Do you want to make good decisions to achieve your goals and improve professionally? Enroll in this program and make forecasts to increase your results”    

Any company, no matter how small, can and should apply a Data Analytics Strategy. With this science, it is possible to predict and study the actions that will avoid the failure of a Sales Plan or a Web Strategy. In this way, you can have a better understanding of customer behavior, identify business opportunities to innovate, visualize the performance of employees, among others.

For all this, the following postgraduate certificate focuses on improving IT Projects and Businesses via Analytical Techniques. Thus, the program will begin with a study of the most current methods used by companies for Data Analysis with the intention of improving business indicators.  

Then, we will proceed to delve into Digital Marketing and the different campaigns and applications in order to create a Web Integration Plan. Similarly, the different ways of managing data and applications in business scenarios are also studied. Thanks to these contents, students will be able to integrate data to IT Projects to promote improvements that generate positive results at a commercial and professional level. 

Improve Marketing and Sales Strategies to increase company revenue”

This postgraduate certificate in Improving IT Projects and Businesses Using Analytical Techniques  contains the most complete and up-to-date scientific program on the market. Its most notable features are:

• Analysis of everything involved in the Management and Direction of an IT Project, both in a productive and human sense
• Specific knowledge in the field of Team Management, with Innovative Methodologies adapted to New Technological Realities
• Extensive audiovisual content throughout the learning process, which makes study work easier and more enjoyable
• Content that is accessible from any fixed or portable device with an Internet connection 

Don't miss this opportunity. It will take you six weeks to learn what you need to know to become a Customer Journey expert” 

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.   

You will become an expert who combines Marketing with Business Intelligence knowledge"

Examine the Data Life Cycle in relation to customer behavior"

To help students improve their role within a company, this program has been designed to focus on improving IT Project Quality by using Analytics Techniques. Therefore, a study of digital marketing and its benefits to determine consumer behavior and increase sales will be carried out in depth. Also, greater importance will be given to data analysis as the main element when making important decisions.

Upon completing the postgraduate certificate, you will be able to lead a work team while gaining experience to continue moving up the company's organizational chart” 

General Objectives

• Generate specialized knowledge of Digital Marketing with special emphasis on Digital Campaigns
• Address redemption and the importance of dashboards to automate the monitoring of goal achievement
• Examine real-world cases of life cycle campaigns, digital marketing tools and practical examples where data analytics is used in business 

Specific Objectives

• Analyze the Digital Marketing Campaign, Creation and Management, so it aligns with a Global Digital Marketing Strategy
• Apply the proposed drive techniques to improve organization results
• Examine a Client's Life Cycle and the necessary actions to be carried out in each phase
• Determine the different types of campaign exclusions, control and apply them to mitigate risks in executing Digital Marketing Campaigns 

Specialize in the use of Data Analytics to develop effective Marketing Campaigns”