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In recent years, technology and advances have made that, in society, advertising is massive and widely sa... See more

Globalization has touched many areas and branding is no exception, as companies are now focused on develo... See more

Digital Marketing Strategies driven by Artificial Intelligence (AI) have transformed the way companies in... See more

In this TECH program, the students will acquire a compendium of knowledge related to one of the most impo... See more

This program in The History of Advertising and Public Relations offers a decentralized perspective on the... See more

Public relations are fundamental for organizations, as they contribute to the correct strategic managemen... See more

The audiovisual advertising production involves four agents directly involved in the contracting, executi... See more

One of the main characteristics in art direction is the ambition to constantly improve by applying the la... See more

Advertising, as a cultural manifestation, has the capacity to arouse ideological discourse and to bring a... See more

Copywriting is that which by means of text creates concepts and ideas with the objective of persuading an... See more

Nowadays, the planning of advertising media includes several factors to be taken into account: from the c... See more