Reyes Massa Larrea is an Expert in Brand Strategy, Marketing and Partnerships. She holds a PhD in Business and Communications from the Complutense University of Madrid and a Certificate of Advanced Studies in Research Sufficiency in the same area, which has allowed her to establish a career focused on International Management and Plans for Branding, Marketing, Partnerships and Licensing Programs in EMEA, LATAM and ASIA.  

He has developed as Head of International Business Development, Licensing and Marketing for more than 100 brands in Corporate, TV Programs and Channels, Lifestyle, Online Assets, Video Games, Boutique Brands and Designers. Having responsibility over the areas of Planning and Organization, Marketing Plans, Process Improvement and Control Procedures, establishment and execution of the Property Management Strategy in several countries simultaneously and the Management of International Agents. 

He has also worked in the Commercial Area with New Business Development (B2B & B2C), in the promotion of an integrated global franchise for LOB (TV, Licensing, Marketing and New Media). In the Finance and Legal area, he has also been involved in the Coordination of Anti-Counterfeiting and Implementation of 360º Marketing Campaigns. All this responsibility and knowledge has allowed her to work in the Educational Sector as a Tutor of university teaching programs and postgraduate studies exclusively. 

• International Business Development Specialist
• Strategic Alliances Development Manager, Lingokids 
• Head of International Business Development, Reyes Massa 
• Senior Brand Manager Southern Europe, Entretenimiento Zinkia 
• Iberia Licensing Director, Jetix Consumer Products, The Walt Disney Company 
• Licensing Manager at BRB International and Jetix Consumer Products 
• Customer Loyalty Manager at Planeta  
• Former Head of International Business, Videomedia  
• Marketing Department, 20th Century Fox 
• Collaborating Professor at the European University of Madrid  
• Ph.D. Magna Cum Laude in Business and Communications, Complutense University of Madrid 
• DEA-Certificate of Advanced Studies with Research Sufficiency in Business and Communications, Complutense University of Madrid 
• BA Journalism