University certificate
The world's largest faculty of journalism and communication”
Why study at TECH?
You will be able to create viral campaigns and bring more notoriety to the brand with the disruptive contents of this 100% online Postgraduate certificate"
Faced with the avalanche of advertising and commercials, companies need to capture the attention of the audience through innovative techniques. In this sense, Branded Content has established itself as an effective way to generate links between institutions and consumers. Through this technique, content capable of linking users with the values promoted by brands is developed. In this way, users assimilate that the organizations agree with their ideals and are willing to purchase the goods they offer.
For this reason, TECH has implemented an avant-garde program for graduates to be able to create innovative campaigns that attract consumers. To this end, the training defines content marketing and addresses techniques such as Storytelling in order to impact users. It also provides mechanisms aimed at fostering creativity throughout the organization process. It also delves into the guidelines for organizing an event, taking into account factors such as the scenario and budget.
In order to strengthen the mastery of its contents, this Postgraduate certificate is based on the Relearning teaching model. In turn, this system encourages students to assimilate concepts through the repetition of knowledge. In this way, the graduates approach the contents while acquiring a full development of decision-making skills. It should be noted that the academic itinerary also includes audiovisual resources such as explanatory videos and infographics.
In addition, TECH has a virtual library for students to access publications that favor the acquisition of knowledge. On the other hand, the 100% online training helps students to take the program with ease. All they will need is a device with Internet access to expand their knowledge and become Branded Content specialists.
Thanks to this program you will apply strategies to improve relations with the public"
This Postgraduate certificate in Branded Content contains the most complete and up-to-date educational program on the market. Its most outstanding features are
- The development of case studies presented by Branded Content experts
- The graphic, schematic and eminently practical contents with which it is conceived provide cutting- Therapeutics and practical information on those disciplines that are essential for professional practice
- Practical exercises where the self-assessment process can be carried out to improve learning
- Its special emphasis on innovative methodologies
- Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
- Content that is accessible from any fixed or portable device with an Internet connection
The contents of this training will allow you to design virtual events to interact with users from different countries"
The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.
Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.
This program’s design focuses on Problem-Based Learning, through which the professional must try to solve the different professional practice situations that arise during the academic program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.
Thanks to this program you will create innovative publications and succeed in the main social networks"
With TECH you will master the advertising language and generate valuable content"
Syllabus
This Postgraduate certificate aims to provide students with the best Branded Content strategies, allowing them to attract the attention of the public in a natural way. To achieve this, the academic itinerary consists of resources designed by a teaching team with extensive experience in the advertising field. In this sense, the program delves into the most modern and creative strategies to connect with users. In this way, students will acquire the necessary skills for strategic content planning.
You are just one click away from starting the most complete academic itinerary with a 100% online mode of study"
Module 1. Branded Content
1.1. What is branded content?
1.1.1. How is advertising similar to branded content1?
1.1.2 What is needed to create it
1.1.3. Typology
1.1.4. What content will be successful
1.1.5. Characteristics of viral videos
1.1.6. Utilities
1.2. What is Content Marketing?
1.2.1 Relevant and useful content
1.2.2. Interactive content
1.2.3. Storytelling
1.2.4. Multiplatform, crossmedia and transmedia content
1.2.5. Added value
1.2.6. Creativity in social networks
1.2.7. How to succeed in social networks
1.2.8. How to make our contents reach
1.3. Multimedia creativity
1.3.1. Podcast
1.3.2. Videocast
1.3.3. Photosaring
1.3.4. Presentation platform
1.3.5. Videos
1.4. What is an event?
1.4.1. What Is It?
1.4.2. Difference between the creativity of an advertisement and that of an event
1.4.3. The interactivity of an advertisement and the interactivity of an event
1.5. Why an event is held
1.5.1. Celebration and entertainment
1.5.2. Marketing and promotion
1.5.3. Education and Training
1.5.4. Networking and connections
1.5.5. Social responsibility and fundraising
1.6. How the event idea is created
1.6.1. How to generate creative ideas
1.6.2. How to develop a detailed proposal
1.6.3. Conclusions
1.7. Where and how to organize an event
1.7.1. The right event in the right place
1.7.2. The right budget
1.7.3. No room for improvisation
1.7.4. The right food
1.7.5. What can go wrong at an event. Examples:
1.7.6. A plan B
1.8. How to excite in an event
1.8.1. Surprise in events
1.8.2. Empathy in events
1.8.3. Feelings
1.9. Creativity throughout the organization process
1.9.1. Creativity in the generation of the idea
1.9.2. Creativity in the design of the experience
1.9.3. Creativity in planning and logistics
1.9.4. Creativity in the design of materials and promotion
1.9.5. Creativity in the development of interactive and participatory experiences
1.9.6 Surprises and unexpected elements
1.9.7. Creativity in entertainment and content
1.9.8. Creativity in on-the-fly problem-solving
1.9.9. Creativity even at pick-up time
1.9.10. Pre-event and post-event creativity
1.10. Virtual events
1.10.1. What is a virtual event
1.10.2. Differences between a virtual event and a face-to-face
1.10.3. Creativity in virtual events
The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences"
Postgraduate Certificates in Branded Content
Branded Content is key to forging emotional connections with your audience, strengthening loyalty and brand identity. Through captivating stories, you stand out in a saturated market, driving engagement and differentiation. It's the key to staying in the minds of your customers and standing out in the digital age. Are you ready to explore new frontiers? Discover a world of possibilities in the Postgraduate Certificate in Branded Content offered by TECH Global University's School of Journalism. By joining our online Postgraduate Certificate program, you will embark on an unparalleled learning journey. What skills will you acquire at the end of this cutting-edge course? You will be trained to create branded content strategies that captivate your audience and generate lasting impact. You will learn how to merge creativity with strategy, developing persuasive narratives that connect with your customers. Our faculty will guide you through every step of the process. Would you like to learn from professionals with real industry experience? Get ready to delve into the world of storytelling, content marketing and campaign management, under the tutelage of leading specialists.
Gain expertise in branded content
What can you expect over the course of this program? You will explore case studies, analyze current trends and develop practical projects that will challenge you to apply your knowledge creatively. As a result, you will acquire the tools you need to stand out in a highly competitive job market. Studying with us is a unique opportunity. Would you like to be part of an innovative and diverse academic community? You will experience a high-quality education backed by cutting-edge technology and a forward-looking educational vision. Upon completion of the Postgraduate Certificate, you will receive an industry-recognized certificate that will open doors to a wide range of career opportunities. In short, the Postgraduate Certificate in Branded Content gives you the opportunity to acquire high-value skills in an ever-evolving field. Are you ready to take the plunge into an exciting career full of possibilities? Enroll now!