If you want to improve your current position within a company, enroll in this postgraduate diploma and increase your professional possibilities in the field” 

Companies need to make rapid changes to adapt to the evolution of the modern world. Therefore, their Technology Management must meet their needs by optimizing all processes. In this sense, Technology Project Management must make strategic decisions based on the tools and methods developed by an effective work team.

Taking into account this growing need, the postgraduate diploma in Business and IT Project Optimization will help students analyze data and information key to leading an effective and responsible work team. In this way, the Data Life Cycle will be examined within the scope of Business Intelligence, understanding its origins and transformation as a valuable asset for the company.

Furthermore, the most current methods used by organizations to grow their businesses will be developed. In this way, Digital Marketing will be discussed in depth, with special emphasis on Digital Campaigns. 
In addition, real cases will be used to better exemplify the concepts and develop strategies to improve the results of the organization.

Finally, in the technological world it is necessary to take into consideration the importance of a good human team that contributes intangible value to the company. To this end, the program will provide guidelines that will favor relationships at work and in personal life. Thus, students will better understand the needs of the company through strategies to reduce the uncertainty of human behavior.

With all this knowledge, students will be able to manage and optimize with greater skill any kind of IT Project, knowing which work methodology to use in each moment and being able to solve internal work team problems. For all this, they will increase their professional opportunities to opt for a managerial position within the company.

Develop management skills to maximize performance in a technology company”

The postgraduate diploma in Business and IT Project Optimization contains the most complete and up-to-date scientific program on the market. 
The most important features include:

• Analysis of everything involved in the Management and Direction of an IT Project, both in a productive and human sense
• Specific knowledge in the field of Team Management, with Innovative Methodologies adapted to New
• Technological Realities
• Extensive audiovisual content throughout the learning process, which makes study work easier and more enjoyable
• Content that is accessible from any fixed or portable device with an Internet connection

Contemplate emotional intelligence as a basic tool to optimize company results”   

The program’s teaching staff includes p rofessionals in the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

By enrolling in this program you will be able to examine real and successful cases of companies that have implemented Digital Strategies.

Evaluate the advantages of a set of technology solutions used in business intelligence"

The objective of this program goes beyond the knowledge provided. It seeks to develop professional expertise and skills to boost their careers toward new job prospects. Therefore, the development of Management Skills and Emotional Intelligence will be guaranteed, along with the empirical knowledge to improve company processes via IT Projects. Thus, students will be able to stand out over their peers, becoming a benchmark of excellence. 

Quickly rise in your company by demonstrating your ability to improve IT team performance”

General Objectives

• Develop specialized knowledge in the application of Business Intelligence Techniques for Project Management and Control
• Examine Project and Process Control and Monitoring for correct use
• Determine data life cycle phases
• Develop Technological Trends for the Control and Monitoring of
• Projects and Processes
• Analyze a Web or Digital Platform and optimize the way in which the user interacts with its various functionalities
• Learn how to generate reports and make the necessary changes to achieve the established objectives

Specific Objectives

Module 1. IT Project Strategic Monitoring and Control

• Determine Data Life Cycle Phases: Data, Information, Knowledge and Value
• Examine the different Analytical Levels: Descriptive Analytics,
• Prescriptive Analytics, and Predictive Analytics
• Analyze the differences between the different Information
• Warehousing Paradigms: Data Lake,  Data Warehouse and Data Mart
• Examine the differences between Structured, Semi-Structured and Unstructured Formats
• Develop the Extraction (E), Transformation (T) and Loading (L)
• Phases as well as the different ETL - ELT Paradigms
• Evaluate the advantages of a set of Technology Solutions used in Business Intelligence

Module 2. Improving IT Projects and Businesses Using Analytical Techniques

• Analyze the Digital Marketing Campaign, Creation and Management, so it aligns with a Global Digital Marketing Strategy
• Apply the proposed drive techniques to improve organization results
  Examine a Client's Life Cycle and the necessary actions to be carried out in each phase
• Determine the different types of campaign exclusions, control and apply them to mitigate risks in executing Digital Marketing Campaigns

Module 3. Team Management in IT Projects

• Develop Management Skills to maximize performance in a
• Technology Company
• Determine Leadership as a support model with respect to
• Traditional Authoritarian Methodologies
• Establish effective communication channels by focusing on verbal and non-verbal language, giving quality to interpersonal relationships in the company
• Contemplate Emotional Intelligence as a basic tool to optimize company results
• Apply Coaching to Business Environments 
• Create Mentoring relationships, determine the value of Mentor and Mentoree and its implications for the company
• Develop strategies for Favorable Conflict Resolution and
• Negotiation Techniques

Develop specialized knowledge of Software Products and their documentation, and make sure to comply with company specifications”