Creative companies demand designers with extensive knowledge of business management who are able to deliver the highest standards of quality" 

Today, creativity and innovation have become the main drivers of economic growth, alongside technology. As more creative companies emerge, there is increasing demand for professional who are capable of overseeing the smooth and effective management of the so-called creative industries, with the latest tools.

This has led design professionals to professional development in new areas which, at first glance, seem unrelated to their current roles, but which turn out to be highly relevant, especially when they decide to create their own businesses, or seek management-level positions, since exhaustive knowledge of both management and the creative industries is a unique combination that can make a difference for the company and in the market.

In order to meet this demand for highly qualified professionals in the sector, TECH offers this highly specialized program tailored to the needs of creative businesses. Through this complete program, students will have the opportunity to master all the topics necessary for the management of companies and organizations in the new context of the creative industries. The program does not focus solely on arts management, but aims to provide the tools to analyze the economic, social and cultural realities in which the Creative Industries are developing and transforming today.

A 100% online postgraduate diploma that will allow students to allocate their own study time, without being conditioned by fixed schedules or needing to move to another physical location, having the option to access all the contents at any time of the day, and balancing their professional and personal life with their academic life.

New technologies have led to the emergence of creative companies that demand professionals with strong digital skills" 

This postgraduate diploma in Creative Industries Management contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in the management of creative companies
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in Creative Industries Management
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Knowing how to manage creative companies will help you to give your career a boost and successfully face future professional challenges" 

The teaching staff is made up of design professionals who bring their professional experience to this program, as well as renowned specialists from prestigious societies and universities. 

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning. In other words, a simulated environment that will provide immersive studies designed to prepare them for real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

The Creative Industries are in constant growth, so specialization in this field is essential in order to reach senior positions"

By enrolling on this postgraduate diploma you will have direct access to a multitude of theoretical and practical resources that will be fundamental for your professional development"

TECH's postgraduate diploma in Creative Industries Management is aimed at providing designers with first-hand knowledge of what it is like to work in creative companies, and equipping them with the specific skills that will enable them to manage these companies successfully. Thus, at the end of the program, students will have an overview of artistic and cultural businesses so that they can progress professionally within them. 

Working in creative companies requires a very particular set of skills, and this postgraduate diploma will help you acquire them" 

General Objectives

• Obtain useful knowledge and skills for the development and application of original ideas in personal and professional work
• Understand how creativity and innovation have become the drivers of the economy
• Solve problems in innovative environments and interdisciplinary contexts within the ambit of creativity management
• Integrate one's own knowledge with that of others, making informed judgments and reasoning on the basis of the information available in each case
• Know how to manage the process of creation and implementation of novel ideas on a given topic
• Acquire specific knowledge for the management of companies and organizations in the new context of the Creative Industries
• Possess the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform today
• Acquire the necessary skills to develop and evolve their professional profile in both business and entrepreneurial environments 
• Gain knowledge to manage companies and organizations in the new context of creative industries 
• Organize and plan tasks, using available resources in order to deal with them in precise time frames
• Use new information and communication technologies such as tools for training and the exchange of experiences in the field of study
• Develop communication skills, both written and oral, as well as the ability to make effective professional presentations in daily practice
• Acquire market research skills, strategic vision, digital and co-creation methodologies

Specific Objectives

Module 1. Protection of Creative and Intangible Products in Today's Marketplace

• Build knowledge of regulations affecting creative and intangible products, such as intellectual and industrial property or advertising law
• Apply the standards studied to the daily work as a manager of creative companies

Module 2. Economic and Financial Management of Creative Companies

• Understanding the financial structure of a creative company 
• Have sufficient knowledge to carry out the accounting and financial management of a creative company
• Understanding how investments should be made in this sector
• Knowing how to price products in the creative industry 

Module 3. Consumer or User Management in Creative Businesses 

• Know the new trends in consumer purchasing methods
• Understand that the customer has to be at the center of all company strategies
• Apply desing thinking techniques and tools 
• Apply different research resources and techniques

Achieve the necessary qualifications to be a top-notch creative manager"