We offer you the most comprehensive training on the market to bring the business management side of your veterinary center to the same level as the clinical and sanitary practice, offering your clients the highest quality in both services"

Marketing is the process of identifying market needs and designing products and services to satisfy them. Therefore, it is essential for any business to invest in this area, the objective of which is to achieve the greatest benefits for the company.

This postgraduate diploma in Marketing in Veterinary Centers offers a complete training in this sector, with a special emphasis on communication with customers, developing skills and abilities to carry out active listening, so that they are fully satisfied after their interaction with the professionals of the veterinary center. 

At the same time, we address the concepts of Customer Experience (CX) and User Experience (UX), fundamental to the success and survival of service provider companies in the 21st century.

Likewise, it is extremely important that veterinary professionals who are dedicated to business management have extensive knowledge in leadership and management skills, to provide proper treatment to both customers and other employees. For this reason, this postgraduate diploma develops complete training on the subject.

It should be taken into account that the lack of university training on business management in the veterinary degree has a great influence on the lack of awareness of the future entrepreneur when it comes to professionally managing their veterinary center, prioritizing, in reality, the medical and surgical practice aspects instead.

At present, one of the main problems affecting continuing postgraduate specialization is its compatibility with work and personal life. Current professional demands make it difficult to achieve quality, specialized training in person, so the online format will allow students to combine this specialized training with their daily professional practice, without losing their connection to training and specialization.

Immerse yourself in this high quality educational training, which will enable you to face the future challenges within the management of veterinary centers”

This postgraduate diploma in Marketing in Veterinary Centers is the most complete and up to date educational program on the market. The most important features of the program include:

• The development of case studies presented by experts in the Marketing in Veterinary Centers
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional development
• Latest innovations in Marketing in Veterinary Centers
• Practical exercises where the self assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies for Marketing in Veterinary Centers
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection

This postgraduate diploma is the best investment you can make when choosing a refresher program to update your knowledge in Marketing in Veterinary Centers''

Its teaching staff includes professionals belonging to the field of Business Strategies in Veterinary Centers, who bring to this training the experience of their work, as well as renowned specialists from reference societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations.

This program is designed around Problem Based Learning, whereby the specialist must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative system of interactive videos made by renowned and experienced experts in Marketing in Veterinary Centers.

This training comes with the best didactic material, providing you with a contextual approach that will facilitate your learning"

This 100% online postgraduate diploma will allow you to combine your studies with your professional work while expanding your knowledge in this field"

The postgraduate diploma in Marketing in Veterinary Centers is aimed at facilitating the professional practice of veterinarians with the most innovative advances in the industry.

Our goal is to achieve academic excellence and to help you achieve professional success as well"

General Objectives

• Analyze and define the different types of clients/users of a veterinary center
• Identify and evaluate the communication skills needed to be successful with customers
• Propose a methodology to effectively deal with clients with distorted emotions
• Develop loyalty processes
• Examine the different marketing tools used to sell products and services
• Reflect on the obligation to communicate effectively with customers
• Establishing how to set and price a veterinary service
• Assimilating the importance of cross selling
• Analyze merchandising tools
• Study coherence between online and offline marketing
• Developing the skills needed to be a good leader
• Propose a methodology to ensure the necessary efficiency and effectiveness of a manager
• Promoting and empowering high performance professional teams
• Train managers to successfully deal with conflicts within professional teams

Specific Objectives

Module 1. The Client/User of Veterinary Centers

• Define the types of customers of a veterinary center, and the communication styles that best suit them
• Develop the necessary communication skills in a veterinary center
• Demonstrating and developing empathy in a veterinary practice
• Analyze situations of distortion of emotions and complaints in order to deal with them effectively
• Manage and evaluate the quality of customer service in a veterinary center
• Establish and develop customer portfolios with the use of practical tools
• Design and develop Customer Experience (CX) models to achieve the best possible User Experience (UX)
• Analyze and elaborate the perfect visit of the veterinary center user

Module 2. Marketing Applied in Veterinary Centers

• Analyze the evolution of marketing and its significance in today's experiential marketing
• Reflect on the need and obligation to retain good customers and to build customer loyalty
• Examine the difference in the sale of services and products
• Determine the price of a veterinary service
• Propose a methodology for pricing veterinary services
• Develop a practical methodology for telephone customer service
• Always be able to charge for everything that is done and invoiced
• Identify the most appropriate advertising media for each action
• Show the importance of satisfaction surveys to know what our customers think about us
• Establish a methodology for handling complaints and claims
• Develop a methodology to convert each strategy into at least one specific action
• Determine the practical basis for increasing sales through cross-selling
• Persuade the need for merchandising in the store
• Show different tools for customer loyalty
• Argue that digital marketing should have the same weight as analog marketing
• Propose templates to help control marketing actions

Module 3. Leadership and Management Skills Applied in Veterinary Centers

• Analyze the values to be developed necessary in a manager
• Proposing a methodology to become a good leader
• Face a negotiation process with confidence and security
• Generate confidence in the people with whom a manager works and in themselves
• Develop the necessary skills to perform excellent self management of time
• Propose an appropriate methodology to optimize managerial productivity
• Building and cohesion of high performance professional teams
• Identify and analyze internal conflicts in a veterinary center
• Lead professional teams to help them find solutions to their internal conflicts

Give a boost to your career with this complete postgraduate diploma”