Learn how to manage marketing in the commercial field to obtain unbeatable sales results in video games”

The sales department of any company is a fundamental part of it. With it, the product is distributed and with these sales the final success of the product can be determined. For this, the person in charge of directing the commercial department must take into account several factors that can increase or decrease the sales options. That is why it is essential to have a good knowledge of the video game market and the most current trends in the industry. 

Learning Marketing and Merchandising actions, learning which are the sales modalities or knowing the forecasts and budgets are some of the skills that the student will acquire throughout this program. Through it, they will delve into and specialize in the commercial part in companies dedicated to the creation and distribution of video games. In a high percentage the success of the company dedicated to this field depends on this department, since the reception by the public will be reflected in the sales of the product. And these in turn will be promoted by the techniques used by the company to market it. 

With this program, TECH uses a 100% online methodology that will allow the graduates to study it from the comfort of their home or from any place with internet access. This makes it a flexible option and, therefore, suitable for those who want to combine their studies with their work and personal life. Another feature of the program is that it has a syllabus designed by professionals in the industry who use the latest innovations in education for the correct assimilation of knowledge. An example of this is the Relearning technique, based on the repetition of key concepts, as well as the use of multimedia resources.

Events are a fundamental part of video games. With this Postgraduate certificate you will learn how to manage them efficiently through different commercial actions” 

This Postgraduate certificate in Commercial Management in Video Game Companies contains the most complete and up-to-date program the market. Its most outstanding features are: 

• Practical cases so that learning is carried out in a more direct way 
• Specialized content on video game development and animation 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

This program has an online repository with all the corresponding material, to learn the concepts and skills of Commercial Management in Video Game Companies”  

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations. 

The design of this program focuses on Problem-Based Learning, by means of which the professionals must try to solve the different professional practice situations that are presented throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Become the director of the commercial department of a video game company and make your company's products become sales successes"

Acquire the relevant skills to develop solid commercial strategies with this Postgraduate certificate"

This program is composed of a single module with 10 subjects. Through it, the students will be able to acquire all the knowledge pertaining to the Commercial Management of a Video Game Company such as the new international sales models or the organization and planning of the seller. This content has been elaborated by highly qualified teachers with wide experience in the sector. 

Learn how to control the commercial activity of a video game company in order to increase its profits” 

Module 1. Commercial Management

1.1. Commercial Organization Models

1.1.1. Commercial Departments
1.1.2. Commercial Department Tools
1.1.3. Sales Force

1.2. Commercial Objectives

1.2.1. Commercial planning
1.2.2. Forecasts and Budgets
1.2.3. Commercial Budgets

1.3. Commercial Forecast

1.3.1. Commercial Department Cost Effectiveness
1.3.2. Sales Projections
1.3.3. Controlling Commercial Activity

1.4. New Relationship Models

1.4.1. Commercialization in New Business Models
1.4.2. Personalization as the Main Driver of Customer Relations
1.4.3. Developing Customer Experiences

1.5. Consultative Selling

1.5.1. Sales Psychology
1.5.2. Persuasive Communication
1.5.3. Sales Methods Introduction and Evolution

1.6. Sales Methods

1.6.1. Retail or B2C Sales
1.6.2. B2B External Sales
1.6.3. Online Sales

1.7. Digital Social Selling

1.7.1. Social Selling
1.7.2. Social Attitude: Create a Network of Contacts
1.7.3. Process of Attracting a New Customers Using Social Media

1.8. Digital Sales Methodologies

1.8.1. Main Agile Methodologies in Digital Sales
1.8.2. Scrum Sales, Neat Selling, Snap Selling, Spin Selling
1.8.3. Inbound Sales B2B and Account Based Marketing

1.9. Marketing Support in Commercial Departments

1.9.1. Marketing Management
1.9.2. The Value of Digital Marketing (B2C/B2B)
1.9.3. Marketing Mix Management in Commercial Departments

1.10. Organization and Planning of the Salesperson's Work

1.10.1. Sales Zones and Routes
1.10.2. Time Management and Management Meetings
1.10.3. Analysis and Decision Making

Become a professional and achieve your goals in the workplace by managing the sales department in one of the fastest growing sectors today"