Scope Objectives. Audience

3.5.1. Determine Your Target Audience
3.5.2. Rebroadcast in Other Languages
3.5.3. Rooms to Broadcast

3.6. Interaction of the Attendees. Voting

3.6.1. Implementation of the Interaction System
3.6.2. Elements to Be Taken into Account in the Interaction of Attendees
3.6.3. Forms and Procedures for Developing Interaction

3.7. Introduction Videos. Kyrons. Music

3.7.1. Kyrons
3.7.2. Importance of the Introduction
3.7.3. Resources to Consider

3.8. Onsite and Digital Coordination. Onsite and Remote Speakers

3.8.1. Contact with Speakers
3.8.2. Delivery of the Action Program to the Speakers
3.8.3. Timing and Organization of Speakers Rules to Follow

3.9. Creating Virtual Sets

3.9.1. Chroma
3.9.2. Rear
3.9.3. Led Screen

3.10. Virtual and Hybrid Event Management

3.10.1. Follow-Up of the Event through Management
3.10.2. Schedule and Order of Broadcasting
3.10.3. Live Incident Resolution

Achieving quality education, while continuing with your daily schedule is possible, enroll now and live the experience 100% online and in 6 months"