This postgraduate diploma will teach you to analyze and describe advertising discourses, the creative processes for their elaboration and construction, with special attention to language and other resources” 

Communication is a fundamental aspect when creating advertising and marketing campaigns, since it has specific characteristics that go beyond correct writing. Thus, in addition to creating meaningful messages with a good use of language, it is necessary to go a step further, creating persuasive speeches in which the advantages of the products to be sold are shown, until they become essential for consumers, which will result in higher sales figures. 

This Postgraduate Certificate provides the students with a global vision of the fundamentals of the advertising system, its history, its protagonists, the creative process, planning and its potential social effects. This field includes the practical implementation of all the spheres that make up the Advertising Communication process: sender, advertising agency, receiver, advertising strategy, creative strategy, advertising media research and advertising regulation. In short, it is a program based on the knowledge and application of the processes and vicissitudes of the advertising system, with special emphasis on the Spanish advertising system. 

Besides, the program will delve into creativity in communication, offering the students an overview of creative thinking and its application to the field of communication. In this way, the students will be able understand and assimilate the creative process in any vital circumstance a corporate image, paying special attention to persuasive communication. It must be taken into account that creativity is a skill that has always been perceived as innate or, perhaps, the product of a special gift that was given to a few privileged minds. On the contrary, this postgraduate diploma will teach that the process of original creation can be learned, by means of different tools, which will be a plus in the knowledge of the students, as they will understand that the process of original creation can be learned by means of different tools.  

In short, this program will provide students with the necessary skills to work successfully in this field, being able to gain access to large advertising teams that, nowadays, are a reference in their field.  

A postgraduate diploma that will enable you to work in all areas of Advertising Communication with the solvency of a high-level professional” 

This postgraduate diploma in Advertising Communication contains the most complete and up-to-date educational program on the market. Its most outstanding features are:

• The use of the latest technology in e-learning software
• The intensely visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher team and individual reflection work
• Content that is accessible from any fixed or portable electronic device with an Internet connection
• Complementary resource banks that are permanently available

Gain access to relevant positions in advertising departments by acquiring the necessary knowledge to create persuasive advertising messages” 

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different environments, who will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service. 

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-learning experts, it includes the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process. 

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing the very cases being studied. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way. 

This program relies on the experience of active professionals, experts in Advertising Communication"

Our innovative telepractice concept will give you the opportunity to learn through an immersive experience, which means a faster assimilation and a much more realistic view of the contents: Learning from an expert”

TECH has designed this comprehensive academic program for journalism and communication professionals to find a useful guide to learn how to manage advertising language and communication. In this way, students will acquire the necessary skills that will allow them to work in highly competitive teams, accessing relevant positions and contributing all their worth in the creation of persuasive messages that reach the public and attract them to purchase. 

If your objective is to open up the field of Advertising Communication, don't think twice and enroll in this postgraduate diploma”

General Objective

• Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced digital tools

Specific Objectives

Module 1. Advertising Theory 

• Knowledge of the fields of advertising and public relations and their processes and organizational structures
• Identify the professional profiles of advertising and public relations professionals, as well as the main skills required in the performance of their professional practice
• Identify the fundamental principles of human creativity and its application in the manifestations of persuasive communication
• Know how to apply creative processes in the field of communication, especially in the field of advertising and public relations
• Know how to describe the structure of advertising agencies
• Identify the processes and organizational structures of the advertising and public relations process

Module 2. Advertising Language 

• Master the elements, forms and processes of advertising languages and other forms of communication, using the knowledge of the Spanish language, analyzing the different levels and components that make up the Spanish linguistic system, as well as the discursive products that are framed in the different textual typologies
• Identify the fundamental principles of human creativity and its application in the manifestations of persuasive communication
• Know how to apply creative processes in the field of communication, especially in the field of advertising and public relations
• Recognize the elements, forms and processes of advertising languages and other forms of persuasive communication
• Recognize the structure and transformation of today's society in its relationship with the elements, forms and processes of advertising communication and public relations
• Encouraging creativity and persuasion through different media and communication media
• Recognize significant and appropriate tools for the study of advertising and public relations

Module 3. Creativity in Communication 

• Explore the structure and transformation of today's society in terms of the features, forms and processes of advertising communication and public relations
• Encouraging creativity and persuasion through different media and communication media
• Know the elements, forms and processes of advertising languages and other forms of persuasive communication
• Know the significant and appropriate tools for the study of advertising and public relations
• Knowledge of the fields of advertising and public relations and their processes and organizational structures
• Identify the professional profiles of advertising and public relations professionals, as well as the main skills required in the performance of their professional practice
• Identify the fundamental principles of human creativity and its application in the manifestations of persuasive communication

The realization of this program will propel you towards greater competitiveness in the job market"