Communication and branding are fundamental: without them, creative and artistic activities fail"

Any project of an artistic and cultural nature can have a value for society. If that project, moreover, has been carried out with effort and economic investment, then it also has industrial value. But if it is not properly disseminated, all that effort and all that value disappear, since it does not reach a wide audience and is not able to reach its target audience. 

That is how important a correct communication and Branding strategy is: without it, cultural initiatives remain stagnant, and their value is lost. But this communication is not easy, and even less so in the field of creative industries, since it is a sector full of particularities and different disciplines. Therefore, not only are there differences between these industries and others, but within the cultural industries themselves, attention must be paid to the nuances between the different activities. For example, communication is not planned in the same way for a film company or activity as for a literary one. 

Therefore, it is necessary a particular learning focused on these industries, so that the student can understand the existing needs in this field and therefore can effectively apply the necessary methods to disseminate the information to be given an adequate disclosure. This postgraduate certificate is the answer to this problem, since it offers all the necessary knowledge for the students to become a specialist in the field and, incidentally, a professional leader in their geographic environment. 

Become an expert in communication and branding applied to the creative industries thanks to this postgraduate certificate" 

The postgraduate certificate in Creative Branding: Communication and Management of Creative Brands contains the most complete and up-to-date educational program on the market. The most important features include:  

• Specific knowledge in communication and Branding applied to the creative industries
• A practical perspective, with which students will be able to apply everything they have learned in communication and Branding to their professional fields
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

Communication is fundamental: without it, the most interesting cultural projects cannot be disseminated"

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.   

A good company or initiative starts with a good name: become an expert in Branding with this educational program"

Cultural companies need communication specialists: don't keep them waiting"

The objectives of this program are to provide students with the best knowledge focused on communication in the creative industries and to provide them with the necessary tools to propose the best solutions in Branding. Students will be highly valued specialists in their professional environment for adding value to their company and their cultural projects.  

The best branding techniques await you in this title"

General Objectives

• Understand how creativity and innovation have become the drivers of the economy
• Use new information and communication technologies as tools for learning and exchange of experiences in the field of study
• Develop communication skills, both written and oral, as well as the ability to make effective professional presentations in daily practice
• Acquire market research skills, strategic vision, digital and co-creation methodologies

Specific Objectives

Module 1. Creative Branding: Communication and Management of Creative Brands

• Understand the process of brand creation and evolution
• Know how the graphic identity of the brand should be created
• Know the main techniques and tools of communication
• Be able to carry out the company's Briefing  

Your goals will be much closer when you have completed this postgraduate certificate"