Cultural journalism requires a high level of specialization on the part of professionals. If you want to stand out in the selection processes, this is the ideal opportunity to add quality education to your resume”

Cultural journalism has traditionally had a prominent presence in the media, but it has usually been a discipline far removed from academia. At other times, professionals who have had a journalistic career in the area have been learning through practice with very few educational proposals. Nowadays, such learning is essential in any sector.

This Postgraduate certificate has an eminently professional orientation, and seeks to specialize cultural journalism professionals who are able to respond to market demands. Journalists specialized in specific fields are needed as a response to the growing segmentation of the public targeted by today's media. The field of cultural specialization is relevant because of the growing importance of the sector referred to cultural management and creation and, above all, because of the incorporation of culture into the digital sphere.

The objective of this program is to broaden the student's learning with a high level of deepening in the field of cultural journalism, which qualifies the student in the informative and dissemination functions in the professional environment, with special emphasis on the management and creation of cultural information.

And all this in a program of excellent academic level, created by specialized professionals with years of experience and, above all, in a 100% online way that will allow you to organize your study in a simple way, so you can combine it with the rest of your daily obligations.

This program will allow you to increase your ability to succeed. Reach a higher level of professionalism in communication through the latest educational technology 100% online”

This Postgraduate certificate in Cultural Journalism: Information Management and Creation contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in cultural journalism
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• News on the management and creation of cultural information
• Practical exercises where self-assessment can be used to improve learning
• An algorithm-based interactive learning system for decision-making in the situations that are presented to the student
• Special emphasis on innovative methodologies in the management and creation of cultural information
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This Postgraduate certificate is the best investment you can make in selecting a professional program to upgrade your knowledge in Cultural Journalism: Information Management and Creation”

It includes in its teaching staff professionals belonging to the field of cultural journalism, who pour into this program the experience of their work, as well as recognized specialists from reference societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations.

The design of this program focuses on Problem-Based Learning, by means of which the journalist will have to try to solve the different situations of professional practice that are presented to them. To do so, the specialist will have the help of an innovative interactive video system created by recognized experts in management and creation of cultural information, and with great experience.

Increase your confidence in decision making, reinforcing your knowledge through this Postgraduate certificate"

Learn about the latest trends in the field of cultural journalism and improve the processes of writing and design of cultural information"

The structure of the contents has been designed by a team of professionals in cultural journalism in the national territory, aware of the relevance of current learning in order to produce publications of academic quality, and committed to quality teaching through new educational technologies.

This Postgraduate certificate contains the most complete and up-to-date scientific program on the market, designed to help you achieve professional success”

Module 1. Creative Writing 

1.1. New Journalism: Validity and Expiration of Journalistic Narratives 

1.1.1. Info-Fiction 
1.1.2. Literary Construction of Reality 
1.1.3. The Scenic Event  

1.2. Analysis of Classic and Recent New Journalism Reports 

1.2.1. Work and Trajectory of the Most Outstanding Journalists in This Field  
1.2.2. Work and Trajectory of the Most Outstanding Writers in This Field 
1.2.3. Media (Magazines, Supplements,  Audiovisual Programs) 

1.3. Imagination in the Face of the Thematization of Culture 

1.3.1. Positioning Among the Evidence 
1.3.2. Counting the Stories Published 
1.3.3. The Chronicle and the Literary Report 

1.4. Rewriting of the Original Newspaper Pieces 

1.4.1. Chronic 
1.4.2. Interviews  
1.4.3. Reports 

1.5. The Journalistic-Literary Article of a Cultural Witnessed Event 

1.5.1. Performing Arts, Plastic Arts, Literature, Cinema, Children's Leisure, Museums, Architecture, Gastronomy, Trade Fairs
1.5.2. Cultural Programming Media 
1.5.3. Internet and Social Networks 

1.6. Design and Preparation of a Journalistic-Literary Article 

1.6.1. Writing Tips  
1.6.2. Article design  
1.6.3. Article elaboration 

Module 2. Journalistic Design 

2.1. Information Design in Cultural Journalism 

2.1.1. Concept of Journalistic Design 
2.1.2. Elements, Objectives and Specialisms 
2.1.3. Information Design in Cultural Journalism 
2.1.4. The Role of the Designer in Today's Society 

2.2. Textual and Typographic Language in Journalistic Design 

2.2.1. The Structuring of the Space that Holds the Signs: Format, Stain and Grid 
2.2.2. Linguistic Signs and Their Graphical Appearance: Typography, Size, Color, Color, Orientation, etc
2.2.3. Visibility and Readability 
2.2.4. Basic Concepts of Textual Journalistic Elements
2.2.5. Text as an Informative Resource
2.2.6. Typography: Essential Concepts and Their Integration with Other Elements
2.2.7. Essential Concepts (Classes, Choice and Readability) 
2.2.8. Effective Design Resources (Location, Size and Extent) 
2.2.9. Integration of Design Resources with Other Elements (Iconic, Plastic and Structural) 

2.3. The Role of the Image in Informing 

2.3.1. Photography and Illustration 
2.3.2. Infographics 
2.3.3. Functions and Styles 

2.4. Basic Journalistic Resources 

2.4.1. Photography
2.4.2. Illustration 
2.4.3. Infographics 

2.5. Color in Cultural Journalism 

2.5.1. The Meaning of Color at a Cultural Level 
2.5.2. Technical and Journalistic Application of Color 
2.5.3. Color and Cultural Journalism 

2.6. Hierarchization and Structuring of the Elements 

2.6.1. Joint Application of Prioritization Resources 
2.6.2. Structuring of Available Elements  
2.6.3. Contrast, Proportion, Harmony, Symmetry, and Balance 

2.7. Adaptation to the Cultural Product and to the Culture of the Audience 

2.7.1. Adaptation to the Cultural Product 
2.7.2. Adaptation to the Culture of the Audience 
2.7.3. Consideration of the Technical and Economic Possibilities Available 

Module 3. Cultural Journalism 

3.1. Cultural Journalism in the Conventional Media and Its integration in the Digital World 

3.1.1. Objectives and Sources of Cultural Journalism in Audiovisual Media 
3.1.2. Know the Audience and Know Where to Find Them 
3.1.3. Programs and Genres of Cultural Journalism in Linear and Non-Linear Radio and Television Media 

3.2. The Art of Storytelling

3.2.1. The Perspective of Narratology and Storytelling 
3.2.2. Self-Knowledge, Motivation and Personal Goals in the Practice of Cultural Journalism 
3.2.3. Creativity and the Point of View of Journalistic Narrative 
3.2.4. Informative Rigor in Cultural Information 
3.2.5. Identity and Style of Personal Brand

3.3. Essential Guides to Cultural Journalism Documentation 

3.3.1. Historical Documentation 
3.3.2. Current Documentation 
3.3.3. The Raging News

3.4. The 3.0. Philosophy of Communication 

3.4.1. Web 3.0. Definition and Characteristics 
3.4.2. Cultural Journalism in Web 3.0. 
3.4.3. Characteristics of Journalistic Writing Based on Convergence

3.5. Media and Social Media Management 

3.5.1. Facebook
3.5.2. Twitter 
3.5.3. Instagram 
3.5.4. LinkedIn 
3.5.5. Other Networks  

3.6. Interactive Journalistic Content 

3.6.1. The Role of the Journalism Professional 
3.6.2. Inform and Entertain 
3.6.3. More Digital Media 
3.6.4. Interactive Journalism Content 

3.7. Communication Disorders 

3.7.1. Audience and the User 
3.7.2. The Media and the Content 
3.7.3. The Medium  
3.7.4. Time 
3.7.5. Disinformation 

3.8. Web positioning: seo, sem, smo, smm and serm. Specialized Journalistic Contents 

3.8.1. SEO 
3.8.2. SEM 
3.8.3. SMO 
3.8.4. SMM 
3.8.5. SERM 

The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences”